Sorry, sweetie... Mommy thinks that doll's too skanky
by Mir Kamin

I decided before my first child was born---heck, before I was ever pregnant or married---that no child of mine would ever own a Barbie doll. I've taken considerable flak over the years for my decision, and I'm okay with that. What I never could've predicted, though, was that these days Barbies are downright wholesome compared to some of the other options.

Bratz. Baby Bratz (because baby dolls without sparkly chains to hold their pacifiers and coordinating leather bra tops are so yesterday). Diva Starz. This monstrosity, which I'd like to rename the Barbie My Skank High-End Call Girl Styling Head. (Oddly, Mattel is not knocking my door down to obtain my assistance with marketing.)

Most of my relatively conservative mom friends are allowing their daughters to play with the original Barbie dolls, reasoning that they're the least offensive fashion dolls out there. I stand firm on my Barbie ban, and have explained the rationale behind it to my daughter (I do not wish for her to play with dolls that represent an impossible standard of fake beauty, or that wear clothing I consider inappropriate) and, instead, provided my daughter with a variety of age-appropriate substitutes.

So I wasn't entirely surprised when this study was released:

With fashion dolls decked out in knee-high boots, mini-skirts and midriff baring shirts a common sight these days, a new survey finds a majority of mothers believe many toy dolls available for young girls today are too provocative.

The survey, released on Monday, said these mothers would like to see more wholesome, age-appropriate characters and role models for their daughters.

The survey was commissioned by AG Properties, which owns the more conservative Strawberry Shortcake, Care Bears and Holly Hobbie properties.

I'm taking it with a grain of salt (wow, the people marketing Holly Hobbie discover that moms want more wholesome dolls? What's next, that the dairy industry announces that kids like milk?), but I agree that the latest wave of too-sexy dolls have caused even most of the "oh, what's the harm?" parents to pause in the doll aisle.

What I have to confess I didn't immediately think about---and I am admitting this with an appropriately red face---was the emphasis in this story on moms' preferences. In fact, it was only mothers who were surveyed.

Greg at Daddy Types takes the researchers to task over this exclusion of dads:

The study went on to conclude, "mom mom mom mom mom mom mom mom mom mom mom mom.

[...]

But enough with the mom monopoly on moral outrage. So I contacted the publicists, and asked for a bit of constructive explanation as to why they surveyed only moms, and not dads--or maybe, you know, parents. Here's Tamra Seldin-Knepfer, SVP of Consumer Products for AG Properties' response:

Statistically speaking, mothers make the majority of shopping and toy purchasing decisions for children, which is why we selected them as the sample group for this survey. However, we think that all parents most likely feel the same way about wanting more wholesome, age-appropriate characters and role models for their daughters.

By "all parents," I'm pretty sure she means "all parents who love their children during the Holiday shopping season, which, incidentally, began Sept. 19th, when Mattel's Fisher-Price division unveiled it the amazing 10th anniversary edition of Tickle--" OK, you.

"We think that all parents most likely feel the same way?" Here's an idea: Next time, why don't you actually survey "all parents" and then you won't have to assume. Also, you won't look quite as sexist, which (by the way) might be a useful position to take when investigating a topic that centers around parenting and the oversexualization of our children. Just a suggestion.

Mir

[image courtesy of Celia Galliard's "Barbie vs. Bratz" project]

BlogHer Contributing Editor Mir also blogs at Woulda Coulda Shoulda and Want Not.

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Comments

 

Thanks!

great article! Thank you, I think we all feel like that!

 

good call

here is another thought..

a better role model for girls today..

http://www.hulalagirls.com

Getting girls gaming for a green planet..

moove over bratz.. peace out Barbie..

 

Meanest Mom in the WHOLE WIDE WORLD - LOL

My mom would not even consider for one second letting my sister or I own or play with Barbies. And, she WAS, the meanest mommy in the WHOLE WIDE WORLD.

