BlogHer '10 Agenda

Day 1: Friday, August 6, 2010
Time Event
8:00am - 9:00am Day One Breakfast
Newbie Breakfast

Take a deep breath, walk into the room. Some attendees may already be seated, others are milling around. Find an empty seat, and say hello … to another Conference Newbie. Sometimes attending a conference for the first time can be intimidating. BlogHer gets that, which is why we’re offering a separate breakfast for first-timers. During this breakfast, you’ll:

  • - Be welcomed by the BlogHer co-founders
  • - Be given tips and hints for socially navigating the conference from Deb on the Rocks, a veteran attendee and speaker
  • - Learn about sponsor activities and opportunities, and where to find them, from Erin Groh, Sponsor Services at BlogHer
  • - Receive a programming overview to help you make the most of the event from Jes Ferris, BlogHer’s conference programming manager
  • - Meet other attendees in the same Conference Newbie boat
9:00am - 9:30am Welcome and State of the Blogosphere, featuring BlogHer's founders, Elisa Camahort Page, Jory Des Jardins and Lisa Stone
9:30am - 10:00am Speed Dating, BlogHer-style
10:00am - 10:30am Morning Break
10:30am - 11:45am Change Agents: Feeding the Conversation: How to Build A Community Around Your Cause

We all say social media is about conversation, but often we could use some coaching to get it started for our most passion-inciting topics. Come hear from three community leaders who drove a tremendous amount of conversation, drawing people out and engaging people who didn’t realize they cared so much. What does it take to get people to listen, open up, and speak? Speak their truth? Speak to one another? Sometimes, just speaking out is enough.

Moderator Nancy Watzman from the Sunlight Foundation joins Denise Tanton, BlogHer's Community Manager, who will discuss BlogHer's healthcare reform community discussion organizer, Katherine Mancuso, GimpGirl contributor and disability/virtual world specialist focused on community and collaboration, and Maggie Dammit, the creator of Violence Unsilenced, a site that gives abuse survivors a voice within the blogging community.

Passions: ROYO - Gen Y Passionistas: Making Your Passion “Work” For You

Gen Y has a reputation for a totally different attitude towards work, play and passion...and the interplay between them than the rest of us. If you've been dreaming about pursuing your passion, your social media savvy already gives you a leg up. Come learn and discuss ways to make your passion “work” for you as you map out your dream career or business venture. Two twenty-something women, Jenn Korducki and Jill Felska, will provide insight into their journey from junior account executives at one of Ad Age’s Top 10 PR Agencies of the Decade to full-fledged entrepreneurs. Topics to be discussed include: determining when is the right time to venture out on your own, social media and your passion, financial and insurance issues, and the distinction between owning your job vs. owning your business. We can’t wait to start the conversation!

Personal: Blogging Autism: Shattering Myths, Opening Eyes and Finding Your Tribe

Autism is both more out in the open than it has ever been before and more shrouded in myths and mystery. Come learn and share your stories about how blogging contributes to the autism community as a source of support and outlet for parents, as a way for those not dealing directly with autism to gain more insight and sensitivity and as a tool for advocacy and activism.Shannon Des Roches Rosa, a parent of a child with autism, moderates the discussion with Shark-Fu, who is co-guardian of her autistic brother, Stimey from, who parents a child with autism, and Carol Greenberg, who is an adult with autism, from Brooklyn Special Needs Consulting.

Professional: The FTC Guidelines: After A Year, Has Anything Changed?

Seven months from now the FTC Guidelines will have been a hot topic for at least a year, and will have been “in effect” for eight months. And? So? BlogHer's co-founder and CEO, Lisa Stone, will discuss with marketer Susan Getgood, blogger Kimberly Coleman and Stacey Ferguson from the FTC whether the Guidelines have had any significant impact on how marketers and bloggers do business.

Geek Lab: Usability for Beginning Bloggers (Beginning Level)

Wondering why you have visitors but nobody seems to comment on your blog? Have you installed Google Analytics only to find that all of your visitors leave after a few seconds? Your content might be great, but if your blog isn't usable, readers will run away. It doesn't take knowing HTML or CSS to have a usable blog that's easy to visit and read, but it does take putting yourself in the shoes of new and returning visitors. Abi Jones and Tracy Osborn will highlight the top 10 usability issues faced by new bloggers, and give you an easy checklist for keeping your blog usable.

