Bluetooth Technology for Women

I was reading some of the comments posted regarding "Designing Technology for Women". I am a female executive of a marketing company named ProfitWing (www.bluepearls.us ) that is dedicated to designing technology for women that is not only "Fashionable" but is small, discrete, comfortable & user friendly. As women make up for more than 40 billion dollars of the shopping dollars spent we are interested in hearing what women of all ages, are looking for in Bluetooth Technology. We did not launch our product until our women customers were directly involved with the design and physical issues of the product. We know first hand how a product built from ground up for women means something different - not just a color change. :) We would appreciate more feedback from you if you have an opinion. Regards, Violet