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Nicknames have long been a part of the sports business. "The
Babe", "Say Hey Kid" and "A-Rod" are just a few
examples. Successful small business owners also put nicknames to good
use. For example, online entrepreneur Jeffrey Kim's nickname, "Jippidy"
is a part of his personal and professional brand.
Many small business owners use a nickname as part of their branding
strategy. But using a nickname when you travel could mean big delays
or even missing a flight due to a change in regulations coming to airports
across the United States.
The Transportation Security Administration or TSA is making the changes. The
TSA is about to require you to use your full name to get on the
plane. Starting May 15th, 2009 TSA security will expect your
reservation to match the exact name on your driver's license or passport.
If you order your tickets online, over the phone, or with a travel agent,
you'll be responsible for giving your full name or risk facing a big hassle at
the airport.
Travel experts say when making airline reservations, you need to give your
exact legal name to match what is on your legal I. D. Don't be tempted to
use nicknames or you could run into trouble.
And starting in August more information will be required before you
board. Passengers will also be required to give the airline
your date of birth and your gender to fly.
TSA's goal is to vet 100 percent of all domestic commercial flights by early
2010 and 100 percent of all international commercials flights by the end of
2010.
For more information visit www.tsa.gov.
