BlogHer '14 Agenda

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Pre-Conference Events: Thursday, July 24, 2014
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9:00am - 5:00pm Pathfinder Day at BlogHer '14
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A pre-conference day of individual goal-setting, intensive workshops, and one-on-one mentorship. An opportunity to answer the question new and veteran bloggers alike ask themselves: Where do I go from here? Featuring both practical information sharing and resources from Path Leaders who have traveled each Path themselves, and the opportunity for small-group, interactive discussion.

BlogHer offers five distinct paths. Choose the one that best suits your vision:

Agenda for the Day:
8:00 - 9:00AM: Registration and Breakfast

9:00 - 10:00AM:  Welcome and Keynote Presentation by Teneshia Jackson-Warner

10:00AM - 12:00PM: Morning Path: Path Fundamentals. Exploring the tactical, practical information you need to pursue this path  (Details about each Path are listed above)

12:00 - 2:00PM: Lunch and  Keynote Interview. BlogHer Co-Founder Elisa Camahort Page interviews Isabel Kallman, aka AlphaMom

2:00 - 4:00PM: Afternoon Path: Path Exploration. Interactive exploration of your point on the path. What milestones are ahead? What crossroads are you at?  (Details about each Path are listed above)

4:00 - 4:30PM Closing: Shared Takeaways

Requires separate registration--learn more here.

6:00pm - 8:00pm Kick off the Selfiebration! Evening at the Expo
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You won’t want to miss our kickoff event this year, as we launch BlogHer’s Tenth Anniversary Selfiebration! Doll yourself up or come casual -- and prepare to snap your best selfie and share it using the #Selfiebration hashtag. Plus: fab giveaways, food, drink, and the chance to make valuable connections with sponsors, before the conference even officially starts!

 

 

 

 

Day 1: Friday, July 25, 2014
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7:00am Registration Opens
8:00am - 9:00am Breakfast and Newbie Breakfast
9:00am - 10:00am Welcome Keynote featuring Jenny Lawson, and the 10X10 Project
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Best-selling author of Let’s Pretend This Never Happened and blogger extraordinaire -- aka The Bloggess -- opens our anniversary conference with her special, and wildly successful, brand of off-the-wall humor, as she launches her second book, Furiously Happy. BlogHer co-founder Jory Des Jardins will sit down and wrangle this sure-to-be-awesome one-on-one conversation.

10x10 Project: Danah Boyd and Shannon Des Roches Rosa look back at what the blogosphere built and look ahead to where we’re going, covering 10 years in 10 minutes. .

10:00am - 10:20am Speed Dating, BlogHer-Style
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Connections made easy, even for the introverts among us.

10:45am - 12:00pm Breakout #1
Blogging Fundamentals | Size Isn’t Always Everything: The Difference Between Page Views and Community
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There is a huge difference between counting clicks and growing your engagement—be sure you know the most important skills in both strategies to maximize your influence. But make no mistake, building traffic isn't the same as building a community of engaged readers who will turn out when you need them to. Let's explore the delicate line between quantity and quality, and the place both play in blogging.

Moderator: Stacy Ferguson - Be Blogalicious

Speakers:

Level Up | The Blog Monetization Landscape: Don’t Leave Money on the Table
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As the digital advertising landscape shifts and changes, all bloggers need to explore monetization potential beyond the traditional channels. We'll explore creative (and profitable) options, especially for those who’ve grown past the basics. In a series of Lightning Lessons, find out how to re-purpose your content, the role on-site advertising continues to play in your monetization mix, and how sponsored content and brand relationships are evolving.

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Publishing | Getting Your First (Great) Book Deal
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Navigating the book publishing industry can be complicated, to say the least. Even published authors can find that the experience wasn’t as satisfying as they’d hoped. Get insider secrets from editors, agents, and bloggers on how to package and sell your blog for the commercial book deal you've always dreamed of, or to become the next self/indie/hybrid-published success story.