Writing Lab: Writing Inspiration: Stoke Your Creativity

This session is about inspiration. Stretching your brain. Bringing in new resources. Triggering ideas and corralling them into something you can put down on paper, screen, video, tape. Trying new forms, new words, new styles. Opening your mind to expand what you thought you could achieve.

Writers Rita Arens, Carleen Brice and Jan Sokoloff Harness share their expert tips for successful writing strategies, time and time again.

Job Lab: Self-Marketing: Resume and Social Network Profile Writing Clinic

What is a resume in 2010, and how can yours shine? Which combination of tools should you be using? LinkedIn, Facebook, online CV/resume or your blog’s About page? How should you integrate your specific combination of traditional and social media-related experience? This is a practical session moderated by Elisa Camahort Page, co-founder and COO of BlogHer, with Miriam Salpeter, founder of and Sharlyn Lauby founder of ITM Group, Inc., about format and language that really works.

11:45am - 1:15pm Lunch
1:15pm - 2:30pm Change Agents: Creating Tangible Social Change: How to Move People to Action

You’ve gathered a group and started a passionate conversation – but you still want more. Maybe you want to get a company to change a policy. Maybe you want to affect local, state, or even national politics. You can do it: Your tools are your voices, your blogs, your Twitter streams, your e-mail accounts, your Facebook pages and your YouTube channels. Let’s discuss how to use those tools to engender social change.

We'll talk to Beth Terry from Fake Plastic Fish, who corralled her community into specific actions that instigated a corporate policy change at Brita; Gina McCauley from What About Our Daughters and Blogging While Brown, who creates simple, achievable quarterly activism goals for her community; Stephanie Himel-Nelson, the Director of New Media at Blue Star Families, who is working to change the national conversation about this country's military and military families; and Melissa Silverstein, who founded the site Women and Hollywood, which chronicles the TV and film industry's treatment toward and focus on women.

Passions: This year, you’re in! Fashion Blogging Is Serious Business

Brought to you by Sugar, Inc.

According to the media, the fashion and beauty blog world is on fire. The hype: Bloggers are getting front-row seats at Fashion Week, they’re building goodie closets akin to Hearst or Conde Nast’s and the FTC Guidelines are a looming disaster! What’s the reality? Beauty and fashion bloggers start with a passion, just like most other bloggers. They also hold a belief that external transformation can trigger internal growth. And OK, sometimes there’s that front row seat at Fashion Week! BlogHer’s BeautyHacks managing editor, Susan Wagner, will moderate the conversation with Jennine Jacob from The Coveted and founder of the Independent Fashion Bloggers; Sarah Conley from Style IT and Nichelle Pace from STYLEMOM.

Personal: ROYO - Latinas in Social Media

Latinas are one of the fastest growing segments of bloggers, and it’s easy to understand why: They promote themselves in English, Spanish and Spanglish. They use social media to develop relationships and promote their brands with flavor. Their identities as Latinas influence everything they write, from politics, to parenting, to techonology, and more. Monica Vila, Jeannette Kaplun, Melanie Edwards, Silvia Martinez and Lex Esparza speak out about how they use social media to break the stereotypes, dismiss the multicultural divide and reveal the common denominators amongst Latinas.

Professional: Mastering Intellectual Property Law

Protect your work and yourself, respect others’ work and their privacy. This session will help you learn how the law impacts your efforts as a blogger. Latoicha Givens, founder of the IP law firm Phillips Givens, LLC, and legal activist Wendy Seltzerwill focus on the nitty gritty of intellectual property law and other legal matters. We’ll discuss registering and protecting copyrights and trademarks, how to legally use others’ words and images, handling the privacy of readers who share their information with you, and the definitions of defamation, libel and slander. Learn about all of the above in theory...and see examples in practice.

Geek Lab: Fight Spam and Hackers! Plugging Security Holes in Your Social Media Life

With the rapid proliferation of online footprints …Twitter, Facebook, blogs and social networks … we’re also seeing bloggers getting hacked. Not just people sending spam e-mails and direct messages from your accounts, but actual blogs being hacked. BlogHer’s resident expert, Liz Henry, will provide a very practical, timely tutorial on how to protect your Facebook, Twitter, blog and other social network accounts from outside intruders and protect your community at the same time. Learn how to read a “terms of service” document and understand what it means to you in real life.

