Is Santa the Best Marketer of All Time?

Is Santa the best marketer ever? Think about it:...more

Stephanie Fierman Sometimes Prefers To Stand Up While Shopping

Pity the poor retailer.   ...more

Stephanie Fierman On The (Tw)Attention Economy

I’ve really started to wonder how we can possibly ingest the fire hose of information that comes at us every day. The obvious answer is that we can’t. ...more

Stephanie Fierman On The Influence Of Optics

“Optics,” in Wall Street parlance, means how something looks or appears on its face (without a lot of detail). It’s so appropriate that the phrase comes from the investment community - because said community really stinks at it! I submit to you the following: ...more

Stephanie Fierman May Be Armed At Your Kid's Birthday Party

Wow, Chuck E. Cheese has a problem. ...more

Stephanie Fierman On DVDs And Diapers (or, Why Do Businesses Not Understand Women, Part 2)

In August, I wrote a post titled “Stephanie Fierman On Beer And Blahniks.” (or, Why Do Businesses Not Understand Women, Part 1).  The upshot of the post is that Guinness planned to launch a beer “for women” that was essentially a watered-down version of their existing product.   The head of marketing at Guinness said that he wanted women to love this new watery be ...more

...There's more to the Best Buy layout that ridiculous shopping carts. I, for one, think the ...more

Stephanie Fierman On Media, Money and Marketing

This is an advertisement for the 2008 Media and Money Conference being held this month in New York.  I’ve seen this full-page ad in The Wall Street Journal, Adweek and Mediaweek (which makes sense since the prestigious powwow is run jointly by Dow Jones and Nielsen).  ...more

Stephanie Fierman On Beer And Blahniks (or, Why Do Businesses Not Understand Women?)

I don’t really understand it. One way or the other, I often write about women who are smart, accomplished and savvy. ...more

“create a world where women love beer as much as they love shoes.”

Um... I love beer WAY WAY ...more

Stephanie Fierman On Simplicity Bassinet Tragedies

More than 25 years ago, Tylenol changed the “crisis management” business forever by taking decisive action to compromise profitability based on something that was not its fault. ...more

Scared Thin? Fat Chance

New York City now requires restaurant chains with at least 15 outlets nationwide (including my beloved McDonald's) to display calorie counts on menu boards, menus or food tags. This means that you will find this depressing information in about 2,000 locations all over the city. ...more