Now...we are in our 30s and my sister and I agree that we appreciated the fact that my mom was not only adamant about her feelings that Barbie set impossible self image standards but she remained firmly planted in her actions to support her standards. A great role model. My sister and I are grateful to the amazing...albeit meanest...mother we have been blessed with. Then again, my mom's favorite motto was "I don't negotiate with terrorists and all of my kids under 25 are terrorists!" LOL. I love you Mom!

Erin
ExpectingExecutive
In order to change your life, you must first change your life.

 

I know, I'm bad

But I have bought about 10 bratz for my daughter. I'll not disclose ages here but I have bought her Bratz. She plays with them and loves to dress them up but I see no trace of her wanting to be like a doll.

Remember it is the parents that raise the child, not the dolls. It's up to you to say no to them dressing like the dolls if you want. But another thing. Barbie's new look is not Bratz-esque. It is merely a doll with a non-swiveling waistline. And the old Barbie clothes (Which my daughter has) have never been large enoughs to fit the newer Barbie dolls. Always slightly smaller.

I don't get what all this fuss is about, and I don't know why you can't ease up. If you knew what the very first Bratz dolls looked like as I do, you would see nothing wrong ith the newer ones. The old ones actually had see-through belly-shirts and quarter inch long miniskirts with 3 inch heel on the shoes, and there was never a decently clothed Bratz around. Pick your kid's Bratz carefully. Go for Sleepover or Sportz ones. Sleepover have long pants and a normal pajama shirt, Sportz mostly have full outfits like soccer outfit and Lilee's snowboarding outfit that are like real outfits...not all Bratz are bad, just the older, more obnoxious ones.

That's all I gotta say here

~Emi

 

Here's my experience

YOU CAN’T HAVE A BRATZ DOLL TILL YOUR 22.
Current mood: optimistic
Category: Life

My Beautiful daughter's 5th birthday is in 2 days. What she wants more than anything is the whole Bratz line of dolls and accessories.

OK, Where do I begin about these dolls. First of all if you have never heard of a Bratz doll, here is the link to their website.http://www.bratz.com/.

I also want to say I am not one of those soccer moms that force feed my ideas on my children. I TRY to teach them to think for them selves.

My Daughter got home this morning with her Birthday present from Grandma. It was a large BRATZ, with full makeup. Real makeup, and ohhhh BODY GLITTER. My husband told me, only strippers wear body glitter!

OK, if my daughter chooses to be a stripper, that is fine. But I would like the chance to teach her how to write her name first. Like I said I am not here to mold a clone of myself. I guess I don't know why I am on a rant. Well, it could be the many tears shed when I told her she has to pick a different toy, I told her it was because these dolls are meant for older girls that are like 10 or 11.

I was going to go on a crusade to eradicate every Brat doll in the world, but I hate people like that. Instead I am going to do what so many parents neglect to do and tell my child no, I am going to turn the station, turn the channel and remove her from the situation. Trying to bend the constitution for one little girl is a little over the top. The more I write, I feel like I am defending these stupid DOLLZ, I am not doing that for sure! I just think it's about time we take the responsibility to parent our children and stop blaming t.v., radio and the Internet, for the decline of the western civilization. I can't control anything in this world, but I can do my best to let my kids take the bumps and bruises of reality to make them better adults.

And damn it I am holding on for dear life with this little girl. I want her wear dresses and play dress up as long as she can. For to soon, she will be thrown into this society of physical beauty, it's not who you are it's what designer label your wearing. I guess I will have to reinforce in her that it's OK not to have almond,tear drop shaped eyes, and legs that go for ever, cuz she probably won't. And you don't have to throw up your juice box and animal crackers to look like your Bratz doll. Because she's not real, and you are.

AHHHH!

I feel better!

 

Ha

Am I the only one who thinks Bratz look like blow-up dolls?

Five Dollar Camera

 

ewwwww....

ohmygod yes!!!! I had never noticed but that is sooo true. Yech!

These dolls horrify me and reinforce my (guilty) relief that this feminist has two sons...

