Edelman, Wal-Mart and fake blogging

BlogHer Original Post

Dear BlogHers,

I posted on the Wal-Mart topic here, at womenandwork.org.

As I mentioned in my post, I founded the department at Edelman responsible for the current missteps. Some commenters on Marianne's post said that this was a result of big corporate money entering the grassroots, citizen-driven blog medium we all hold so dear. Maybe, but it's of course not that simple. Some commenters praised Wal-Mart for its "baby steps" into the blogosphere.

Edelman screwed up. They overstepped. They pulled a Wal-Mart- ie, got a little hubristic, perhaps. But Edelman pioneered this stuff. They assumed the risk, and allowed many in the blogosphere to do what we do best, comment on it.

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