BlogHer Entrepreneurs '13 Agenda

Day 1: Thursday, March 21, 2013
Time Event
11:30am - 1:00pm Welcome Luncheon and Keynote, "How Heidi Roizen Would Negotiate with Heidi Roizen"

BlogHer Entrepreneurs' opening luncheon begins at 11:30am. The welcome keynote begins over lunch at 12:15pm, when we ask how Heidi Roizen, investor, would negotiate with Heidi Roizen, entrepreneur? Lisa Stone of BlogHer interviews this Silicon Valley icon about what she has learned and has burned in her brain after being on both sides of the negotiating table.

1:30pm - 2:45pm Entrepreneurial Resources

What are the programs designed to help you at different stages of your start-up’s life? Mary Grove from Google for Entrepreneurs opens this panel, and is followed by Catherine Berman of AstiaLauren Maillian Bias, founder of Luxury Market Branding, Amalia Miller of Media Camp, and Amanda Pouchot of Levo League, who share their insights with moderator Jory Des Jardins of BlogHer.

3:00pm - 4:15pm Investor Perspectives

Angels and VCs Ann Winblad of Hummer Winblad, Aileen Lee of Cowboy Ventures/KPCB, Christine Herron of Intel Capital, Cindy Padnos of Illuminate Ventures, and Sonja Hoel Perkins of Broadway Angels give their perspectives on who they want to work with, and how you should pitch them. Lisa Stone of BlogHer moderates this conversation.

4:30pm - 6:00pm Analyst Assessments

What do the people assessing the tech and media start-up world see as the biggest trends, the biggest obstacles, and the unsung opportunities? Fortune's Senior Editor at Large Pattie Sellers begins this discussion with an interview with Amy Banse from Comcast Ventures about the media landscape and business models.

Pattie and Amy will be joined at 4:50pm by Ali Wasti of Azure Capital,  Laurie Yoler of Qualcomm, and Sana Choudary of YetiZen for an eye-opening conversation about tech, gaming, software – and what are the biggest unsung opportunities to stand out in a crowded entrepreneurial space.

6:00pm - 7:30pm Networking Reception
Day 2: Friday, March 22, 2013
Time Event
8:00am - 9:30am Breakfast and Keynote, "Mastering Your Mojo"

Breakfast begins at 8:00am. The morning keynote starts at 8:30am, when we talk about mojo – understanding yours and that of others, and knowing what to do in the space where they intersect... all to turbo-boost your impact. We’ll discuss identifying your strengths (even when they aren’t commonly identified as strengths) and playing to those strengths to effectively network, command attention, and wield power. Jory Des Jardins of BlogHer moderates this conversation with Lila Ibrahim of Kleiner Perkins, small business and finance expert Monica Mehta, Mary Dent of Silicon Valley Bank, and Sandra Miley, VP Corporate Marketing at Vocera.

9:30am - 10:30am Mentoring/Networking Session #1
10:45am - 11:45am Mentoring/Networking Session #2
12:00pm - 1:30pm Lunch, The Social Imperative Keynote, and Skype Demo

Lunch begins at noon, and is followed by a Skype demo and keynote presentation, The Social Imperative. Social media and online community is transforming everything from communications to work productivity to shopping, and has radically changed how a company builds reputation and recommendations. Diana Williams of JoyusEkaterina Walters, author of Think Like Zuck, and Shana Pearlman of Skype join moderator Elisa Camahort Page of BlogHer to help you get ahead of the trends and stay on top of the benefits that a socially-connected employee- and user-base deliver.

2:00pm - 3:00pm Breakout #1
Migrating to Manufacturing

Does your big idea have three dimensions? The entrepreneurs on this panel came from the world of software and media (and some B2B), yet have all ended up producing tangible product and dealing with the kinds of manufacturing and distribution issues they never encountered in their previous lives. Driven to design for themselves the products they couldn't find, moderator Eileen Gittins of Blurb and panelists Anna Zornosa of Ruby Ribbon, Jacqueline Linder of Lunchbots, and Mike Del Ponte of SOMA will inspire you to think outside the monitor and inside the box!

Social Ventures

There are as many big mission-based ideas as there are ways to execute them. Stacy Morrison of BlogHer leads a discussion with Heather Hiles of Pathbrite, Laura Pincus Hartman of DePaul University and Haiti’s School of Choice, and Teneshia Jackson of Egami Consulting Group, who will explore the various structures, options, and opportunities for a successful socially-conscious start-up.

The Language of the Deal

Experts from both sides of the negotiating table - including Amy Gips of Astia AngelsCarolyn Mo of CooleyLauren Gelman of Blurry Edge Strategies, and Wendy Lea of Get Satisfaction - talk with Silicon Valley entrepreneur Kim Polese about terms of service, terms sheets, and contracts, and tease out the nuances that entrepreneurs should be certain not to miss.

3:15pm - 4:15pm Breakout #2
How Do Engineers Hire Developers?

How do you make sure you're hiring the right developer for the job when you aren’t an engineer yourself? Learn from Alicia Navarro of Skimlinks, Pratchi Gupta of LinkedInNelly Yusupova of WebGrrls International, and Nina Bhatti, former Principal Scientist, HP Labs, how they interview developers… including what they may *miss* that you won't!


Learn what works and what doesn't work for non- and for-profit businesses from entrepreneurs Kerryn Gerety of, Mike Del Ponte of SOMA Water, Trish Costello of Portfolia, all of whom are leveraging and developing the latest online alternative-fundraising tools. Barb Dybwad, Director of New Business Development at Engadget, Joystiq, and TUAW, moderates this discussion.

The Mobile Imperative

Mobile usage is predicted to overtake desktop usage by next year.* Deborah Jackson, founder of Women Innovate Mobile and JumpThru, Ellen Pack of Common Sense Media, former COO of DeNA, Joanna Drake Earl, Jacqueline Jones of Kaplan, and Mirjana Spasojevic of Kindoma discuss why, as an entrepreneur, it's never been more crucial to make sure you're starting out by putting your big idea in the palm of your users' hands, and recognizing the impact an always-mobile, multi-screening user has on every company seeking traction today.

*Source: Business Insider

4:30pm - 5:30pm Closing Keynote -- BlogHer Entrepreneur Success Stories: Turning Inspiration Into Action

By end of day two you will likely be filled with inspiration, but also perhaps so full of ideas you can't decide what to do next. To close out the conference we will pull former attendees to the dais to share how they used BlogHer Entrepreneurs to drive their ideas and businesses forward over the ensuing year. Hear right from your fellow attendees how the mentoring, networking, and information shared at BlogHer Entrepreneurs propelled them onward.

6:00pm - 8:00pm No-host, Self-organized Dinners