Moderator: Rita Arens, BlogHer and Surrender Dorothy

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The Visual Web | Get Started in Video: Easy Tools and Strategies
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You're a confident blogger, but you know you can (and should) expand your storytelling in new ways. This is where video comes in: Audiences demand it, search engines love it, and maybe you’ll be inspired in ways you couldn’t have imagined. But where to start? How to start? This team of experienced vloggers and videographers will show you the easiest ways to do it.

Moderator: Jyl Johnson Pattee Mom it Forward

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Deep Blogging | Digital Activism: Lead the Change You Want to See in the World
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We've all heard people slam online activism on Twitter and Facebook, but we challenge the notion that there’s nothing happening behind the hashtags. Meet three women who are leaders in the world of non-profit advocacy, igniting change from behind a screen. You have the potential and the opportunity to marshal your own community to get behind causes you believe in. Find out how it's done—and get out there and change the world for the better.

Moderator: Jo White, Media Mum

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Writing Lab | Good to Great: Radically Improve a Blog Post in Real-Time
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Do you have a post that you loved, but really didn't get the level of traction you thought it deserved? Maybe an idea did not come out of your head and onto the page the way you wanted it to -- but you aren't sure how to improve it. Or maybe you just want some constructive feedback on what's working overall, what isn't, and how you can up your game. This writing lab will feature several small group “clinics” where you can bring a piece of work in for a very personal check-up. Prepare to learn more about you!

Instructors:

Geek Bar
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Get hands-on help with everything you need to know to power, optimize, and manage your site. Don’t be afraid of the back end: Roll up your sleeves, improve your skills, get into the guts of your blog.

Lean In | Lean In Circles
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Lean In Circles are described as "small groups that meet regularly to share and learn together—like a book club focused on helping members achieve their goals.” We invite you to join Rachel Thomas to experience Lean In Circles first hand, and learn how you can organize your Circle and what tools are available to help you stay connected.

12:00pm - 2:00pm Lunch and Keynote featuring Tig Notaro, Plus the 10X10 Project
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Grammy-nominated comedian and writer Tig Notaro was diagnosed with breast cancer in late 2012, but she turned that deadly serious stuff into comedy gold during a stand-up act in Los Angeles, delivering a monologue that was instantly legendary. She then sold a digital album of that set on Louis CK’s site, rather than via traditional music industry channels. Humor writer, survivor, indie artist: Tig Notaro is both a trailblazer and eminently relatable. BlogHer invites her to take the stage and make us laugh or cry or both. BlogHer co-founder Elisa Camahort Page will lead this interview.

10x10 Project: Deb Rox, Doug French, and Elise Bauer look back at what the blogosphere built and look ahead to where we’re going, covering 10 years in 10 minutes.

2:30pm - 4:00pm Breakout #2
Blogging Fundamentals | Set Yourself Up for Business Success
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Taxes, contracts, business partnerships: Even if you’re just getting started with your blog, you need to understand these business basics for blogging success (and fewer headaches down the line). In a series of Lightning Lessons, take an in-depth look at ways to make money with your blog, how to hire help when you need it, and more!

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Level Up | Crowdfunding and Financing: Get Money for Your Great Idea
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Often, the thing that keeps an innovative idea from getting off the ground … is money. Crowdfunding is changing the way entrepreneurs, creatives, and would-be media moguls finance their ideas, empowering a new generation of business founders and independent artists. Discover what the world can look like when finance is powered by the people, and how to use today's fundraising tools to fuel your own successes.

Moderator Barbara Dybwad, Engadget

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Publishing | What A Freelance Writing Career Really Looks Like
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What goes into starting and maintaining a career as a freelancer? Often, the job requires working long hours and meeting short deadlines, not to mention crafting your pitch(es), building your portfolio, working with editors, and managing your time. Find out what the day-to-day work behind the bylines looks like … and why it’s all worth it. 

