Checkout Line Battle

This is not meant to discourage any couponers out there. I have had my fair share of pleasant cashiers. Many cashiers ask me where I got my coupons or how I made a certain transaction work. However, you definitely need to be prepared for battle when you are using more coupons than you have items in your cart.As I stood in line at the checkout today, I saw the distrust in the clerk's eyes. I knew it was coming....more

How Brand Loyalty is Making You Poor

Most of us have brands we love. We always buy the same deodorant or that special conditioner that has the commercial with the girl stroking her impossibly glossy hair. There are two types of brand loyalty, conscious and subconscious. In the conscious loyalty, we are well aware that we love a certain name brand product. We might have tried several deodorants 10 years ago and decided brand “x” worked best. From then on, we have bought brand “x” repeatedly. Even when we had to pay more for it-- this is conscious brand loyalty....more