Business Blogging -- Your Opinions Count

Forrester's Charlene Li announces what amounts to a very cool, very open, very 'hands-on' evaluation of corporate/enterprise blogging solutions that will be taking place through Forrester via her blog.

Li defines her personal preferences for corporate blogging solutions as:

a software or service that enables the online publication and management of a blog. At a minimum, the solution should allow the user to set up a Web page, write posts, and manage them. Blog support services like FeedBurner or aggregators like NewsGator don't fall into this category.

Readers are welcomed to offer their own likes/dislikes and expecations in comments.

In addition to what Charlene mentions above, I'd add that corporate blogging solutions have to have easy mechanisms to feed conversation back in from the web (assuming they blogs are outward facing--but even if they're not) so that the corporate blogging exercise doesn't further isolate the organizaiton within its walls, but expands it out to its markets.

What are your preferences, experiences, or thoughts?

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