Republicans: Who We Are

It's January - 5 Things You Should Be Doing Right Now for 2014 Elections

Welcom to a brand new election cycle. I've decided to start the new year with a post that will hopefully get you focused on your goal for 2014 - winning your political campaign!...more
Seems like this post was written for a man: "Your wife and children will be affected..."more

How to Develop A Solid Political Campaign Message

A campaign message is NOT the same thing as a campaign slogan.  A campaign message doesn’t have to but pretty or concise, as you will not be sharing it with anyone but your campaign staff through your written campaign plan.  It should, however, say exactlywhat you want to say with your campaign.  It is the dramatic action – the driving force – of your campaign.  It should be the words that embody of all your motivation for running for office....more

Best And Worst Campaign Materials to Buy

I have a love/hate relationship with campaign collateral.  Pens, pencils, notepads, mousepads, brochures, palm cards, stickers, nail files, magnets, buttons…the list goes on and on.  I really hate it when there are boxes full of this crap still sitting in a campaign office after Election Day.  On the other hand, I realize that these little leave-behinds are great ways to leave your name and campaign logo hanging around a voter’s house indefinitely.  The big question remains – what campaign materials should you buy?...more

How to Run for Congress - Know Your District

Hopefully you’ve already taken a good look at yourself as a potential candidate and you’re sure that running for Congress is the right move for you.  Now it’s time to take a look at the geography of your district.  Know matter how much you think you know your Congressional district, you don’t know it as intimately as a Congressman needs to.  Here are a few steps you need to take before moving on to the next level of the planning process:...more

7 Tips for Creating A Winning Campaign Logo

So many first time candidates think it’s necessary to hire a professional graphic designer to put together a logo for their campaign.  In reality, nothing could be further from the truth.  In fact, the more design elements you include in a logo, the more it detracts from its only true purpose, which is to emblazon your name in the back of the voter’s mind....more

The 3 Word Campaign Slogan

The 3-Word Campaign Slogan is like the campaign manager’s Staples ‘Easy Button.’  It’s short.  It’s to the point. It gets the job done.    If you’re running a political campaign, it’s just the silver bullet you need.  So how do you pick the right three words?...more