BlogHer Business '10 Speakers


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Andrea Wolinetz

Andrea Wolinetz, Partner and Group Director, manages MEC Global's social media division, Community Activation, a group dedicated to assisting MEC brands in multidirectional conversations between themselves and consumers. By focusing on the convergence of technology, infrastructure, consumer dialogue and content creation, CA has created successful interaction and engagement programs for many MEC clients including: Energizer, Schick, Macy’s, Colgate Palmolive, Xerox, Novartis, and IKEA.

Since joining MEC in 2007, Andrea worked on both the Sears and Macys accounts before moving over to Community Activation where she has transformed the way clients think about social media and has realized it as an integral part of their overall marketing strategies.

Andrea has taken a meandering path along her career before winding up in Media and at MEC. She has been a music industry insider, a medical school coordinator, a chef, a sixth grade teacher and a PA on television shows. Each of these experiences has given her a breadth of knowledge that continues to come handy on her day to day experiences at MEC.

In 2009, OMMA named Andrea a Rising Star for her ability to “break down the social and community space and translate those insights into platforms and programs that authentically integrate brands and products into the fabric of the social Web and help make a lasting impact on their business.” She has also contributed articles to social and tech blog, “The Silicon Angle.”

Fact File

  • -My media mix consists of just about everything; I currently have two computers and two Blackberrys on my desk, if that explains my excessive media consumption.
  • -When I’m not at work, you can find me: eating, cooking, talking about eating or cooking, writing about eating or cooking, or going into the gym to work off all of the eating and cooking.
  • -What you won’t see on my social network profile is not a whole lot as I generally update those approximately 4 times a day.
  • -You’d never guess that I know the lyrics to almost every pop song written since 1973 but cannot sing a note.
Andy Markowitz
Speaking Events:

Andy will lead a Global Digital Strategy Group across GE with a focus on driving stakeholder connection and conversion. That includes instituting first-class digital capabilities in areas including search, content social media, and customer engagement, as well as training and development to help businesses gain marketplace understanding.

Prior to GE, Andy worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all Digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, standards & training. In this role, he led efforts to create scalable best practices by providing thought leadership in the management and development of a wide range of on-line marketing principles, a pipeline of emerging media opportunities, and leading the digital medium towards accountability for Kraft brands.

Andy joined Kraft Foods in 2000 as the e-Commerce marketing lead for both the Desserts and Post Cereals businesses. Prior to joining Kraft, he worked at, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris, and Lintas.

He is a frequent industry speaker and was recently named as one of the IMedia 25: Internet Marketing Leaders and Innovators.

Andy graduated from Indiana University and currently lives in Briarcliff Manor, NY with his wife and two children.

Beth LaPierre

Beth LaPierre is the first Chief Listening Officer at Eastman Kodak, the world's foremost imaging innovator. As Chief Listener, Beth is responsible for the strategy and development of Kodak's Social Intelligence efforts for both B2C and B2B businesses. Beth uses the power of the Web to drive customer satisfaction, identify influencers and customer segments, inform product innovation, mine and analyze consumer sentiment, and to measure social media marketing efforts.  

A true innovator, Beth has been active in social and convergence media since the late 90s. Her rare combination of left and right brain thinking paired with a true commitment to customers has allowed her to translate insight into action and to transform business objectives into social strategy.

Beth is a sought-after speaker and presenter focusing mostly on Mobile Marketing and Social Media Strategy and, prior to joining Kodak, was Founding Editor at

When she's not working, Beth can be found in her art studio, on her snowboard or behind a good book.

Bonin Bough

Since joining PepsiCo in 2008 from his post as EVP of Weber Shandwick's social media practice Screengrab, B. Bonin Bough has been tasked with getting PepsiCo on the social media map and into the hearts and minds of online brand influencers.

For many years, the industry has looked to PepsiCo as a leader and trendsetter. However, the days of Michael Jackson, Ray Charles, and Tina Turner ads lighting up TV are over. To break through, a brand needs to move from just delivery impressions to building connections with online influencers -- and this is something few CPG companies have been able to do.

But as PepsiCo’s global director of digital and social media, Bough has helped the PepsiCo brand parlay itself as a traditional advertising icon into the realm of digital social brand interaction.

Tapping into his proven track record of online community building, social media, social video, and digital marketing, Bough has been instrumental in integrating social media and the "online conversation" into PepsiCo's overall brand vision, engaging online consumers, and tracking behavior and trends that the brand can leverage successfully.
Bough is credited with bringing PepsiCo to SXSW and recently helping launch the "Dear Mr. President" viral campaign, and the launch of female-targeted online community The Juice, to name a few of his accomplishments during his time with Pepsi.

