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Nordette is a freelance journalist, published fiction writer, poet, and the mother of two children. She is also a BlogHer.com Contributing Editor an...
 
 
 
 

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In the Name of Image: Abercrombie & Fitch Shoves Disabled Clerk to Stock Room

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Not the salt of the earth but the sugar of affluent youth, Abercrombie & Fitch with its image of sexy college prep gods and goddesses is the bastion of unabashed elitism, promoting the perfect clothes, the perfect fit, and the perfect body. It's alleged that this image goes beyond its slick print ads to the brick and mortar floor of its stores from which a disabled employee shouts that A&F discriminates against mortals such as she.

From the UK's Daily Mail:

A disabled law student is suing retailer Abercrombie & Fitch for discrimination, claiming it made her work in a stockroom because her prosthetic arm didn't fit its public image.

Riam Dean, 22, was just days into a part-time job at the U.S. firm's flagship store when she says she was asked to leave the shop floor.

She claims she was told she broke the company's 'Look Policy', which dictates how members of staff are meant to present themselves.(DM)

Dean says that after she was hired she was given "a 45-page handbook listing in minute detail the company's strict Look Policy." The look is "a 'natural, classic American style'."

"Miss Dean, who normally wears long-sleeved tops to disguise the join between her upper arm and artificial limb, says she was told to buy a plain white cardigan to wear over her uniform," according to the Daily Mail's story. However, one day the store's look police came through and asked her to take the cardigan off. Shortly after this incident, her manager sent her to work in the stockroom because she was not following "the look policy."

In an exclusive interview with ZeldaDaily.com, Dean says her A&F experience caused her to question her self-worth, and she called her manager's attitude "combative and aggressive."

It made me feel as though she had picked up on my most personal, sensitive and deeply buried insecurities about being accepted and included. Her words pierced right through the armour of 20 years of building up personal confidence about me as a person, and that I am much more than a girl with only one arm. She brought me back down to earth to a point where I questioned my self worth. My achievements and triumphs in life were brought right down to that moment where I realised that I was unacceptable to my employer because of how I looked. I have never before encountered the stark reality of this attitude, but deep down I have always feared this, and in that moment my worst fears were realised. My entire perception of my own my self worth was shattered. It was a moment of clarity and pain. (Direct quote from Dean to Zelda.com)

A&F has been sued before, the last time for racial discrimination. In 2004, among some minority groups it still had the image of being "just plain racist." And when it's not being accused of racism or sexism, it's being charged as "too risqué."

Dean's claim is gaining momentum on the Net. With no love lost, a writer at Jezebel opens Dean's story guns blazing:

Just in case their racism, sexism, and general awfulness hasn't been enough to turn you away from Abercrombie & Fitch after all these years, here's another glimpse of the inner workings of the horrible store.(Hortense)

She continues telling of the store's obsession with thinness before sharing more of Dean's plight.

And teen blogger Steph at Reviewer X, a potential member of the very market Abercrombie & Fitch targets, cuts the clothier no slack.

Do you like the idea of your money being used to keep a company perpetuating these ideas alive? Do you want that?

Me? I sure as hell don’t, and even if I had the money to buy things at A&F, I’d still stay far, far away. If I was interested in that look I would find somewhere to get it. (Reviewer X)

Gee, it sucks to be the promoter of unapologetic white wealth, natural youth, western beauty standards, and sleek, stylish sex. You can't send blacks and the disabled to the dungeon at will, and the ungrateful peons you hire just won't give you a break.

Nordette Adams is a BlogHer.com CE who is also the African-American Books Examiner at Examiner.com

 

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Jennie8P 5 pts

I am an african american-american woman and have been working as amodel for A&F for over 2 years. I was hired 30 pounds overwieight and no one ever hesitated to appoint me as a greeter...daily. I was given more hours than any other associate, I know because my associates reminded me everytime they saw my schedule.

I have never experienced any kind of discrimination. I have seen manager ger riled up over maintaing the "look," but it was never directed toward a specific race or sex. There are thin white girls that get pulled aside for coming to work with ginormous earrings, a ton of makeup (dark liner) and black nail-polish...all against the look policy, which simply requires a simple look. "Less is more," they say. The company does not ask for much.

Beacause of Abercrombie and Fitch, I am more confident and have improved my social skills, I have been introduced to a whole new type of social group that changed my life for the better. I am always treated with respect! I am no longer overweight, but was never treated any differently because of it or the color of my skin. 

When hired, we go over a look policy that we, with a signature, promise to adhere to.

Why have a look policy?

Have you ever seen A&F advertised anywhere? On a billboard or a magazine? NO!

As a greeter, model, or floor associate, we are what sells the product. On the daily, customers admire what I am wearing and ask for my help in emulating it. This also lets customers know what's in style for the season. If you can't adhere to the simple things that the position asks of you, then you have the option of NOT working there at all!!!

Jennie8P 5 pts

I am an african american woman and have been working as an in-store model for Abercrombie and Fitch for over 2 years now. Yes, I was given a booklet about as thick as an average women's magazine giving a detailed description of the look policy.

The reasons for the look policy:

Have you ever noticed A&F advertised anywhere...on a billboard or magazine? NO!