Laurie
www.notjustaboutcancer.blogspot.com

 

It drives me insane

Bratz dolls have really become my symbol of all that is wrong with the world. I can't stand them, and there's no way my daughter will ever own one.

I really like Groovy Girls dolls. They're soft dolls, but they're shaped like, well, girls, and they still have cute, hip outfits.

It scares me that real girls in advertising are even starting to look like Bratz dolls. Have you seen the new Children's Place ad?

Christina
A Mommy Story

 

aaaaack

Christina, that TCP ad is horrifying. :(

--
Mir from WCS
(BlogHer Mommy & Family contributing editor)

Personal: Woulda Coulda Shoulda

Having it all with less: Want Not

 

Just once...

I'd like to hear from a parent who actually bought a Bratz doll for his or her daughter. Clearly there's a lot of Bratz-buying parents out there, since they're ridiculously successful ($1 billion in sales from 2001-2003, according to this article), but several pages into a google search, it's difficult to find anyone who'll defend them.

As the mom of a toddler daughter and another girl due in January, I'm stunned that these dolls, with their incredibly limiting message to girls--that dressing purely to attract "boyz" and having a screw-off attitude are all that really matter--continue to succeed in a culture where girls have so many opportunities and choices.

In fact, my outrage at these dolls (and how Barbie is following suit to compete in this market), got me to read Lamb and Brown's new book, Packaging Girlhood: Rescuing our Daughters from Marketers' Schemes. They devote a whole section of their book to Bratz vs. Barbie. A great read for anyone who's interested in how girls are being sold a warped, hypersexualized view of girlhood.

beachmommies.com

 

Excellent point, beachmommy

I've wondered that as well; SOMEONE is buying this stuff. Where are those people when survey time rolls around? Is it a class difference? Education difference? Culture difference? I have no idea, and yet (as you said) those dolls are flying off the shelves.

--
Mir from WCS
(BlogHer Mommy & Family contributing editor)

Personal: Woulda Coulda Shoulda

Having it all with less: Want Not

 

I am a 21 year old with a 6

I am a 21 year old with a 6 year old little sister. She started asking me to get her a doll, Bratz, but I had no clue what she was talking about. Finally, one day after much insistance from her, I decided to go to the store to get her the doll. When I saw those dolls, I was completely horrified. I didn't know how to tell my little sister that I didn't want to get that doll for her simply because she looked like a hooker; I know I'm young and that I'm not a mom yet, but it really concerns me that moms buy these dolls to their little ones. Like you, I was not a big fan of Barbie, but as soon as I saw those things, I went to the Barbie isle and found her a beautiful and more decent one that she ended up loving.
This shows that not only parents are concerned about this, but also younger people.

 

My daughters have "Bratz"

Although I have never personally bought them, my daughters do own Bratz dolls (as well as a couple knock-offs) that were given to them as gifts. Whatever their faults, the Bratz line has Barbie beat in terms of a variety of dolls with multiple skin tones. Rather than Barbie and colored-in-supposed-to-be-Black-Barbie. As I am a Black mother raising Black daughters, I am much more comfortable seeing my girls play with these dolls than with Barbies.

As for the clothes, I really have a hard time getting more upset about these dolls' outfits more than Barbie's equally inappropriately-scaled, adult, and "princess" choices.

I do not, however, care for the new "Baby Bratz." I rationalize the Bratz (and, to a lesser extent, Barbie) by telling myself that they are meant to represent adult or adolescent women. (At least, that is how my girls see them.) I can't do that in good conscience with the toddler-sized dolls.

I also agree with the commenter about the Groovy Girls. My daughters prefer them to their Bratz and brown Barbies because they are cuddly.

Six Impossible Things Before Breakfast

 

And by the way, both my

And by the way, both my husband and I are very well educated. I can't speak for the other Bratz consumers so many commenters here seem so incredulous about, but clearly in our case the "difference" is not an educational one.

