When Aspirational Marketing Goes Wrong: Lululemon and the Need for Inclusive Branding

 When I began practicing yoga regularly, I looked into where I would buy my mat and gear. The brand that was, at that time, becoming popular in the US was Lululemon. Walking around the city, it was easy to spot members of the Lulu tribe, sporting leggings with the recognizable logo, and carrying bags adorned with quotes like “Friends are more important than money.”...more

GoldieBlox is Making Toys to Turn Girls Into Engineers

I think this is what it must have felt like to watch the first moon landing or the first television broadcast...I just found out about GoldieBlox, a company whose slogan is "Disrupting the pink aisle." What I am about to write makes it sound like I am part of the GoldieBlox marketing team: I have no connections to GoldieBlox whatsoever, I am just a woman blown away by the idea that there is a commercial I would be excited to show my daughters. ...more
SunbonnetSmart.com I don't think this toy is for everyone.  Certainly it wouldn't have been for ...more

If you want to be a successful female entrepreneur, put down the Boston Globe

I am a 32-year-old entrepreneur and student at Simmons School of Management. I am the CEO of Yoga by Numbers, a Massachusetts benefit corporation. When I saw that the Boston Globe Magazine had an issue on female entrepreneurs, I was excited! And then I saw the feature title: Playing by the rules: How female entrepreneurs can get in the venture-capital game....more