We, the models are the advertisement. There is a specific style that the brand would like to portray as with any other brand. When a customer walks into an A&F store, the company wants the customer to: A) Know what's in style for the season is, and B) Get motivated and inspired by our looks.

The rules in the look policy are simple

No big earring keep it simple, minimal make-up; they are not asking fo rmuch!

No necklaces, which most associates thought was ridiculous, but it turns out that an associate was choked by a cutomer, using an A&F necklace that was around his neck. The rule was placeD there for our safety.

The rules make sense and you really start to understand that once you begin to work there. I am quite frequently the "greeter" and customers love my look and want me to help them to emulate it and that is the main goal of the look policy.

 How did I get the job?

I walked into the store, spoke to one of the managers snd she INSISTED that I apply for the model position and come in for an interview. I got hired the same night of the interview. I was 30 pounds overweight then and was shocked that I even got the job, especially after hearing of their history of racism and sexism,

 There was one other African American Girl, and after she left, I was the only African American on the floor, all others worked in the stock room. I have NEVER NEVER been discriminated against. I was given more hours than any other person and when we were allowed to work overtime, I'd manage close to 80 hous a week. Everyone treats me with respect and they never hesitate to have me on the floor and be a greeter.

I grew close with the managers and have been offered a position as a manager more times than I can count.

Even though I have not experienced it first hand, I have witnessed several acts of discrimination. An african american woman, 250+lbs was hired....as a MODEL. She was soon-after switched to stock by a manager because of her physique. We frequently have to update our work clothes; I went shopping with her and she could not even fit into their largest size so she would often come in dressed outside of the look policy.

I love working for abercrombie and fitch. I am tired of everyone projecting such a horrible image of its work environment. Thanks to abercrombie and fitch, I have a higher self esteem, I am more confident in who I am as a person and do not hesitate to show the world, thus improving my social skills. I have been introduced to a new circle of people that have changed my life for the better. A&F was my first job, still is my only job and I don't plan on leaving it anytime soon.

Pwag 5 pts

I thought this was A&F, but wasn't sure:

http://money.cnn.com/2002/05/22/news/companies/abe...

I can't imagine the thought behind THAT idea.

Nordette Adams 6 pts

Yes, the difference between their old image and their new image: a chasm, at least on the side of sexy.

I came across a paper on A&F's use of sex in messaging and its appeal to teens ( http://www.uwlax.edu/urc/JUR-online/PDF/2005/dries... ).

Nordette Adams ( http://www.bookotopia.com ) is a BlogHer CE ( http://www.blogher.com/haystackprofile/viewprofile... ) & you can find her other stuff through Her 411 ( http://her411.com ).

Nordette Adams 6 pts

"The Look Policy." Doesn't it sound like something off a TV satire? LOL. Thank you.

Nordette Adams ( http://www.bookotopia.com ) is a BlogHer CE ( http://www.blogher.com/haystackprofile/viewprofile... ) & you can find her other stuff through Her 411 ( http://her411.com ).

Nordette Adams 6 pts

Thank you, Laurie. You're not alone in hoping they get nailed. I'm with you and many others.

Nordette Adams ( http://www.bookotopia.com ) is a BlogHer CE ( http://www.blogher.com/haystackprofile/viewprofile... ) & you can find her other stuff through Her 411 ( http://her411.com ).

Nordette Adams 6 pts

They've been sued before on discrimination, but haven't learned. I think the first suit didn't cost them much. Since they seem to value money more than people, perhaps the only way to wake them up is for someone to win a large sum that doesn't get reduced on appeal. I'm hoping for that.

Let it be the price of doing business with snobs.

Thank you on the phrase compliment. :-)

Nordette Adams ( http://www.bookotopia.com ) is a BlogHer CE ( http://www.blogher.com/haystackprofile/viewprofile... ) & you can find her other stuff through Her 411 ( http://her411.com ).

Pwag 5 pts

I hate that store, walking by it taught me exactly how my wife has felt growing up bombarded with photos of scantily clad girls every where they turn.

I hate walking by it with my daughter; those photos with the men with their pants down to their pubis drive me crazy in the mall.

What's sad to me is that some of my father's best work clothes in the 60s were Abercrombie and Fitch. Now they sell sex, and discrimination. Well, not to me, and certainly not to my daughter.

Beth Engel 5 pts

I can't believe they have that. I would love to get a copy.

I don't belong to the age group that would buy their stuff anyway, but I applaud the teens that avoid it.

--
My mame is Beth Engel. I've been running my own online business, Epic Merchandise, where I sell personalized, engraved gifts ( http://epicmerchandise.com/ ), since 2003.

laurie 5 pts

Not shocked that A&F would be low enough to do this but shocked that they would be allowed to get away with it.

I really, really hoped they get nailed. And still, no one should shop there. 

Laurie

The blog is Not Just About Cancer ( http://notjustaboutcancer.blogspot.com/ ) and the book is Not Done Yet ( https://www.womenspress.ca/motion.asp?siteid=10036... ).

Kim Pearson 5 pts

 First, Nordette, may I say I loved that phrase, "sugar of affluent youth?" If the facts asserted here turn out to be true, I really hope that A&F is forced to reconsider its policies, or that they suffer the consequence of failing to do so.

KimBlogHer Contributing Editor ( http://blogher.org/blog/kim-pearson )|Professor Kim ( http://professorkim.blogspot.com/ )|