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We're writing to share some exciting news. BlogHer has begun a strategic partnership with three NBC Universal properties: iVillage -- the leading destination site for women online -- BravoTV.com and Oxygen.com.
As co-founders, Elisa, Jory and I are extremely excited about the opportunity this partnership presents to raise the profiles and voices of the extraordinary women blogging on this site - a key part of BlogHer's mission. In addition, Women@NBCU, the company’s new content and marketing initiative geared to women, will collaborate with BlogHer on joint advertising sales, which we expect to raise the earning potential of the 2,200 bloggers who are our partners in the BlogHerAds publishing network.
We cannot imagine better partners than iVillage, Bravo and Oxygen, with their superior programming and tools, both online and on-air. The NBCU team is led by Lauren Zalaznick, creator of Top Chef and Project Runway, who is now President of Women and Lifestyle Entertainment networks for NBC Universal.
As you'll read in today's announcement -- and can see for yourself if you visit their sites -- iVillage, BravoTV.com and Oxygen.com are regularly featuring headlines from BlogHerAds member blogs and BlogHer.com. As you can also see on our homepage today, BlogHer will feature these partners too, promoting iVillage headlines regularly across our network, and cross-promoting new programs on BlogHer.com where appropriate.
Congrats everyone! We see this partnership as a terrific confirmation of women as power users and powerful consumers, and a compliment to what we are all creating here together.
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