Six Impossible Things Before Breakfast

 

Point taken...

Yvette, you make a good point about the diversity that the Bratz dolls represent (far more than the lame, kinda half-assed approach that Mattel has used for Barbie). And, I agree that Barbie, despite her billions of fashion options, still puts forth a limited view of what women should look like. That said, I am still a bit troubled by how adolescent and adult women are portrayed by the Bratz line, regardless of race or ethnicity.

I just checked out the Groovy Girls, and they seem like a much safer, more intriguing option. I'm definitely going to check them out.

beachmommies.com

 

Botox anyone?

In addition to looking like a blow-up doll, these girls like they have already had several cosmetic surgeries. If these dolls are what are daughters are going to be "modeling" after, botox, boob jobs, and lipo customers are just going to get younger and younger.

Sick, sick, sick.

 

It's pretty skeezy and

It's pretty skeezy and horrifying. We're fairly conservative so we started out (Yes me and my husband, who is male. I know. I surveyed him.) saying no toys that encourage our children to either become or frequent prostitutes.

Lately we've been opting for these Only Hearts Club dolls. They're a bit pricey but they're dressed decently and look like normal humans.

Daring Young Mom

 

those are darling

Thanks for pointing out the Only Hearts Club dolls, Kathryn. I've also allowed a line called Wee 3 Friends which is made by Mattel (purveyors of Barbie) that are a similar design---younger girls, with trendy but modest clothing.

And thanks for polling your husband. ;)

--
Mir from WCS
(BlogHer Mommy & Family contributing editor)

Personal: Woulda Coulda Shoulda

Having it all with less: Want Not

 

What Games Are Played

Hey there,

Thinking back to my barbie doll playing days I think of what games, what roll playing I did with my dolls. My favourite barbie built a business and travelled the world with it with holidays in Paris.

I spent hours making clothes for her - mum saying the shop made ones were too expensive and not good enough quality and it was more fun making our own. I made her doll house and furniture too.

Now I have my own jewelry design business and make my own creations. So maybe the role playing and creative playing all paid off.

I've a healthy, womanly figure, I exercise each day and eat well and so can't pin point any ill effects from playing with plastic dolls with silly figures. But my parents had a great influence with how I played - encouraging and supporting the making of accessories and activities (cars, horse saddles, airplanes for traveling in etc) as well as getting out there and playing tennis and cycling and eating well.

We have boys in our family so different issues come into play. But still there are lessons about balance in life, marketers dreams and good business.

I don't like those nasty looking Bratz dolls and could never spend money supporting their production but that is all part of the power of the consumer. While the fun is in the creative playing. :)

Smiles
Belinda

Creatively Belle Blog

 

I'm glad to hear a positive experience :)

Belinda, thanks for sharing your story. I know that creative/productive play CAN happen with Barbies (or maybe even Bratz), but my concern is that nowadays the emphasis with all of these dolls is merely on what they wear. I agree that when we were young it was more about where Barbie went and what she did. Regardless, it's nice to hear a positive story!

--
Mir from WCS
(BlogHer Mommy & Family contributing editor)

Personal: Woulda Coulda Shoulda

Having it all with less: Want Not

 

Barbie's advocate

I was one of those girls with enough barbies to people a small country, and I didn't grow up with any unrealistic expectations on how I should look. I never had an eating disorder, and am generally happy with my body as it is. Barbie's "unique proportions" hark back to the fifties when women wore corsets and bullet-boob bras. She definitely needs an update, and not the Bratz-ifying makeover Mattel has given her.

I was a big believer in "barbie modification." I colored the hair (finger paint, food coloring...) when I couldn't find a brunette or red-headed barbie (70s and 80s barbies were exclusively blonde), gave her freckles, braces, acne, scars, black-eyes--you name it. The cheap five-and-dime knock-offs were made with a thinner plastic, and I gave several of those dolls breast reductions with a strong pair of scissors.

