Soap and Self-Esteem

[img_assist|fid=2036|thumb=1|alt=Dove TV ad|caption=Photo credit: Screenshot from the Dove site.]
OK, ladies, who here hasn't flipped through a magazine and thought, I wish I looked like her. If I just bought a new outfit, got a haircut, lost weight, bought new makeup, exercised more, etc., I would look like her. As part of their "Campaign for Real Beauty," Dove Soap has produced a pretty amazing one-minute movie that shows the "Evolution" of an "everywoman" into a supermodel. Wow, they get a lot of help.

Dove has also created the Dove Self-Esteem Fund which funds the uniquely ME! program for Girl Scouts in the United States, the BodyTalk program in the UK, and the Beyond Compare photo exhibition in Canada and the Netherlands.

Do I know that they are doing this to sell Dove soap, yes. Am I happy that some girl's or woman's self-esteem might be positively affected while they are selling soap, sure, why not?

Hat tip to the GOOD magazine blog for the story.

Photo credit: Screenshot from the Dove site.

BlogHer Contributing Editor, Britt Bravo, also blogs at Have Fun * Do Good and NetSquared.

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Other videos

They have some other great videos too. I'm sure most people have seen the one showing little girls which plays the Cyndi Lauper song 'True Colours', but there's another one I just saw for the first time yesterday. It's several minutes long, and interviews teenagers about their body image issues. It's sad to see so many beautiful girls with distorted body images, and the damage peer pressure can do.

Watch videos

I know Dove is making a lot of money from this campaign, but I'm glad at least one beauty company is raising these issues instead of trying to ignore the problem.

---------------
life as i know it...

Focusing on what's inside

...is the missing ingredient that Dove has brought to the forefront. To your point about distortion, I just found a very interesting essay on the Dove Campaign by Erica of I'm Sick of Your Insane Demands. She's openly ambivalent about the campaign, but has a great link:

On a related note: Check out a really cool before-and-after magazine cover generator here.

The link takes you through the re-touch of a fictitious "Metropolitan" magazine. Check it out.
Lisa Stone
BlogHer Co-founder
Surfette

Ugly Betty

That True Colors one gets ya. And the touch up recreation is amazing, and disturbing.

The message to focus on the inside is also being heard on my new favorite show, Ugly Betty. In the second episode, an actress who has gained weight for a movie roll watches the magazine's editors manipulate her weight and how she looks on the computer. Later, there is a scene of her looking sadly at the computer and hitting a button that slims her figure with each click until she hits it so many times that she disappears completely.

The Ugly Betty site has a clip on it from an interview with Executive Producer, Salma Hayek, and the star, America Ferrera on The View.

22-year-old America describes the show as, "not about being ugly at all. More than anything it's just about looking past what you see . . . that image is not all that we're on this planet to do."

Britt Bravo
Blogher Contributing Editor: Nonprofits & NGOs
NetSquared Community Builder
Big Vision Career & Project

What a stroke of genius!

Back when I was in college all Psych 101 students had to fulfill part of their course requirement by actually being in experiments! The one I remember most was one for which I had to remove any trace of makeup on my face and stick my head through a hole in a piece of cardboard. All you could see was my face--no hair nothing. I thought, what a stupid experiment. But they weren't done. Next they filmed me--my big ol face answering their questions. It became very clear what they were testing--how insecure women feel when stripped of their beauty armor. I was hardly wearing any makeup, but just being seen like that I felt like I was being filmed naked.

Again, Dove gets credit. You really can effect change and sell a bar of soap in the process.

Jory Des Jardins
BlogHer
Personal Blog Pause

Wow, thanks for that!

I actually had time to surf through some of the links and watch the video....that is pretty creepy!

Here's a quick suggestion; next time you need a picture taken, for professional reasons or just the family holiday photo, go for black and white film. It really is much more forgiving.

Sheila Scarborough
Family Travel: See The World With Your Kids

The unretouched side looks

The unretouched side looks pretty good, better than I've ever looked sans makeup and good lighting.

Five Dollar Camera

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