Andrea Wolinetz, Partner and Group Director, manages MEC Global's social media division, Community Activation, a group dedicated to assisting MEC brands in multidirectional conversations between themselves and consumers. By focusing on the convergence of technology, infrastructure, consumer dialogue and content creation, CA has created successful interaction and engagement programs for many MEC clients including: Energizer, Schick, Macy’s, Colgate Palmolive, Xerox, Novartis, and IKEA.
Since joining MEC in 2007, Andrea worked on both the Sears and Macys accounts before moving over to Community Activation where she has transformed the way clients think about social media and has realized it as an integral part of their overall marketing strategies.
Andrea has taken a meandering path along her career before winding up in Media and at MEC. She has been a music industry insider, a medical school coordinator, a chef, a sixth grade teacher and a PA on television shows. Each of these experiences has given her a breadth of knowledge that continues to come handy on her day to day experiences at MEC.
In 2009, OMMA named Andrea a Rising Star for her ability to “break down the social and community space and translate those insights into platforms and programs that authentically integrate brands and products into the fabric of the social Web and help make a lasting impact on their business.” She has also contributed articles to social and tech blog, “The Silicon Angle.”
- -My media mix consists of just about everything; I currently have two computers and two Blackberrys on my desk, if that explains my excessive media consumption.
- -When I’m not at work, you can find me: eating, cooking, talking about eating or cooking, writing about eating or cooking, or going into the gym to work off all of the eating and cooking.
- -What you won’t see on my social network profile is not a whole lot as I generally update those approximately 4 times a day.
- -You’d never guess that I know the lyrics to almost every pop song written since 1973 but cannot sing a note.