Five Dollar Camera

 

My daughter got Bratz for Christmas

and unfortunately, I wasn't there when she opened the package, so my mom let her play with them. As it turns out, she didn't like them - they aren't well made, and they don't have feet - just pegs that go into shoes. They got "lost" pretty quickly.

I was originally anti-Barbie, but a friend bought one for my oldest when she took our girls to a thrift store at age 2. We now have a few Barbies, but they aren't really played with much. They only like playing with them at a friend's house where the mom makes lots of clothes for the Barbies.

Mostly my girls play with larger baby dolls, like the American Girl dolls or smaller ones like Playmobil or Polly Pocket. We have a bunch of Groovy Girls, too. I've wanted to buy the Only Hearts Club, and I think I'll give them as holiday presents this year.

Bratz are one of the reasons why I prefer to shop online - no begging when they see toys (or even toothbrushes!) I find objectionable.

Rachel
A Gaggle of Girls
Rachel's Recipe Box

 

I have a daughter sandwiched

I have a daughter sandwiched between two boys and she's had her fill of Barbies, Polly Pockets, Bratz and American Girl. She was always adventurous with her dolls-- cutting their hair and altering their clothes. She truly didn't care about the dolls' figures, she was too busy turning the bathtub into a vacation spa where the "gals" met each other for the first time from exotic locations around the world.
Sure enough, she's eleven now and has moved on to other things. If anything, those fake pieces of plastic spurred her imagination to new heights.

Karen
"Life is too short to pout all the time."
A Deaf Mom Shares Her World

 

More ways to sexualize your child too young

It might interest you to know that Target stores in Australia are selling 'bralettes' (essentially padded bras for little girls) with the Bratz logo on them (scroll down to the end of the post). Arrgghh!!

With regard to Mom Mom Mom, I was really happy to hear that the organizations 'Dads and Daughters' and 'See Jane' initiated a successful letter-writing campaign to prevent Hasbro from making and marketing Pussycat Dolls dolls to girls as young as six!

SkylarKD

 

Okay, I'm outing myself...

...at the risk of labeling myself "the bad parent," I admit it - I bought not one...but, two Bratz dolls and various other Bratz-type paraphernalia, over the years.

Although, not a very good excuse, I caved a couple of Christmas' ago after my oldest daughter received one from a classmate for her 8th birthday.

Yes, these big-headed and large-lipped dolls were all the rage and, quite honestly, not being able to swing a lot of the "must haves" on their wish lists, the Bratz made it under the tree.

And, eventually, in the garbage.

They had interchangeable body parts - EW! - which were quickly snapped off and lost among the couch cusions by New Years.

My oldest is 13 (and passed the doll stage, thank goodness!) but, she shares a bedroom with my 10 and 5 year-old...which is now Bratz-free.

Along with Betty Spaghetti, these dolls were not the smartest choices I've made for my children...I admit...but, I've since learned to be a little less concerned about being "the good mom" and hope to be a little more like you, Mir, by sticking to my guns about what my kids are, or are NOT, getting this year!

Phew, there...I said it...thanks, Mir for this thought-provoking post - I'm learning as I go!

--------------------------------------------
For more from Liz Thompson, read:
C.E. Fashion & Shopping
This Full House
The Imperfect Parent

 

"My name is Suzanne, and I buy Bratz dolls
for my daughter"

Imagine me saying that at a local Bratz meeting (to replace AA).

In fact, my daughter is sitting next to me right now and playing with them. She plays soccer and tennis and she desperately wanted the tennis Bratz doll—I looked everywhere but couldn't find one, so I purchased the soccer doll instead. I know, I'm horrible.

But honestly? I, too, played with Barbie dolls throughout my entire childhood and never grew up with insecure body issues. If anything, the media did a great job of doing that, not my Barbie collection.

My daughter is 7 years old and my brother bought her her first Bratz doll when she turned 3. Yes, she was way too young, simply because she wasn't into those type of dolls yet. So it stayed locked up in a drawer until when she was about 5, she started playing with it. Now she loves them! She has Groovy Girls, 3 American Girl dolls and several Barbie dolls—she loves them all and goes back and forth with them quite frequently.