Moderator: Jennifer Pozner, Women in News & Media

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The Visual Web | Developing Your Visual Voice
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The biggest force changing how we use and embrace the web is the power of visuals. Don’t wait until you feel like a professional photographer to mix pictures into your storytelling: This session is led by visual artists who will talk about small changes that can make a big difference in the look and feel of your work. Explore your options to find (or refine) your unique visual voice.

Moderator: Jill Krause, Baby Rabies - Photography

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Deep Blogging | Non-Profit Boards: How and Why to Join One
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You work hard, you blog about the issues that matter to you, and you encourage others to activism and volunteerism. Why stop there? Consider making a difference to the organization as well as the cause, by serving on the board of a non-profit you love. And how board service can enhance your resume and skill set at the same time. In this panel, you’ll learn how to package your social media know-how into a relevant resume for a board position, as well as how to build the networks that can get you there.

Moderator: Cherylyn Harley Lebon, Project 21 National Advisory Board, harleylebon.com

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Writing Lab | Be Your Own Editor
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Writing is the crux of how you reach and connect with your audience, and it’s hard work. This lab will take you through your content with the eye of an editor, helping reinforce the foundations of excellent prose: tightening your storyline, writing killer headlines, and polishing up your draft. Don’t miss this perennially popular clinic.

Instructors:

Geek Bar
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Get hands-on help with everything you need to know to power, optimize, and manage your site. Go ahead: Roll up your sleeves, improve your skills, get into the guts of your blog.

4:30pm - 6:00pm The 7th Annual Voices of the Year Community Keynote, Plus the 10x10 Project
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Since 2008, the Voices of the Year Community Keynote has been the emotional centerpiece of the BlogHer annual conference. Join us as twelve of the 100 BlogHer Voices of the Year share their live onstage readings, and get your first look at the ten (newly-added) Photos of the Year for 2014!

10x10 Project: Alexandra Rosas and Polly Pagenhart look back at what the blogosphere built and look ahead to where we’re going, covering 10 years in 10 minutes.

6:00pm - 10:00pm The Voices and Photos of the Year Reception
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Celebrate the 110 honorees -- and see and read their work -- at the post-event party everyone loves to attend. And don’t miss the opportunity to make your own voice heard…first in the Open Mic Salon, hosted by Ann Imig from Listen to Your Mother, and then during Karaoke, hosted by Amy Windsor, all at the San Jose Convention Center.

8:00pm - 11:00pm Open House Suite Parties
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BlogHer welcomes you to an evening of parties, hosted by the community and some of our sponsors at the Hilton Hotel, attached to the San Jose Convention Center. Join the following communities and sponsors:

  • The Multi-Culti Suite Party
  • The Queerosphere Suite Party
  • The California Women Lead Open House
  • The GoldieBlox Open House
  • The Flawed, But Authentic Sponsor Open House
Day 2: Saturday, July 26, 2014
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8:00am - 9:00am Breakfast
9:00am - 10:30am The Future of the Social Web Keynote. Plus, the 10x10 Project
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Hear from four social web pioneers about the future of our lives online, and where they think we'll all be in five years. BlogHer co-founder Lisa Stone emcees a Silicon Valley icon and newly named Chief Evangelist of Canva Guy Kawasaki hosts a series of forward-looking one-on-one conversations with these leaders:

Re/code co-CEO Kara Swisher interviews Melissa Barnes, Head of Global Brands for Twitter, on how to grow your reach and results, authentically, to individuals and emerging companies and communities.

Re/code reporter Nellie Bowles interviews Richelle Parham, CMO of eBay North America, on exploring the untapped opportunity that e-commerce represents for online influencers.

Silicon Valley icon and newly-named Canva Chief Evangelist Guy Kawasaki will interview Arianna Huffington, Founder of Huffington Post. Arianna keynoted the second BlogHer conference in 2006, when the Huffington Post was less than a year old, and is back discussing how we can all thrive, be successful, and remain grounded and happy in our hyper-connected, always-on lives.

