9 Tips to Get You Writing the Perfect Article Pitch

As a former magazine editor-in-chief, widely published journalist and writing coach, I've been on both sides of the desk when it comes to pitching an article or personal story. As an editor, some were easy to assign, because they filled in all the details and got me excited about the story, and others fell into the reject pile rather quickly. Whether you want to write a personal essay, or a scientific, medical or business article, a good pitch letter with a great spin on a topic, a timely element, a celebrity connection, or an unusual personal experience will get you the attention of an assigning editor. Here are my tips on how to write a pitch that will get you published. ...more
Great tips here Estelle! I like the examples you provided for us.more

7 Tips on How to Write a Dynamic Personal Essay

After a 20-plus-year career in publishing, I know how to expertly package material to get an editor's (and reader's) attention and I can help you do it, too. Here are my tips on how to successfully write a personal essay that will get read, shared, and appreciated. #1: Mine Your Life for Stories ...more
InesRoe Thanks for your feedback, Ines!more

How To Periscope Like a Pro (Even If You're an Amateur)

So if you've wondered about the new app Periscope, and are  thinking, oh, no, not another social media thing to learn about, I'm here to tell you that it's worth looking into.I love video, and I absolutely love Periscope's ability to live stream video, which is then saved to your camera roll. The video you made immediately gets tweeted out on your twitter account, so it's sort of a double whammy.I only joined last week and so far I've done seven broadcasts, including the one I did today with Dr. G. (I'm at @EstelleSErasmus and she is @Askdocg on Periscope)....more

54 Writers and Bloggers Tell Where They Give for #GivingTuesday and Beyond

By Estelle ErasmusMove over Black Friday and Cyber Monday. Make room for #GivingTuesday - a global rally for great giving  which fell on December 2nd this year.I'm proud to be a social media ambassador for Giving Tuesday.What I like about the movement is that no one charity is supported--each person chooses who to support and how, whether it's a tweet, a donation, volunteering, giving time, or socially sharing on either a virtual or physical level....more

BlogHer 2013: The Social and the Savvy (Part 1)

It's now been four days and counting since I got back from BlogHer 2013 (#BlogHer13) and the adrenaline rush of being "social" butterfly Estelle, is slowly dissipating amidst the daily onslaught of my "mom"  responsibilities, from doing six loads of laundry, to cleaning up messes, to dealing with temper tantrums, to organizing like a banshee three supremo playdates for my four-year-old daughter, one after another (sprinkler park, beach trip, pool/shopping trip)....more

Help Make Little Girls' Voices Carry

By Estelle Sobel ErasmusSo I was an advocate for my daughter the other day. And how I acted made a difference in her experience of being heard, I believe.About a month ago, my nearly four-year-old daughter  came home from pre-school telling me about a boy, who touched her on the nose and kissed her hand. She didn't like it."He kissed my hand mommy and touched my nose, and I said no," she told me. She also told me that he was from another country and didn't speak English yet....more

The Marissa Mayer Controversy: Let's Shift the Conversation From Mud Slinging to Caretaking

By Estelle Sobel Erasmus Marissa Mayer’s decree leaked last week –that employees of Yahoo could not work remotely or from home started a feeding frenzy of posts, commentary and of course, discourse; some extremely hostile toward mothers.To paraphrase, many of the comments postulated that allowing mothers the flexibility to work from home was akin to having the company subsidizing childcare for these women. Others said women make the choice to have kids so they have to deal with it. What? Wait a minute!...more

Why Yahoo Just Became Obsolete: CEO Marissa Mayer Bans Working from Home

Unless you've been living under a rock, if you're a parent you've probably heard the newest decree from Marissa Mayer -- the young CEO of Yahoo, who was hired when she was five months pregnant and notably took only a two-week maternity leave after popping out her baby, undoubtedly while being fanned by a her doula, a waiting nanny in tow. Her decree, uttered with all the certainty that an empress can have from her ivory citadel, was that no longer could Yahoo employees work remotely (aka from home, or anywhere else that's not the office) anymore....more
@brandeplotnick@JeffinDC THANK YOU!!   Agree with everything you said here... thank your for ...more

My Birthday Ritual

By Estelle Sobel ErasmusToday is my birthday. And just a little before midnight of this day (just a few moments ago in fact), I engaged in a private little candle ceremony--the same ritual I've followed on my birthday for the past fifteen years.Anyone can do the candle ceremony. In just a few steps, you can create a personal ritual for yourself, focus on goals and start your birthday off with a special spark....more