Writing Lab: ROYO - Dear Abby 2.0: Giving Advice in the Blogosphere

Advice columns have always been amongst the most addictive daily reading for people of all ages, so there’s no better time to explore what it will take for you to create Advice 2.0 with only a blog and some common sense. Join Kelcey, Wendi and Marinka from The Mouthy Housewives, and Becky from Mommy Wants Vodka to learn how to handle every question from broken zippers to broken marriages with sensitivity and humor. We’ll discuss crafting thoughtful questions and responses to entertain readers and keep them coming back time and time again.

Job Lab: ROYO - Offline Networking for Bloggers

Online social networking is critical in today’s business world and job market, but networking offline is also crucial! And for many bloggers, it’s tough to make that transition. With Taryn Pisaneschi at the helm, don’t miss tackling all of these topics:

  • - The importance of taking your online networking efforts offline
  • - How to overcome a fear of networking events and ways to get excited about them
  • - How to respond when people ask "what you do"
  • - Ways to network on behalf of your blog in face-to-face settings
  • - Strategies to build social capital in the local business community
2:45pm - 4:00pm Change Agents: ROYO - Resource Blogging: Serving Your Community One Post at a Time

Resource bloggers are driven by a desire to teach, build networks, and create support systems in their own areas of interest. Day in and day out, they serve their communities and effect positive change. We’ll talk to Jessica McFadden, who serves up local information to parents in the Washington, DC area, Susan Niebur, who grew her site out of the support needs she experienced while battling cancer, Leticia Barr, who educates parents on how to navigate new technologies for their children and Amy Mascott, who empowers parents to become the best teachers for their children by providing them with simple, hands-on tools and resources.. Passions for supplying others with tangible help is what keeps these bloggers returning to their keyboards each day. Discuss how you can reach and change your communities most effectively, no matter your driving passion.

Passions: Family Foodies: Creating a New Generation of Gourmands

Brought to you by The National Pork Board.

Can you be a busy mom cooking for a family and a “foodie” at the same time? These bloggers answer with a resounding “Yes!” You don’t have to dumb down your cooking just because you have kids. Join these food bloggers to learn how to prepare fresh, healthy, even local and/or organic food for a family without breaking the bank. How do you get your kids to try and enjoy a wider variety of foods? How do you make sure your picky eater doesn’t starve? And finally, how do you use both your own and other blogs to help you research, plan and execute on your goal of being a family foodie?

Join Stefania Pomponi Butler from CityMama, Sarah Caron from Sarah's Cucina Bella and Danielle Wiley from Foodmomiac.

Personal: Bringing Sex Out of the Closet

Brought to you by Eden Fantasys.

Did you take sex ed in high school? Did your parents give you "the talk" when you were a kid? You're an adult now, and it's time to take matters into your own hands. (Sometimes literally!) Being a better businesswoman, partner and mother is easier when you have an emotionally healthy sex life. This session discusses how to engage the Internet to its fullest potential to meet your sexual needs. Join moderator Twanna Hines, who blogs at;  AV Flox, who writes at Sex and the 405; Genia Stevens, who produces Sister Talk RadioMominatrix sex advice columnist, Kristen Chase; and BDSM blogger Tess Danesi, who blogs at Urban Gypsy, for a rousing and frank discussion about sex for smart women who want to improve their lives. Takeaways include but are not limited to:

  • How can I safely and/or anonymously experiment with my sexual identity online?
    Where are the best Web resources for sexual health information?
    Can the Internet save my relationship?
Professional: ROYO - Social Media is Bringing Sexy Back to Branding -- Do You Have the Social Media Strategy and Tools for Success?

The plethora of social media tools and opportunities can be overwhelming, but you don’t have to fake it! In this session, join Susan Getgood,
and Kimberley Blaine to talk about how you can use social media to build your brand. We’ll discuss best practices for online branding, including how to integrate your efforts across multiple platforms -- social networks, video syndication, traditional media and even offline events.