10x10 Project: Barb Dybwad and Cynthia Liu look back at what the blogosphere built and look ahead to where we’re going, covering 10 years in 10 minutes. .

11:00am - 12:15pm Breakout #3
Blogging Fundamentals | “New” Rules for “New” Tools
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Blogging used to be a fairly straightforward exercise: You post on your blog, make sure to link to other blogs, readers comment, rinse, repeat. Now, content creators are met with a vast offering of supporting tools -- whether tried-and-true or brand-spanking new -- that can be used to build community and awareness, distribute content, and even monetize. In a series of Lightning Lessons, learn the unique strengths of each tool, its community ethos and rules, and how it will work with your content.

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Level Up | Social Media Optimization (SMO) and Social Advertising
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In a pair of Lightning Lessons, dig deeper into two more sophisticated ways you to distribute and promote your content. SEO (Search Engine Optimization) used to be the gold standard for making sure your content got seen, but now it’s SMO (Social Media Optimization) that is driving views and audience connections. Learn what SMO is, what it means for you, and how it can change your promotion and distribution game. Then, get schooled in the quickly-changing world of advertising with the social giants: Facebook and Twitter. There actually are ways to successfully manage an ad campaign on these major platforms. We'll start at budget setting and go all the way through metrics tracking, to help you guarantee success.

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Publishing | Taking It To The Limit: Screenplay Writing
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Ready to stretch your creative writing from the laptop screen to something a bit bigger? It is a professional pivot that is on the upswing for bloggers and aspiring writers. In this session, learn about writing for TV, film, and webisodes. Find out what the process is, what the challenges are, and how you can get started in this industry.

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The Visual Web | Tools to Analyze Reader Behavior & DIY Mobile Optimization
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You've spent a lot of time figuring out how your audience interacts with your content, but have you overlooked how they interact with your design? Thinking like a UX professional can help you see the strengths and weaknesses of your site design in order to maximize your page readability, increase page views, and optimize your content. This session will help you strategize your blog design for great click rates, user-friendliness, and the single most important presence for anyone in the web today: mobile.

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Deep Blogging | The Blogging Pivot: When It’s Time to Change
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Whether circumstances in your life have changed or you just feel like shaking things up, standing at a crossroads with your blog can be terrifying. How do you transition out of something you worked so hard to build and into the new you without losing your platform, your audience, and your voice? This session’s bloggers have all faced that change, pivoting away from the topics for which they were known and heading into uncharted water. They are here to hand you a paddle and a lifejacket as you change boats midstream.

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Deep Blogging | Mom Blogging - The Next 10 Years
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Since BlogHer hosted the first-ever panel about mom blogging at our inaugural conference in 2005, almost everything has changed: The first round of blog-kids grew older, we got smarter about blogging, and social media has continued to grow in size and influence. The creative and social power of writing about family life (which Alice Bradley of Finslippy famously called "a radical act"), and the avenues for monetizing that creativity, far exceed what anyone could have imagined 10 years ago. We'll explore where parenting blogging started and where it's headed, and its role in the great three-ring circus we call life.

Moderator: Maya Bisineer, BlogHer; MeMeTales

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Writing Lab | Challenge Yourself to Continuously Improve Your Writing
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Whether you're new to blogging or have been writing stories since you were old enough to hold a pen, there is always room to improve your skills and expand your creativity. Sit down with one of several coaches who will challenge you to raise the bar on your own writing. This writing lab will help you refine your work, brainstorm new approaches to your content, or take risks you haven’t tried yet.

Instructors:

Geek Bar
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Get hands-on help with everything you need to know to power, optimize, and manage your site. Go ahead: Roll up your sleeves, improve your skills, get into the guts of your blog.

