Getting Personal -- Communicating in Social Spaces and "Your Social Self"

This post is cross posted at jeneane's other blog, allied. Toby's got a cool discussion going on about the ins and outs of sharing the personal on a professionally-geared blog, and vice versa. We're continuing it tomorrow at SoCon. ...more

Communication, Roles & Identity on the Social Web

jeneane also blogs at allied. Jon Husband recently expanded on my Social Drama post with his thoughts, offering clarification on what I might have meant, which wasn't so clear to me then (and still fades in and out now). He says: ...more

Media 2.0 Workgroup and the Work of Media 2.0

I'm delighted (you can tell when I use words like 'delighted' that this is serious business) to be part of the newly (as in today) launched Media 2.0 Workgroup. When asked if I would like to participate, I said as long as I can play young Dr. Kildare. And (you won't believe it, but) they said yes! ...more

Putting the People in PR

If "social media" PR types continue to focus on how to bring old tools into a new paradigm, they will continue to be beaten about the head and neck. Case in point is the social media press release, which has been discussed way too long for anyone outside of BigPR, which struggles to adapt to the changing means of "relating" among "people," formerly known as consumers. The problem is the dual role of consumer (or user) and producer (or co-creator) that we find ourselves in, thanks to the Internet. Wait, it's not a problem at all. At least outside of BigPR--which has quickly become OldPR. ...more

I'm pretty sure the social media press release was a PR stunt in and of itself. The format is ...more

Blogging Yourself Real

Jeneane also writes at Allied and Blog Sisters In 2002, David Weinberger wrote a defining statement about what early blog settlers were doing: ...more

Thank you for this--it's one of the best posts I've read that captures why I so love my blogging ...more

"I Am Man" (But I Am Not Funny)

Jeneane also blogs at Allied and Blog Sisters. Julie Pippert at the Ravin' Picture Maven points out an ad she saw on TV for Burger King, which is on YouTube. (Did they say the 'purest beef?) Called "The Man Ad," the ad shoots for humor using stereotypes of men as beef eating lumberjacks and demolition enthusiasts to the tune of "I Am Woman." ...more

Best PSA Placement Ever: Save Darfur and the Macy's Thanksgiving Day Parade

Feasts, floats, sponge bob's the biggest square float ever, hannah montana, marching bands, confetti, macy's, mittens, sesame street, build-a-bear, cheers, chrysler building, big apple -- thanksgiving day images parade across the tv screen. Commercial break: BAM! Then: The Save Darfur PSA, Voices from Darfur, where people on the street tell the juxtaposing story in the words of sufferers in the horrific genocide in Darfur, made all the more powerful against the backdrop of the NYC celebration. I wish I could find the specific PSA on youtube, but I haven't been able to. If anyone tivo-ed the parade and puts up the segway from parade into the Darfur spot, pls let me know if you put it on youtube. From a communication perspective alone, this placement was right on. Communication impact is often quadrupled by placing a message where it DOESN'T fit, rather than where it does. While standard thinking might place the Darfur PSA during the news, or a political show, or where people sensitive to the issue are likely to be watching, the stronger approach is to place it where people who aren't already fine-tuned for such a message are waiting. There is no way those stories will leave my heart today. UPDATE: The video of the ad campaign JUST went live on the Save Darfur site. And on YouTube. ...more

I think the timing and the programming were completely appropriate....this genocide continues ...more

Web 3.0 and the Networked Worker: Creating a Work FORCE

Jeneane Sessum also blogs at Allied. I have enjoyed seeing Anne Zelenka jam with Sheila Lennon about why more decimals and numerals aren't what's changing on the net--what's changing are our needs and wants around making work and life easier to endure, and maybe even enjoy. Anne says: ...more

"Just for today, decide that you are going to love the net, love what is going on here, remember ...more

Paid Posts, Sponsors, Ads, or All of the Above?

I blogged a couple of days ago about my dismay over big bloggers' seemingly out-of-proportion disgust with PayPerPost. While many in-the-know bloggers were scoffing at PPP, some folks thought maybe I had a point, or at least a right to point fingers at the irony of chiding by rich guys who make money off of readers and advertisers colliding in not-so-dissimilar ways. ...more about some genuine Koan? I know you've got at least one book in you, not to mention a ...more

The Business Blog Divas' Panel: How to use blogging to promote your business

I was part of a telepanel at the WECAI Networkâ„¢ an all-day Teleconference Event event to "Help Women Do Business On and Off the Web." My Atlanta cohort and fun lunch partner, Toby Bloomberg, led the panel, where we talked about the joys and challenges of blogging. Heidi Richards, Founder & CEO of WECAI was a great organizer and moderator. Our biz blogging panel was on Harnessing the Blogosphere, the Future of Blogs and How to use them to Promote Your Products, Service or Organization. ...more

I think about many of these topic in relation to my own blog ( esp. the ...more