Many of Bough's achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts and SXSW -- Viewers Choice for

In a past life, Bough was a professor at NYU's Center for Publishing Graduate Studies from 2000 to 2005.

Carol Hymowitz

Carol Hymowitz is known throughout the business community in the U.S. and internationally for her writing, editing and speaking about leadership and management issues.

Most recently she has been Editorial Director of Forbes Woman, where she launched the quarterly magazine Forbes Woman and, a site for executive and professional women. Before joining Forbes Woman in 2008, she was a senior editor and columnist at The Wall Street Journal. She led management coverage at the Journal, which included supervising special writers in several U.S. and overseas bureaus. Her award winning In the Lead column explored the biggest challenges facing executives across industries.

She began her journalism career as a staff reporter for the Wall Street Journal in Pittsburgh, covering energy, manufacturing and the retail industry. She was named Pittsburgh bureau chief in 1990, overseeing coverage of more than 300 companies including P&G, Corning, Federated Department Stores, The Limited, USX, Alcoa, Kodak, Goodyear and Mellon Bank. She returned to New York in 1999 as senior editor of management and workplace issues and to launch her In the Lead column. She also launched and edited the Journal’s “Women to Watch” coverage and convened annual “Women to Watch” conferences, featuring senior executives.

She is a frequent speaker, panelist and moderator at conferences and has appeared as a commentator on CNBC, Fox and other media. She is co-author of A History of Women in America, published by Bantam. In 2008, she won a Clarion award for her In the Lead column from the Association for Women in Communications. In 2007, she won a Front Page award from the Newswoman’s Club of New York for her story on how most CEOs attended state universities rather than Ivy League colleges.
She has a BA from Brandeis University and an MS from Columbia’s School of Journalism.

Chris Victor

Christopher Victor has been in the digital media space for 11 years and is currently a Director, Senior Partner in the Digital Exchange group at Mindshare. For the last three and a half years, he has been working to develop the overall digital strategy and craft media solutions for various brand initiatives, direct response programs and CRM efforts for Sprint. He is also a senior advisor to the Mindshare MMotion agency community board.

Prior to Mindshare, Chris spent several years on the Merck pharmaceutical business at DraftFCB developing niche digital media strategies and plans focused on marketing to medical practitioners and related fields. A graduate of York College of Pennsylvania, he started his career in the digital industry spending over four years at OgilvyOne holding roles in digital planning on various IBM lines of business, as well in digital research working on multiple client accounts such as Ameritrade, Lufthansa and ONDCP.

In between agency roles, Chris briefly switched sides of the industry to better understand the publisher side of media. As a Sales Planning Manager at he helped to develop media solutions for various agency accounts.

Daina Middleton

A pioneer in the digital marketing space and marketing professional with more than 20 years in the industry, Daina Middleton is the CEO of Performics, the performance marketing division of Publicis Groupe. As one of the largest and oldest search and performance media agencies, Performics delivers performance marketing solutions and solid results for a list of blue chip clients through smart innovation and solving complex challenges.

Daina believes marketing and consumerism are undergoing a transformational change. She is known for thought leadership in the social marketing space – creating a new marketing lexicon including “participant marketing” – and has developed several ground-breaking market intelligence tools where brands can utilize social listening to effectively compete in the world of conversational marketing. Participant marketing shifts the philosophy about how brands and people connect, creating new roles and equal status. Through her many years of client experience, she is also driven to redefine marketing to focus on performance, where agencies are compensated for the results they deliver for brands. Daina rallies her team to provide strategic insight and leadership with an intense concentration on client success, and willingness to put skin in the game to prove it.

Prior to joining Performics, Daina served for two years at Moxie Interactive, another Publicis Groupe agency, as senior vice president of Sunao, a division comprised of four departments: participant insight, emerging trends, analytics and market innovation.

Daina spent 16 years working at Hewlett-Packard in key marketing communications positions across most of the core segments in the company’s printer businesses. She worked on a number of digital projects for HP in the early 1990’s, including the first cross-IPG printer chooser tool for HP and was involved early in exploring the marketing impact of the then unknown phenomenon called the “Internet.” At the time of her departure she was the director of advertising for HP’s $28 billion global Imaging and Printing Group, managing both digital and traditional mediums through integration and establishing global standards for traditional and digital activities, including SEO, SEM, social marketing, web site development, and cross-media effectiveness and measurement.

Daina currently sits on the Board for the Digital Place-based Advertising Association (DPAA) and was a former Standards Board member for the Social Media Advertising Consortium (SMAC). She is a regular industry speaker with appearances at Conversational Marketing Summit, ad:tech, WOMMA, and VideoNuze, to name a few.

