BlogHer Food '14 Agenda

Day 1: Friday, May 16, 2014
Time Event
8:00am Registration Opens
8:00am - 9:00am Breakfast
Hide
NOTE: Gluten free and vegan options available during all scheduled event meals.
9:00am - 9:20am Welcome from BlogHer Co-founders
9:30am - 11:00am Lightning Lessons: Fast Talks to Build Core Business Strengths and Strategies
Hide

There’s a business to your art – and an art to business. In these four short sessions, you’ll take away top tips on what’s hot right now to stay relevant in a dynamic marketplace and media segment.

9:30-9:50AM: Be Boss at Being the Boss – Effective leadership communication, with Stacy Morrison

9:55-10:15AM: Master the Media – Tips for staying on your toes, thinking on your feet, with Elisa Camahort Page

10:20-10:40AM: Protect and Defend Your Turf – Learn the latest on finding and shutting down copyright infringement, with Denise Tanton 

10:40-11AM: What Brands Will Pay For in 2014 – Maximize your monetization potentional, with Jory Des Jardins

 

11:00am - 11:30am Meet the Sponsors
11:30am - 1:00pm Lunch and Keynote: What Superfoods Are, and How They're Going to Change the Health Destiny of America
Hide

Be your audience’s superhero. Learn about what superfoods are, how they will change your life, and the lives of your readers, and how you can incorporate them into your writing, your message, and your recipes. Hear the latest medical research on diseases like cancer, diabetes, and obesity…and how we can better arm ourselves and our loved ones to fight them. 

 

Brought to you by

1:00pm - 2:30pm Breakout #1
Panel Discussion: Turning Online into a Product Line
Hide

All those late nights and long hours online can turn into much more than a great blog - they can become tangible and monetizable products and services! With the right amount of imagination and elbow grease, you can turn your online into a product line! Discover the paths fellow food bloggers have taken on their way to productizing, through online challenges and/or private groups, eBooks & subscriptions, food products, and more. 

Moderator: 

Speakers:

Intensive: Unleash Your Creativity in Food Writing
Hide

The journey from online publisher to creative food writer is subtle, quiet, and sometimes unexpected. Once you're found your narrative voice, how do you train it, use it, push it, refine it? Writing gives rise to writing. Not knowing your destination can lead to unexpected developments. Discover what they look like, and how to use your blog as a springboard for unleashing your creativity and making your blog stronger.

Instructor: Julie Ross Godar, BlogHer

 

Kitchen Demos: Pie, More Pie, and Pictures of Pie, and DIY Kombucha
Hide

1:00pm - 1:40pm -- Whether you take your pie straight up, with a slice of cheese, or a dollop of cream, this hands-on demonstration will leave you anything but crusty. The only thing better than pie is better pie, and in this workshop, you'll learn the finer techniques of pie-making - from making a perfect crust to fixing your fillings. 

Pics or it didn't happen bonus: Get step-by-step instruction on taking practical and constructive process photos for recipes.

Instructor: Food photographer and two-time pie cookbook author Kelly Jaggers - Evil Shenanigans

1:45pm - 2:30pm -- Kombucha is the funky, fermented tea that has created quite a buzz, but at $4 a pop can put a strain on the pocketbook. Learn how simple it is to make this ancient, bubbly elixir from the Kombucha Mamma. If you can brew a cup of tea, you can brew Kombucha!

Instructor: Kombucha Mamma & Master Brewer Hannah Crum

2:30pm - 3:15pm Afternoon Break with Sponsors
3:15pm - 4:45pm Breakout #2
Panel Discussion: Next Steps in a Food Career
Hide

Blogging can be the gateway to a number of diverse, interesting and fulfilling food careers. Bloggers at who've each gone on to carve out careers in food sit down to discuss options, share strategies, and inspire you to take your food and blogger career wherever it may lead you! 

Moderator: 

Speakers: 

Intensive: Video Storytelling – from Concept to Distribution
Hide

Video is a visual medium that has a unique ability to connect viewers both visually and emotionally to the story you are telling. If you're interested in incorporating video into your current online offering or developing your narrative and voice to better engage your audience and broaden your reach, this Intensive is for you. Find out what works, see examples of what doesn't, and leave with excitement, empowerment, and confidence for creating your own videos & sharing your own food stories.  

Instructors: Husband and wife professional videography team Diana and Eric Johnson - Eating Richly

 

Kitchen Demos: Viva California Dairy! and Mobile Photos & More, with the Nokia Lumia [Sponsored]
Hide

3:15-3:55: Viva California Dairy!
California is the number one dairy state and the number one producer of Hispanic dairy products. To celebrate May (the unofficial Hispanic dairy month) and all things Hispanic dairy, The California Milk Advisory Board has partnered with Giorgio Rapicavoli, a renowned Miami chef and co-owner of the wildly successful Eating House Restaurant in Coral Gables, FL and Taperia Raca, a Spanish tapas bar. Chef Giorgio will host a lively and tasty interactive demo for BlogHer Food '14 attendees, helping you learn the tips and techniques for cooking with California Hispanic dairy products from a professional.
For more information on Real California dairy products, visit realcaliforniamilk.com

Brought to you by 


4:05-4:45: Mobile Photos & More, with the Nokia Lumia
Whether you're taking spur-of-the-moment shots of your latest culinary creation, or posting Chefie-Selfies, a mobile phone is a foodie's best friend! Join food and fitness blogger Erika Nicole Kendall for an informative course on how to make your mobile phone your best ally in the quest to share with your readers. Get social media best practices and discover the mobilephotography tools every food blogger should have in their mobile photography kit. This live cooking and photography session will teach you the best way to get those impromptu shots just right!

