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Kraft recently unveiled a new cheese product called Grate It Fresh, meant to be an alternative to traditional freshly grated parmesan cheese. As a marketing strategy, they sent free samples to bloggers, hoping to get some good buzz. The results? A mixed review, and some packaging confusion . . .
I first heard about the new cheese product on Accidental Hedonist, where Kate mentioned she would be trying it. Knowing her well-documented contempt for any type of processed food, I doubted she would like it. Sure enough, she recommended you stick with your cheese grater.
Other bloggers were more generous. Erika at Tummy Treasure hates the green can, but thought the new cheese was really good. This Mom Blogs, not a food blogger but obviously part of the target audience, said her family loved it. And Blogher contributing editor Alanna at A Veggie Venture (who apparently bought the cheese herself, or make that thought she bought the cheese) gave the regular Kraft cheese a surprisingly mixed review, considering her more-than-adequate foodie credentials. (Edit- Since then a number of credentialed foodies have admitted in Alanna's comments that they occasionally use the packaged cheese.)
From a marketing standpoint, Mary's Blog confesses she likes the green stuff in a can and says Kraft is pitching a solution their target audience doesn't want. Hmmmm. I guess that depends on who the target audience is.
Contributing editor Kalyn Denny of Kalyn's Kitchen wasn't offered any free cheese by Kraft. Did they offer to send you some cheese?
