An article on a stale topic with an all-male viewpoint.

I didn't go looking to do another post on why no women; really I was searching for recent business blogging articles to see what new is being said. Instead I found an article from today's Today's Sacramento Bee called Going to the Blogs, which provides a cursory overview of business blogging--which misses the point of business blogging really, blogs aren't written by businesses (at least good ones); they're written by PEOPLE who happen to (maybe) work somewhere.

In the business sense, blogging is most effective when it's the most meaningful, and it's most meaningful when human beings are connecting and building relationships (love.hate.lukewarm) as human beings first. Human connection = primary. Business relationship follows Human relationship.

Here's a nicely clueless quote from the author of Blogging for Business:

"More and more people are finding local businesses using the Internet," he said. "Blogs make your search engine popularity so high that you are suddenly ahead of your competition."

Sure. Let's boil it all down to SEO and call it a day.

NOT.

Aside from the cursory treatment of the topic in this article, which bugged me to begin with, I couldn't help but be bugged secondarily by the absence of women in the article. I'm amazed that the author didn't trip over the women bloggers in Sacramento and surrounding areas, not to mention the opportunity to do a phone interview as was done with Tony Perkins).

It's annoying. There are references and/or quotes to and/or from 10 men in the short article. And even if you want to play "Use the best man for the job" argument, well, READ the thing. The article could use some... um... help.

Ask Toby Bloomberg to comment on business blogs, or Marianne Richmond. Ask Shelley Powers about where blogging has come and gone--maybe even be adventurous enough to bring up the 'women thing'. Find out how blogging is part of a larger picture when it comes to creation and commerce (wecommerce). Please try a little harder before you write another fluff piece on an overdone topic featuring talking man heads . Because that is just so 2005.

Tags: business, blogging, tech, PR, advertising, women, technology, marketing, Internet, SEO, wecommerce