Brought to you by  

Panel Discussion: Picking a Path - The Traditional vs. Indie Book Publishing Route
Hide

To publish traditionally or non-traditionally, that is the question. This panel will objectively tackle the debate about the state of the publishing industry and when/whether/how food bloggers in particular should make the call on whether to insist on the traditional publishing model or should consider/pursue self-publishing...in its ever-increasing number of forms.

5:00pm - 6:00pm Innovator Interview: David Lebovitz
Hide

David Lebovitz wears many hats, including chef, author, blogger, and creative powerhouse. He's built - and is sustaining - a thriving community and career, and has a lot to share about how he's found balance between his work and passion. BlogHer Co-founder Elisa Camahort Page sits down with David for a candid one-to-one interview about his challenges, his triumphs, and how finding the right measure of business and soul is critical to the recipe for success.

6:00pm - 7:30pm Welcome Reception with Sponsors
Day 2: Saturday, May 17, 2014
Time Event
8:00am - 9:00am Breakfast
9:00am - 10:00am Keynote: Pinterest – What’s Now and What’s Next
Hide

If you're a food blogger, Pinterest is most likely your new best friend. Visual, casual, and engaging, food bloggers have enjoyed huge traffic boosts form Pinterest. But Pinterest is also a still-evolving platform. Changes continue to come down the pike, including opportunities for monetization and new APIs for optimization. This keynote discussion takes a close look at what may be coming next for you and Pinterest.

Speakers: 

10:15am - 11:45am Breakout #3
Panel Discussion: Turning Food Ethics into Action!
Hide

As a food blogger, you know what passion means. You care about quality, taste, style, and beauty – but you also probably care about something else, be it maybe social good, enviromental causes, the hunger gap, or health advocacy. If you've ever wondered how to turn the passion you hold dear into action – effectively integrate advocacy into your blogging routine, start your own movement or activist group, make a substancive change – this panel is for you. 

Learn from bloggers who've taken their personal passions and turned them into action that's changed the lives of their family, their readers, their communities, and the world. Get a roadmap for rallying the troops, creating a stir, and make change that doesn't fall flat.

Moderator:

  • Blog Designer, Internet Consultant, and October #Unprocessed founder Andrew Wilder

Speakers: 

Intensive: Facebook and Pinterest Community Building
Hide

You know you need to be where your audience is, but do you know what to do once you're there? Facebook and Pinterest provide bloggers to very different – and very effective – platforms to engage with your community, establish your thought-leaderships, and grow your reach (and traffic!). Take a deep look at Facebook and Pinterest, two of the most important community building and traffic-driving platforms for bloggers, from instructors who have amassed tens of thousand of followers on these platforms. Learn how to grow your community on Facebook and Pinterest, create mutually beneficial relationships with your audience through them, and drive that traffic to your blog!

Instructors:

 

Kitchen Demo: The Flavors of Miami
Hide

The city of Miami is rich in culture and flair - and its food scene is smoking hot! An eclectic mix of flavors bring the rich diversity of Florida's most stylish city to life, and in this kitchen demo you'll get a taste of Miami's spice. Local food bloggers take you on an exploration of the flavors of our host city. 

Instructors:

Intensive: Social Media Advertising for Food Bloggers
Hide

Social media advertising is helping food bloggers promote their content, and grow their business and following. Think it isn't for you? Think again! This session will help you understand why social media advertising matters, demonstrate how you can fit social advertising into your blog's larger growth strategies, and show you real examples of impact social media advertising can have in building Facebook/Twitter account followings and promoting content.  Learn the different types of social media advertising available to you, and what you need to get started.

Instructor: Hana Bieliauskas, CMA

11:45am - 2:15pm Lunch Excursion
2:30pm - 4:00pm Small Group Workshops – Expert Advice and Q&A
Hide

Pull up a chair and learn new tricks and tips, or get answers to your questions from leading experts in the following disciplines: (this list is growing; check back for new topics!)

 

Kitchen Demo: Clever Recipe Substitutions for Food Restrictions and Allergies
Hide

It’s becoming more common for families to need to deal with a mixed bag of food restrictions. Whether driven by celiac disease, food allergies, food intolerances, or food avoidance by choice – the list of foods to keep off the table keeps growing. This session will explore food solutions for those dealing with food restrictions, or those who want to create recipes that everyone can enjoy! We'll discuss substitutions and adaptations, and focus on finding foods that everyone can eat!

Instructors:

 

4:00pm - 4:45pm Afternoon Break with Sponsors
5:00pm - 6:00pm Keynote: Brands and Bloggers
Hide

Learn what brands and PR agencies are looking for and measuring against when working with bloggers, and how you as a blogger can form lasting and mutually beneficial relationships with brands and PR agencies.

 

7:00pm - 10:00pm Closing Party, with Hostesses Ree Drummond, Jaden Hair, and Elise Bauer!
Hide

Click here for a sneak peek at this year's closing party for BlogHer Food!