Nerve Media gives birth to parenting site
Nerve Media, parent company of sex and culture site Nerve.com, tonight launches an online magazine for the post-sex, now-parent set. They're calling Babble.com "an exciting, intelligent daily publication and interactive community for urban parents," and promising it will be a "revolution in parenting magazines."
Like its sister site Nerve, Babble also will offer video and photography, although what we'll see on Babble is "candid photos of toddler street fashion" rather than the "striking photographs of naked people that capture more than their flesh" featured on Nerve.
With an information database containing must-know information for pregnant moms and parents; message boards; and fashion and product reviews; Babble offers much for those on the cutting edge of child bearing and rearing:
"Babble looks different from other parenting magazines because it is different â€” for starters, it's for both men and women. Most parenting magazines and websites looks like exploded Easter eggs â€” oceans of pink and powder blue. Babble is the first parenting magazine designed from the ground up for a new generation of parents â€” mothers and fathers who increasingly share the work of raising children, live in cities, and use the internet to access information."
As a writer, I'm most excited about reading the contributions from Walter Kirn, AM Homes, Erin Cressida Wilson, Marjorie Ingall, Kevin Keck, Shalom Auslander and Steven Johnson. And I'm pleased to see they've included several familiar bloggers on their team, including Greg Allen of DaddyTypes, Rebecca Woolf of Girls Gone Child, Pierre Kim of MetroDad, Jay Andrew Allen of Parents Behaving Badly, and our own BlogHer CE Stefania Pomponi Butler of CityMama.
With its promise of an efficient, AJAX-powered site, Nerve Media is preparing to give existing, old-school parenting websites a run for their money with its launch of Babble.
Image credit: Mary Tsao.