Geek Lab: ROYO - How to Take Great Pictures, Whether You Have a DSLR or Point-and-Shoot

Despite what kind of camera you choose to shoot with, all you need in order to learn how to take the best photos possible is a good teacher. Enter Mishelle Lane and Rachel Devine, who swear by their DSLRs, and Lotus Carroll, who loves the results she gets from her point-and-shoot. The trio will discuss composition, lighting, self-portraits, using photography to improve your blog, and much, much more.

Writing Lab: Good Blog Design: The Role of Layout In an Online Medium

How are you presenting your fabulous content? The visual layout matters, and online layout isn’t the same as print layout. Come learn from Design Sponge's Grace Bonney, graphic designer Alex Vega and's Gabrielle Blair how people read on screens and how your layout choices can guide people to the best reading experience possible.

Job Lab: Authenticity or just TMI? When Does Blogging the Personal on Your Professional Blog Hurt Your Brand?

We’ll talk about the intersection of your personal and professional lives online and how it impacts your work. How do you resolve the two? What is the proper balance between creating a personal brand online and revealing too much? What are the professional ramifications of your personal brand? Hear from folks who think anything goes. And those who are…unconvinced, to say the least. Moderator and technology advocate Shireen Mitchell hashes it out with HR professional Jessica Lee, writer and techie Sarah Granger, who has blogged openly about her chronic pain, and social media enthusiast Stephanie Bergman.

4:00pm - 4:45pm Afternoon Break
4:45pm - 6:00pm Community Keynote: BlogHer Voices of the Year
6:00pm - 7:00pm Reception
7:00pm - 10:00pm Gala Welcome Party and Art Auction
Day 2: Saturday, August 7, 2010
Time Event
8:00am - 9:00am Day Two Breakfast
9:00am - 9:30am Day Two Recap
9:30am - 10:30am Morning Keynote: The International Activist Blogger Scholarship Recipients

Our second annual International Activist Blogger scholarship program highlights the work of women who are galvanizing social change and social justice across their communities -- and by the very public and distributed nature of the Internet -- across the world. For some of them, this work is not without risk, yet still they continue. Because raising their voices is not a luxury or a whim or an option. It is a necessity.


This year BlogHer presents its International Activist Blogger panel as a keynote, so that every attendee can be inspired, right along with us, by the work of our four impressive recipients. Perhaps their work can serve as a catalyst to activate each of us and our communities around the issues closest to our hearts. This year's recipients include Esra'a Al Shafei from Bahrain, who is the founder of; Dushiyanthini Pillai from Sri Lanka, who publishes Humanity Ashore; Marie Trigona from Argentina, who publishes Latin American Activism; and Freshta Basij-Rasikh from Afghanistan, who writes for the Afghan Women's Writing Project.

10:45am - 12:00pm Change Agents: Radical Blogging Moms: Don’t Even Think About Not Taking These Moms Seriously

We’ve explored how “mommyblogging is a radical act,” but what happens when truly radical moms blog? For these bloggers motherhood isn’t the topic, it’s a catalyst for a new level of activism. Does naming motherhood as a fundamental part of these women’s identities impact how seriously they are taken? At the intersection of motherhood and activism, you’ll find these bloggers raising their voices, raising the roof, raising a stink and raising the visibility of their target issues, all while raising their kids.

Political activist Joanne Bamberger moderates this conversation with Annie Urban (author of PhD in Parenting), who uses her blog to explore the social and corporate barriers to parenting; and Stephanie Roberts, whose projects, including Picture Hope, are an amazing example of using her blogging force for good.

Personal: Where’s the Line or the Lie: Storytelling, Memoir and Poetic License

Where is the line between telling a good story and telling a lie? Can “authenticity” and “great writing” both be watchwords? What exactly do you owe your audience? Are we going to start having a badge system for disclosure about how much and which parts of our stories are true, mostly true, or greatly exaggerated for dramatic (or comedic) effect? BlogHer co-founder Jory Des Jardins moderates this revealing session with Jenny Lawson and Julie Marsh. All three women deal with this on a personal level every time they blog about marriage, life, family, work and more.

Professional: Professional Blogging: Your Stats Are A Business Asset

For those who are leveraging blogging as part of their professional life, stats have one purpose: to attach value to your social media experience and footprint. This workshop will help bloggers understand your overall value, beyond page views, so you can price your services and time accordingly. Learn how to gather and interpret your stats in order to position yourself to prospective clients, customer, business partners and reporters. Though traffic is important, there’s more to your credibility and significance than just page views. Moderator Nancy Martira delves into the topic with Adria Richards, Keidra Chaney and Stephanie Stiavetti. With these experts at the helm, learn how to leverage what you have to get more of what you want.

