Why we launched "BlogHer Special Offers"
Hi everyone,
Welcome to Special Offers, a new advertising section on BlogHer.com.
Special Offers is a place where sponsors can offer special announcements, contests, free stuff, and/or discounted services to bloggers. Special Offers also is a place where bloggers may accept the offers (free stuff!) and take the opportunity to comment on products listed in BlogHer Special Offers or on the sponsor's site when available. Finally, Special Offers is a place where BlogHer regularly links product reviews by bloggers who are paid a fee to write fair and accurate reviews of their opinions of products. You'll recognize these reviews by their "BlogHer Reviewer" badge, which looks like this:
We developed this section in response to community interest. BlogHer is committed to the BlogHer Community Guidelines, which state that advertising and special offers on BlogHer.org (and on blogs that run BlogHerAds) should be labeled as advertising and special offers, and remain completely separate from blog posts or other editorial content. In other words, we want our editors, members and blog-partners to post their opinions -- not ads. That's why our guidelines prohibit "editorial content that has been commissioned and paid for by a third party, and/or contains paid advertising links and/or spam."
However, we've learned since launching BlogHerAds that many sponsors want to give away free stuff to bloggers. We also learned that while many bloggers don't want to be pressured to post about free products on their blogs, others are dying to try the free stuff.
So -- rather than be complete party-poopers, we decided to create this Special Offers advertising section where sponsors and bloggers can meet up, exchange goodies, and bloggers can give sponsors feedback, good and bad (hey, we're bloggers) in the comments section. This Special Offers section will be the place on BlogHer to find members discussing the products and services they received from our Sponsors.
Go for it. Just please respect our Community Guidelines and keep discussion of Special Offers received right here in the Special Offers section. And remember, if you're a member of BlogHerAds, our Guidelines apply to your blogs that publish BlogHerAds too.
Best,
Elisa, Jory and Lisa
Posted In
Comments (8)
Comments
How Do I Add My Offer
It is unclear to me how I go about adding a Special Offer. If I click "Create Content", "Special Offers" doe snot seem to be one of my choicesin the Topics/Tags sections. Am I missing something?
BabyBlogger.com - a secure, advertising-free baby website
Contests
Are BlogHer employees eligible for contests running in the Special Offers section?
Where do member Bloggers list their special
offers?
I think this area is great and I'm eager to learn where the member blogs can list their special offers like competitions and contests.
I have a small business so the commerical advertising rates simply motivate me to use more effective marketing efforts, a key one being jewelry competitions as this works for both me and my customers.
The idea of being able to announce new competitions is great. I have one starting next week with ShoppersBonus that I would love to share the news about here. I'd also love to learn about the competitions and specials other member bloggers have available as I love competitions - a big reason I have them myself! :)
All the best,
Belinda
CreativelyBelle.com Jewelry and Jewelry Display Stands
Who can be a reviewer?
It seems to be that only the BIG blogs get to review products. What about the smaller blogs? How do you become a reviewer?
capri sun rise contest.
I know capri sun sunrise is good for the children, when i give one to my grand baby he wants another one and this is for years that i feel i could trust caprisun for my child and grandchildren, it makes them happy in the morning and evening its rich in vitamins and calcium and all the different flavers of capri sun i refreshing, thank you for making my family happy, when our children and grandchildren are happy we are too!!! thank you
BlogHer Special Offers are handled via
advertising
You can contact our advertising sales team here: http://www.blogher.com/advertise
~Denise
BlogHer Community Manager
Flamingo House Happenings
Is it possible to add a
Is it possible to add a special (!) RSS feed for Special Offers?
Alanna Kellogg, A Veggie Venture
There is one...
If you click the Special Offers tab at the top of the page, scroll to the bottom. You'll see the orange "RSS" icon. That's the feed for this particular category.
It works great!
~Denise
Fast Times @ Homeschool High and Flamingo House Happenings