My husband jokes and says they look like "hookers," but in retrospect, he doesn't disagree with my buying them. Unfortunately, TV nowadays is the cause of desensitization of violence and promiscuity. However, we do not let our daughter watch anything but the Disney channel. But, even Disney can be guilty of a little bit of the "hipster" look, as well. Now that she is 7 years old (she turns 8 in November), she loves That's So Raven and Hannah Montana. Even though these shows are innocent enough, they don't however, shield them from what's in style and the latest fashion trend. Now don't get me wrong, she doesn't sit around and watch TV all day long because she doesn't have time. With homework, soccer, tennis and now she's in her school play—Alice in Wonderland—she has other activities to keep her busy.

The sole reason we only allow her to watch nothing but the Disney channel (other than movies like Cars or Nemo) is because their lack of advertisement. Yes, they do show quite a bit of Disney advertising, of course, but I like that you don't see commercials for the latest toy craze currently on the market.

It's tough, because as I see the mothers on this blog who are against buying their daughters Barbies or Bratz dolls, I notice that their daughters are 3 and under. Which is fine, but when they grow older, you will be approached to purchase one of these dolls, or something similar at that time, for them. I assure you. There will always be something that they will want that we'll disagree with. I am still fighting her on those tiny, obnoxious Polly Pocket toys.

Good for you for staying strong to your beliefs, but it'll only get tougher as they get older and their neighbor or friend has one and they HAVE to have one, as well. Luckily, I haven't had to deal with that issue yet, but I'm certain as she gets older, it will inevitably be a butt-heading issue.

I'm hoping that we as parents will be there for her as she gets older and becomes a typical teenager and wants to wear that midriff shirt or have her jeans pulled down a little too low, to guide them not to dress like college girls, but young teenagers, instead.

I enjoyed reading everybody's feelings on the Bratz dolls, and I definitely can respect that. But believe me, the mothers out there who are buying them (or fathers, too) for their daughters are not necessarily "trailer trash", but parents who want what their daughters enjoy playing with. I am continually in awe of my daughter's imaginative playing skills—she's just like how I was. If dolls can spark her imagination and creativity, then good for her. There are worse scenarios out there than playing with a Bratz doll. Like the constant violence being shown on regular television. That is what disgusts me.

Thanks ladies for sharing! I enjoyed it.
Suzanne

BTW—both my husband and myself are college graduates.

 

Another Suzanne, Another Confession

I loved Barbies when I was a kid. I played with them until I was 10 or 11, when other girls in my school had given up on dolls already and gone on to dating. I was in no way, shape, or form ready to handle real relations with boys, so I retreated into my little Barbie world. They put on pretty clothes and dated and had sex with Ken. It was sort of pre-Bachelor, since there was only one guy and lots of ladies clamoring for him. I personally continued being a nerd. Life was good.

Ironically, although I loved gussying Barbie up and pimping her out, when it came to my life, I realized quickly that I hated heels, tight clothes, and makeup. I also was one of those no-sex-until-marriage types (shocking, I know) until I was 16 or 17. I left high school still a virgin.

I happen to really hate the Bratz dolls because I do think they are sexual in ways that Barbie isn't, even after admitting that my Barbies got a lot of action. I don't think that they will cause girls to be skanks any more than Barbie led me to be a princess, but they still totally creep me out.

Suzanne, BlogHer Contributing Editor - Feminsim & Gender
Campaign for Unshaved Snatch (CUSS)& Other Rants

 

Good call, Mir.

Good call, Mir.

If these dolls undermine the way you're bringing up your children, they should be avoided at all costs.

I don't think enough attention is paid to messages that are being sent to kids, actively OR passively... And then people want to turn around and blame those same kids for what they're doing as teenagers.

--
Bill Cammack
Video Editor
BillCammack.com