Geek Lab: ROYO - How to Edit Your Pictures and Make Them 10x Better

If you believe taking great photos is the end of the line, think again. Any great photographer will tell you that it’s not enough to know basic photography rules – you’ve got to know how to edit those photos to make them really “pop”. Whether you’re using the latest version of Photoshop or a freebie program online, Pauline/OHMommy, Amy from The Bitchin' Wives Club and Ryan Marshall from Pacing the Panic Room will walk you through basic editing using brightening and contrast, color enhancement, adjusting hues and saturation levels, artistic additions, cropping, blurring, watermarking, editing file sizes and more.

Writing Lab: How to Use Your Blogging to Make You a Better Writer

This session is about discipline and practice. Which tips and tricks can you use to turn your blog into in-progress and public writing practice? Dianne Jacob, Mary McCarthy, Suzanne Reisman and Jennifer McGuiggan discuss writing prompts, long-form, short-form, essays, humor pieces and more. Your blog can be both journal and portfolio.

Passions: ROYO - Women and Sports: We like to play. We like to watch. And we want to read and talk about it.

The number of women and girls playing sports is at an all-time high, with almost 94% of all girls aged 6-17 playing sports of some kind. Yet, even thought participation has increased so dramatically, the media coverage of women's athletics has not. The lack of coverage of female athletes and sports in the mass media helps shape the cultural image of them being absorbed by our daughters...that 94% of girls who play. The world of social media brings hope, however, and now female athletes, sportswriters and fans can have a voice. Put together, we can be pretty loud. Who's listening? Join Megan Hueter, Co-Founder of, Sarah Braesch, longtime sportsblogger at BlogHer and Draft Day Suit, and Kelly Mazzante, two-time WNBA Chamption with the Phoenix Mercury, to answer that question.

Job Lab: Get Hired: Networking With a Purpose Via Social Media

With the increased numbers in unemployment, how can candidates use social media to find jobs, connect and ultimately get hired? HR professional Laurie Ruettimann moderates the discussion with Ana Roca-Castro, social media consultant and founder of Premier Social Media; Carmen Hudson, recruiter and founder of tweetajob; and Microsoft Recruiter Heather McGough, all who will share examples and divulge the secrets of using social media as the ultimate networking tool.

12:00pm - 1:30pm Lunch
1:30pm - 2:45pm Passions: Fitness Blogging: Motivate Yourself and Your Readers

Brought to you by JELL-O.

We’ve explored body image at many past BlogHer conferences, but we’ve never focused the spotlight on bloggers who are specifically and unapologetically getting in shape. How do you motivate, engage, get people excited, stay positive, and walk that line between loving the body you have now for what it can accomplish and seeking to help it do even more? Join the discussion with moderator Roni Noone, who blogs at Roni's Weigh about losing weight and keeping it off; Debra Roby, who blogs at Weight for Deb about healthy living post-menopause; and Sahar Aker, a veteran news health reporter who vlogs and blogs on

Change Agents: ROYO - Screw Work/Life Balance, We Need Work/Life POLICY!

When Michelle Obama visited the Department of Labor early this year, she extolled the balance of family-friendly workplaces. But when will things really change? There is a small but powerful group of women and men online, such as Stephanie Wilchfort and Morra Aarons-Mele, who are broadening their reach and blogging about how to change the way all Americans, men and women, work. We’re talking about shifting the conversation from one about work/life balance, since those inevitably reflect a struggle to adapt current family realities to the old world where one parent worked, one stayed at home. Change is hard – but bloggers have a platform from which to advocate, persuade and activate. Discuss how to harness our power as bloggers to change one of the most fundamental parts of our lives.

