Nicole Lazzaro

Founder and President of XEODesign, Inc.

Nicole Lazzaro, founder and President of XEODesign, Inc., has twenty years of expertise in Player Experience Design (PXD) for mass-market entertainment products. She was voted by Gamasutra as one of the Top 20 women working in video games, and cited by Wired, Fast Company, CNET, ABC News, The Hollywood Reporter, and Red Herring. Her clients include: Sony, EA, Ubisoft, Sega, PlayFirst, The Cartoon Network, Disney, Lucas Arts, Nickelodeon, LeapFrog, Mattel, Monolith, Xfire, D.I.C.E, Leap Frog, Ugobe, The Learning Company, Broderbund, Roxio, Cisco, Sierra Online, and Maxis.

Since founding XEODesign in 1992, Nicole's design and research has improved over 40 million player experiences, including several popular franchises for casual audiences. Tilt World, an iPhone game striving for social good, is her latest endeavor.