BlogHer PRO '13 Agenda

Click here for Sessions-at-a-Glance
Day 1: Tuesday, October 22, 2013
Time Event
11:00am Registration Opens
11:00am - 12:00pm Lunch Served
NOTE: Gluten free and vegan options available during all scheduled event meals.
12:15pm - 1:30pm Keynote: Porter Gale, interviewed by Jory Des Jardins

Porter Gale, author of Your Network is Your Net Worth, and BlogHer Co-founder Jory Des Jardins kick off BlogHer PRO with frank talk about how to maximize your network to speed your success.

1:30pm - 5:30pm BlogHer U: A Business Development Intensive
  • 1:30-1:50 - Positioning: The Intersection of "You" and "Brand"
               Instructor: Erica Lee
  • 1:50-2:30 - Productizing: How Online Can Become a Product Line
               Instructors: Alicia DiRago, Jadah Sellner, and Tara Sophia Mohr

  • 2:30-2:50 - Prospecting: Free and Low-Cost Tools to Find Your Targets
               Instructor: Monique Maestas-Gower from the BlogHer Sales Team

  • 2:50-3:20 - Afternoon Break

  • 3:20-4:00 - Pitching & Pricing: If You Want to Make This Your Business, Then You Have to Be a Salesperson
               Instructor: Joanne Tombrakos

  • 4:00-4:30 - Partnerships: Understanding Typical Legal Terms and Arming Yourself for Contract Negotiations
               Instructors: Chrissy Watson and Kristen Herwitz

  • 4:45-5:30 - Produce: Documenting Your Customer's ROI, and Calculating Your Own
              Instructor: Julie Yamamoto
5:30pm - 6:30pm Welcome Reception, sponsored by Motorola
Day 2: Wednesday, October 23, 2013
Time Event
8:30am - 9:45am Breakfast and Monetization: Brands & Bloggers Keynote Discussion

Gather insights on how the game is changing for both bloggers and brands, and how to play for success - today's and tomorrow's - from veteran bloggers and respected brands including: Ana Picazo from Bonggamom; Beth Blecherman from; Jim Lin, VP Digital Strategy at Ketchum PR and The Busy Dad Blog; and Sarah Penna, founder of the YouTube Media Company, Big Moderated by Halley Suitt Tucker, author of Founders Less Than Three.

NOTE: Gluten free and vegan options available during all scheduled event meals.

9:45am - 10:00am Sponsored Demo: Magisto Mobile Video-Editing

Magically transform your mobile videos into works of art. Magisto (available in the iPhone App Store and the Google Play Store) turns your everyday videos into exciting, memorable movies you (and your readers!) will want to watch again and again.

This 15 minute demo will show you how you can create mobile masterpieces with only a few clicks of your phone. You'll also learn how Magisto supports your existing content, and how it can improve your audience's experience.

10:00am - 12:00pm Breakout #1 - Content and Management

 A series of 15-minute knowledge bursts:



A series of Top Ten Tips in 20 minutes:

12:00pm - 1:30pm "Eat and Earn" Lunch


The "Eat and Earn" lunch break will feature various networking opportunities – all focused on helping you be more productive and better-positioned to monetize your online work.

12:00pm - Lunch Served

12:20-12:30pm - Sponsored Demo: Visible Measures

12:35-12:45pm - Sponsored Demo: GoDaddy

12:50-1:30pm - Birds of a Feather Tables:


NOTE: Gluten free and vegan options available during all scheduled event meals.

2:00pm - 4:00pm Breakout #2 - Mobile
DIY: Mobile
Outsource: Mobile
4:00pm - 4:45pm Afternoon Break
4:45pm - 6:00pm Closing Keynote and Performance with Daria Musk

Daria Musk closes BlogHer PRO by sharing the story of how she leveraged new social media tools to break through and get her voice heard.  BlogHer Co-founder Elisa Camahort Page sits down with Daria for a conversation about how one can bring creativity, business and technology together to achieve goals, and then Daria will treat the BlogHer PRO audience to a live performance.

6:00pm - 7:00pm Closing Cocktail Hour