Viewfinder Day at BlogHer '13 Agenda

Click here for Sessions-at-a-Glance
Day 1: Thursday, July 25, 2013
Time Event
8:00am - 9:30am Breakfast, and Special Address from U.S. Secretary of Health and Human Services Kathleen Sebelius

Named one of the 100 most powerful women in the world by Forbes, Secretary Sebelius is a champion for national and global health, and has led ambitious efforts to improve America’s health and enhance the delivery of human services to some of the nation’s most vulnerable populations, including young children, those with disabilities, and the elderly. She'll join attendees for a Q&A about the hot-button healthcare issues of our time.

9:45am - 10:30am Morning Keynote, with Diane Cu and Todd Porter

Diane Cu and Todd Porter open Viewfinder Day with a discussion about voice, depth, and embracing imperfection to create authentic, raw, and approachable stories. Search for your inner visual voice, find the story that is meaningful to you, and craft that through words, photography, and video on your blog. You’ll be inspired to make your blog unique – with empowered purpose – and stand out in a crowd with a distinction that only you can create.

10:30am - 12:45pm Finding Your Visual Voice Discussions



10:30-11:10 Finding Your Photographic Voice – Shooting food, portraits, slice of life, photo-journalism, or still lifes; shooting with mobile, DSLR, or point-and-shoot. There are certainly universal photography truths about composition, framing, balance, and much more, but how will you take the inspiration from Todd & Diane’s opening keynote and apply it to your work to define your distinctive visual voice?

A diverse slate of photographers will do their best to explain that unexplainable art: developing your unique visual voice, using the same tools and same photographic principles to which any other photographer has access.

Panelists: Christine TremouletJenika McDavitt, and Lucrecer Braxton


11:15-11:55  The Personal Videographer: Carving out your vlogger personal voice and brand – It can take bloggers a long while to find their voice and define their personal brand via the written word. Video adds numerous new elements. Not every topic you mine for written posts works as well for video storytelling. Transparency and authenticity take on new meaning when you are showing yourself, your home, your family, your kitchen, your workspace. Featuring the cast of Maker Studios' The Moms View, a top YouTube network.

Panelists: Carlie ButlerColette ButlerKayli Butler, and Sharzad Kiadeh
Moderator: Lisa Donovan

12:00-12:40  The Expert-Content Videographer – Information-packed videos are complex, not just because of the need to carefully storyboard how you’re going to convey large quantities of information in short time periods, but also because of the shifting balance between personality and purpose. 

Panelists: Expert food/recipe videographer Catherine McCord, and Tai and Tarin Perry aka "The Double Saving Divas."
Moderator: Branded video content pioneer Miss Lori

12:45pm - 2:00pm Lunch, and Photo & Video Shoots


Grab lunch and your camera…and get ready to shoot! After lunch, take what you’ve learned or been inspired by all morning long and try it with your own camera. We'll have photo and video staged sets throughout the expo area for you to take shots and shoot video. You’ll be using the photos and video clips you shoot during lunch for the post-lunch post-production sessions.

2:00pm - 4:00pm Post-Production Workshops
Post-Production Photo Workshop


Learn about how to make your finished product better using tools such as Photoshop, Lightroom, Illustrator, and more.
Instructors: Ashley Mattocks and Jan Kabili

Post-Production Video Workshop


Learn how to make your finished product better using tools, such as iMovie and Windows Movie Maker.
Instructor: Stacy Jill Calvert

4:00pm - 4:30pm Share Out, and Closing Remarks

We’ll come together, and each post-production workshop leader will select examples of before and after shots/clips for the visual artist to talk through with the full audience, helping to understanding the steps: Why they took the shot/clip, how they set up the shot/clip, and then how they improved the shot/clip…and what techniques they used that were introduced to them just within the previous eight hours!