BlogHer Business '07 Day One Schedule

BlogHer Business '07 Day One Schedule

"How to Succeed in a Social Media World"
March 22 and 23, 2007
Hotel Affinia, 371 Seventh Avenue, New York, NY
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Day Two's Schedule






Welcome and Conference Goals - BlogHer Co-Founders Elisa Camahort, Jory Des Jardins and Lisa Stone:


Lunch & Networking: Share your most burning question, or your most instructive case study.


The State of the Social Media World - Elisa Camahort, Jory Des Jardins and Lisa Stone

How did we get here? Business blogging timeline and milestones

What does it look like today? The Social Media market landscape

How does it change our work? New concerns and consideration




Lab: Four Successful Business Blog Case Studies, Why They Win and What You Can Take Away

Part 1, the case studies: Hear their stories. Members of the BlogHer Business Advisory Committee will each present one top-notch business blog and blogger. Get a crash course on what they went through, and why they succeed.

  • Small Business Blog: Susan Getgood interviews Shirley Frazier of GiftBasket Business Blog

  • Media/publishing Blog: Elana Centor interviews WashingtonPost.Newsweek Interactive CEO and Publisher Caroline Little.

  • Solopreneur Blog: Lena West interviews Carmen VanKerckhove from New Demographic

  • Large Enterprise Blog: Maria Niles interviews Staci Schiller from the Wells Fargo Blogs team.

  • Part 2, the lab: Extract your take-aways. Each case study blogger and interviewer will join a table of attendees to dig in a little deeper. Each table will extract key best and worst practices, then share them with the larger group.

    MC’ed by Marianne Richmond and Toby Bloomberg


    Ask the Experts

    What do you need help with? Do you want to get your hands dirty with a blogging tool? Do you want some help figuring out how blogging would fit into your business plan? Our experts will be ready and waiting to answer questions one-on-one or in small groups.

    Topics to be offered include:

  • Working with your Movable Type or Typepad blog, featuring Marcy Keenan from SixApart
  • Strategies to monetize your blog, featuring The Blog Squad
  • How to cultivate, develop and maintain creative blog content, featuring Elise Bauer
  • Marketing to Women, featuring Yvonne DiVita
  • Marketing to Tweens and Teens, featuring Anastasia Goodstein
  • How to create a business blog, even one that can serve as your company's entire website, featuring Krystyn Jones, from Squarespace
  • How to create, post and distribute audio content, featuring Stephanie Roberts from ListenShare
  • How to create, post and distribute video content, featuring Dina Kaplan from
  • How to integrate social media tools into your existing technology infrastructure, featuring Lena West
  • Blogs and Blog Bling: how to find it and add it to your blogs, featuring Megan Garnhum
  • How to listen to the blogosphere, featuring Susan Getgood
  • How to build and nurture online community, featuring Emily Williams from Topix
  • Search Engine Optimization tips, from the experts at Google

  • 6:30-8:30

    Welcome Reception Mingling, Massages and Yahootinis brought to you by the Yahoo! Publisher Network