12 Tips for More Effective Email Marketing

Emailing a prospective client can be difficult at best.  Following up on potential leads is important, but so is saying the right thing.  It may help to consider your email piece as an elevator pitch - you only have a few seconds to grab attention and entice the customer to continue the conversation.  Here are a few tips to help make your email more effective... (Read more on 12 Tips for More Effective Email Marketing on Sazbean.com) ...more

30 Ways to Increase Sales on Your Business Website

As we discussed in our previous post on traffic, there are three ways to increase sales on a website: 1) increase qualified traffic (number of potential customers), 2) increase the number of conversions (sales) or 3) both 1 and 2... (read more on 30 Ways to Increase Sales on Your Business Website on Sazbean.com) ...more

Just Increasing Traffic May Not Increase Sales on Your Business Website

Many business owners get caught up with the need to increase traffic to their business website in order to increase sales and/or revenue. Increasing traffic to your website may or may not help increase sales depending on who the traffic is (whether they are potential customers)... (read more on Just Increasing Traffic May Not Increase Sales on Your Business Website on Sazbean.com) ...more

Reach for Your Business Goals, Not for Numbers

Working on increasing traffic on your website without understanding how it will help you reach your goals is like getting triple-bypass heart surgery before you’ve had a doctor’s diagnosis.... (read more on Reach for Your Business Goals, Not for Numbers on Sazbean.com) ...more

Creating an Internet Business Strategy - Implementation

The implementation portion of the Internet Business Strategy planning is not intended to be a full implementation plan.  For your Internet business strategy, consider the following for implementation... (read more on Creating an Internet Business Strategy - Implementation on Sazbean.com) ...more

Customer Service is the New Marketing: Interview with Lane Becker

We’ve been talking a bit about branding and customer service - about how they are inter-related and can impact your overall business.  In this interview with Lane Becker, co-founder of Get Satisfaction, he discusses customer service as the new marketing with interviewer Joshua-Michele Ross from O’Reilly... ...more

Good Customer Service Saves The Day

Wow.  The owner of the cafe really listened to my concerns and was willing to address them in a way that would benefit not only me, but her entire business.... (read more on Good Customer Service Saves The Day on Sazbean.com) ...more

What are the Requirements for your Internet Business Strategy to Succeed?

Requirements in terms of an Internet strategy plan are much broader than normal project requirements.  These requirements need to encompass everything needed by the organization to reach your vision and goals.  Think broadly. (read more on What are the Requirements for your Internet Business Strategy to Succeed? on Sazbean.com) ...more

Your customers want your brand as a friend

Cone, Omnicom Group’s strategy arm, released some data from a recent survey measuring brand trust.  This research claims that 93% of the 1092 Americans surveyed thought that companies should have a corporate presence on social media. It went further, citing 85% of those surveyed being open to interaction with companies within social media.   (read more on Your customers want your brand as a friend on Sazbean.com) ...more

Vision & Goals for your Internet Business Strategy

Once you’ve figured out the methodologies for your Internet strategy and analyzed your current situation, the next step is to craft your vision and goals.  Here are some questions to consider when creating your vision and goals... (read more on Vision & Goals for your Internet Business Strategy on Sazbean.com) ...more