How to Promote Your Personal Brand … Minus the Ickiness

Just be cool, man. J.B.C.M. #jbcm And that includes not getting all weird about your personal brand. Ugh: "Personal brand." My fingers feel a little itchy and sticky just typing that phrase, but we've got to talk about it, or else more excellent and worthy people are gonna sabotage themselves and test the patience of their nearest and dearest. There's no shame here. Very few people come straight from the womb possessed of the skill set to package themselves elegantly, and there's a certain amount of trial and error involved. ...more
A good read. For me, it has taken some time to figure the promoting me vs brand distinction, ...more