Personal: Grief, Loss, Tragedy and Community on the Internet

How do you blog your deepest losses? How do you help when your blogging friend goes through something unimaginable? What happens when it’s not all rainbows and helpful unicorns? When you get both positive and negative attention? How do you deal with grief, loss and tragedy in a public, naked way? How do you walk the line between grieving, and not becoming defined by your loss? Moderated by Cecily Kellogg, whose grief was and continues to be politicized because she was forced to terminate her twins at 22 weeks, in order to save her own life; Loralee Choate, who blogged about her grief and deep depression after her infant son suddenly died; Kim Trimble, a Katrina refugee who lost her husband and her father within nine months of one another, and uses her blog to keep their memories alive; and Peter and Anissa Mayhew, who used Anissa's blog as a vehicle for communicating family needs and updating Anissa's community on her progress after her stroke.

Professional: ROYO - The Mega "Mindful Monetization" Session!

More and more bloggers are exploring how to stay true to themselves while still taking advantage of the opportunities that blogging brings. Some bloggers may be in a niche that practically requires such consideration...think Green Bloggers or Breastfeeding Activist, but every blogger has their own value system to live up to. How do you know which monetization method is right for you, and your values? We’ll talk to Amy Lupold BairMarta Wohrle, Megan Jordan and Micaela Preston about how they weigh opportunities against their value system and come out on the other end, comfortable in their own skin.

Geek Lab: Your Online Legacy: How to Control Your Digital Footprint (All)

Do you know what will happen to your blog, your Facebook page, your Twitter account, or any other element of your online presence if something should happen to you? We often talk about women building new histories that honor their day-to-day lives via blogs, but how will that legacy be preserved for posterity? Or, conversely, how do you make sure that certain elements are not preserved? In this session, Rosemary Jean-Louis and Kristen Kuhns walk you through current privacy issues, such as what happens if you are no longer around to respond to comments on your blog or social networking status updates. We’ll discuss which internet archival systems exist, what you’ve already agreed to have archived online (even though you may not be aware that you did), how to take inventory of your digital life, and what you should do with them to define and create what you want your digital legacy to be.

Writing Lab: ROYO - The Evolving Publishing Ecosystem

We all know bloggers want to become authors. But with traditional publishers spending less and less on marketing, authors must now become marketers, and that means they must become bloggers too...sometimes they take to it eagerly, sometimes dragged kicking and screaming. Add to the mix how much easier than ever it is to self-publish and the book bloggers who are now being wooed by publishers and even authors directly, and you've got a new publishing eco-system.

The solitary pursuits of writing and criticism are now transparent and sometimes even crowd-sourced. And more authors and critics are now not only the content producers, but their own publishers and business development representatives. The lines are decidedly blurred. But the opportunities seem so much more accessible than ever. We will dig into it all in this session featuring Kamy Wicoff from She Writes, book blogger Florinda, marketing expert Penny Sansevieri, and author Carleen Brice.

Job Lab: Get and Stay Hired: Social Media and Technical Skills in Today’s Job Market

All of us need to keep up our technical skills to stay competitive in the job market, and now it’s becoming more and more common to see social media skills as a job skill requirement. Even those of us who felt pretty geeky a couple of years ago, may feel like we’ve fallen behind as new tools, apps and networks pop up every day. How do you decide what to keep up with?

Learn from Intel's Social Media Strategist, Kelly Feller and Kimberly Blessing, a Web developer and standards evangelist, about great resources and how to remain one of the BlogHer community’s “self-taught geeks”!

3:00pm - 4:15pm Change Agents: How to Start, Engage in and Moderate Civil Political Debate

What are the online “rules of the road” that can keep even heated debates civil? Where is the line between dissenter and troll? How do you take personal responsibility for your role in the debate, and how do you encourage the behavior you want to see on your site and at the online communities you frequent?

Four women will share their secrets to stirring their readers and engaging in friendly debate: Denise Tanton, community manager at, hashes it out with Pam Spaulding author of Pam's House Blend and Suzanne Fortin, the writer behind Big Blue Wave. Join us for a lively discussion, pick up a few tips, and share a few of your own!

Passions: Transforming Online Places into Art Spaces

We’ll discuss blogging both for and as art. Share strategies to make your blog or MySpace/Facebook page a crucial element of your online presence as an artist. Join us as moderator and photographer Karen Walrond explores examples of artists, such as painter Carol Gillott and performer Khadijah Ali-Coleman, using social media to impact how they develop and share their art, secure gigs, sell products and build audience.