12:30pm - 2:00pm Lunch and Keynote Conversation with Author & Blogger Demetria Lucas and Actor & Activist Kerry Washington, Plus the 10X10 Project
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BlogHer welcomes author and blogger Demetria Lucas to interview Kerry Washington, actor, activist, and style icon to the BlogHer '14 stage for an intimate keynote conversation about her work, her causes, and the power of her social platform to amplify both. Kerry is most widely known for her starring role in the ABC drama Scandal, and she leverages her prodigious online following to talk about the causes she actively supports such as the President’s Committee for the Arts and Humanities and V-Day.

10x10 Project: Luvvie Ajayi and Morra Aarons-Mele look back at what the blogosphere built and look ahead to where we’re going, covering 10 years in 10 minutes. .

Opening Performance by:  

2:00pm - 5:00pm Birds of a Feather Mini-Cons
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If you blog with a particular passion, these Mini-Cons are made for you! For a full three hours, you’ll revel in your tribe, make new connections, and focus on the issues that matter most. Discussions leader drawn from the community will facilitate—but the conversation is driven by YOU. Come and talk about the opportunities and challenges you face, with a crowd that knows exactly what you mean.

Boomer & Beyond Mini-Con
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See the "Birds of a Feather Mini-Cons" description for details on how Mini-Cons work. Come and meet your people!

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Special Needs Mini-Con
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See the "Birds of a Feather Mini-Cons" description for details on how Mini-Cons work. Come and meet your people!

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Healthy Living Mini-Con
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See the "Birds of a Feather Mini-Cons" description for details on how Mini-Cons work. Come and meet your people!

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The Future of Personal Blogging Mini-Con
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See the "Birds of a Feather Mini-Cons" description for details on how Mini-Cons work. Come and meet your people!

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Style Mini-Con
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See the "Birds of a Feather Mini-Cons" description for details on how Mini-Cons work. Come and meet your people!

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Craft Mini-Con
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See the "Birds of a Feather Mini-Cons" description for details on how Mini-Cons work. Come and meet your people!

Note: Craft Mini-Con will also have a segment dedicated to sharing your best (quick) how-tos and hacks. You will indeed get your hands glittery!

Discussion leaders:

5:00pm - 6:00pm Closing Keynote: The Intersection of Race, Gender, Feminism and the Internet. Plus, the 10X10 Project
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Surveying the conversational landscape online over the past year, it’s clear that the intersection of race and gender is a place we all have come to, sometimes in solidarity, sometimes in confusion, and sometimes with hurt feelings, outrage, even outright anger. The social media space has led to an unprecedented crumbling of the barriers presented by geography and class in the physical world. We have unprecedented access to the experiences and opinions of others. But are we taking advantage of that access? And how can we all better leverage the tremendous power of social media to serve our community, our beliefs, and our friends and neighbors? Not to mention; What do you do about the trolls?

Moderator: Cheryl Contee, CEO of Fission Strategy and Co-Founder of Jack and Jill Politics

Speakers:
Feminista Jones, BlogHer and FeministaJones.com
Grace Hwang Lynch BlogHer's own News & Politics editor, who also blogs about her mixed-race Asian family at Hapamama.
Kelly Wickham, Mocha Momma
Kristen Howerton, Rage Against the Minivan
Natalia Oberti Noguera, Founder and CEO, Pipeline Fellowship
Patrice Lee, Director of Outreach, Generation Opportunity

10x10 Project: Katherine Stone and Stacey Ferguson look back at what the blogosphere built and look ahead to where we’re going, covering 10 years in 10 minutes. .

7:00pm - 10:30pm BlogHer '14 Closing Party
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Longtime partner McDonald’s® is returning to sponsor BlogHer for its sixth straight year, and will host the BlogHer ’14 Closing Party on Saturday, July 26, from 7-10:30 p.m.  The Happy Meal themed party will feature World Famous Fries®, new Go-Gurt® low fat Strawberry Yogurt, and a dance party featuring trailblazing hip-hop pioneer Rev Run of Run-D.M.C. Set beneath a beautiful California sunset and accompanied by sangria, the evening will be a pull-out-the-stops celebration of the BlogHer community.

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