Personal: ROYO - Little Fish in a Big Pond: Understanding, Accepting, and Loving Your Small Blog

Make your blog work for you, no matter how big or small it is. Size doesn't have to matter as long as you are getting what you want and need from your blog. Mayberry Mom, Celeste
Lindell/Average Jane
and moderator Nora Leibowitz will talk about how to identify what it is you really want and care about, and how you can be true to that and still grow, sanely, if you want that too. For new bloggers, bloggers who don't feel like they fit into any category or "vertical", or even for long-time bloggers who reached a plateau and aren't sure how to feel about it.

Professional: How to Run a Group Blog for Fun, Advocacy and/or Profit

There are benefits and complexities to running a group blog. Talk to women running group blogs and hear how they handle contracts, incentives, editorial calendars, selling and many other aspects of creating, building and maintaining a healthy group blog. Esra'a Al Shafei of moderates the discussion with Grace Chu from Grace the Spot, Nadia Jones of and Michelle Magoffin of

Geek Lab: Creating (or Massively Altering) a WordPress Theme (Int. to Adv.)

More and more of our community are using Wordpress. Ed Donahue and Shazia Mistry will focus on taking your blog design and layout to new heights, getting into the nuts and bolts of everything beyond basic HTML and CSS.


Creating a WordPress Theme, led by Shazia Mistry
Learn to create a magazine-style website with WordPress and Thematic. Thematic is a WordPress framework theme, with 13 widget-ready sidebars. In the session we will be dismantling an existing blog - taking a close look at the WordPress tags and templates that makes up a dynamic and highly functional website. Prerequisites: Previous experience modifying WordPress themes, working knowledge of html, css, php (as it applies to WordPress development).

Modifying a WordPress theme, led by Ed Donahue
Take a look under the hood of your WordPress theme to take your blog to new heights. Learn about the required elements of a WordPress theme and how to modify them to fit into your blog’s unique visual style. Prerequisites: Previous experience with or, some familiarity with CSS, HTML and PHP is a plus.


These are workshop-type sessions; if you're coming with a laptop, feel free to have a sandbox WordPress installation ready, and thematic downloaded and activated as your active theme. Come with your existing WordPress issues.

Writing Lab: Humor Writing

Humor writing doesn’t just flow out of fertile brains without a lot of care and craft. Great humor writers care about things as granular and detailed as punctuation and spelling. How do some of the writers who make you LOL for realz do it? Join Anna Lefler, Jessica Bern, Lizz Winstead and Awesomely Luvvie to talk about how to achieve the funny, the witty and the hilarious.

Job Lab: ROYO - Pitch Me

Maybe you want to work with big brands. Maybe you want to work with top PR agencies. Maybe you just want to talk with others about your blog without drawing a blank and searching the floor for the right response. You need to develop your elevator pitch, both written and oral. Your written pitch is for contacting those companies that you want to partner with you and your site. Your oral pitch is what you say when you’re asked that one question, time and time again: “So, what do you blog about?”


Bring your notebook, your laptop, your voice and your willingness to practice your pitch with Lucretia Pruitt and Jenn Fowler, who started out practicing pitching on each other, and realized they could help others get better at it too.

4:15pm - 5:00pm Afternoon Break
5:00pm - 6:00pm Closing Keynote: How to Use Your Voice, Your Platform and Your Power

Empowerment is a constant theme at and on BlogHer. All signs point to others recognizing our power – as a group and as a demographic. How are we leveraging that power as individuals? How should we be?

Now that we know marketers and advertisers seek the opinions of women (who make over 80% of consumer purchases) and their blogs, how can we control what we are being sold? Now that we know having a unique presence online has turned us into “personal brands,” how can we use it to our best professional advantage? Now that we’re each part of the large BlogHer community and many sub-communities, how can we harness and strategically focus that collective power? How and when and for what can and should we turn on the power spigot?

Need to Know PBS anchor Alison Stewart moderates a powerhouse panel: Marie Wilson, Founder and President of The White House Project (and creator of Take Our Daughters to Work Day!), author and activist Gloria Feldt from Heartfeldt Politics and P. Simran Sethi, Emmy Award-winning journalist, blogger and environmentalist.

6:00pm - 12:00am Progressive Parties

BlogHer is co-producing a progressive series of fun parties with different bloggers in the community. For details about all the festivities, how to RSVP and more, check out our Party Plan announcement!