Daina has a Bachelor of Science in technical journalism, and a minor in fisheries and wildlife sciences, from the College of Liberal Arts at Oregon State University. She lives on a horse ranch outside of Boise, Idaho where she raises Andalusian and Lusitano horses.

Dawn Winchester
Speaking Events:

Dawn Winchester joined R/GA in 1999 to create R/GA’s first client management and marketing communications service offerings. She is a key member of the executive management team and contributes to the development of R/GA’s service offerings, market positioning, new business, and operations. As the EVP, chief marketing services officer, she heads the rapidly growing account management team that oversees client relationships internationally.

A marketer with over 19 years of experience, she specializes in developing integrated, digitally centered communications programs that deliver accountable brand and business results.

Prior to joining R/GA, she was a vice president at Ammirati Puris Lintas Digital, where she managed the Ameritech and UPS accounts. She supervised a wide variety of projects that included site and technology development as well as online advertising and promotional programs.

Before APL Digital, Dawn founded and directed BK&S Interactive, the marketing division of New York ad agency BK&S. There, she developed interactive strategies and oversaw the creation of sites, CD-ROMs, and kiosks for clients such as New York University and Lands’ End. For Lands’ End, Dawn was also involved with early interactive television tests.

Debbie Wogan
Speaking Events:

As BlogHer’s Senior Vice President of Advertising Sales, Debbie Wogan develops strategic partnerships and advertising programs with Fortune 500 brands. She is responsible for developing highly-customized marketing campaigns and advertising that help brands establish ongoing relationships within BlogHer's diverse and influential community of social media-savvy women.

Prior to joining BlogHer, Debbie spent 10-years at NBC Universal’s iVillage in various sales and sales leadership positions. In her most recent role, she was Vice President of National Sales and was responsible for leading the development of integrated advertising and sponsorship campaigns.

Diane Hessan

Diane Hessan is President and CEO of Communispace, one of the fastest growing social networking companies in the country, “with a Blue Chip client list that would make a Madison Avenue giant jealous," according to Advertising Age. A pioneer in creating online communities to help marketers generate consumer insights, Diane helped found Communispace in 1999 and hasn’t looked back.

Today, Diane leads Communispace’s employees in building and managing the more than 350 private online customer communities the company has created for a marquee list of global corporations. Communispace’s revenues have tripled over the last four years, and the company enjoys a 90+ percent client retention rate. It also has received a wide range of awards for product innovation, social media leadership, and corporate culture.

Diane has spent her 30-year career helping companies become customer-focused—both as a business executive, and as co-author of the bestselling book Customer-Centered Growth: Five Strategies for Building Competitive Advantage. She has received many awards and citations for her leadership, including Ernst & Young’s Entrepreneur of the Year (National Finalist), and the Greater Boston Chamber of Commerce Entrepreneur of the Year.

Diane is currently on the boards of The Advertising Research Foundation, The Business Innovation Factory, the Progressive Business Leaders Network, the Mass Technology Leadership Council, Horizons for Homeless Children, The Boston Philharmonic, Stand for Children, and the Tufts Alumni Council.

A graduate of Tufts University, Diane received an MBA from Harvard Business School. She is the mother of two college-age daughters and co-founder of The Sound Bytes, an a cappella group that writes lyrics about business and performs at major conferences.

Dina Fierro

With nine+ years of experience in traditional public relations, marketing and copywriting for fashion, beauty and lifestyle brands and an embarrassing addiction to Facebook and Twitter, Dina's transition into social media was a seamless one.

At Attention, Dina oversees the digital strategy - including digital engagement, events 2.0, social identity and measurement - for two dozen leading fashion & beauty brands, including Aveda, MAC Cosmetics, Clinique, Origins, Bobbi Brown, Rachel Roy, Nine West, Hudson Jeans and David Yurman.

Dina holds a Bachelor’s degree in Fashion Buying from the Fashion Institute of Technology. In addition to her experience building brands, she is a highly respected blogger in her own right. Read her musings on fashion, beauty and style at

Ekaterina Walter

Ekaterina Walter is a marketer, thinker, speaker, and connector. As a Social Media Strategist for Intel, Ekaterina works at the intersection of high tech and integrated marketing—driving campaigns and helping colleagues to leverage new media in support of business goals. She believes that building relationships with customers should be at the core of any business and that social media provides a perfect opportunity to do so. Ekaterina is on the Board of Directors for Internet Strategy Forum. You can find her on Twitter @ekaterinawalter. She blogs at

Gayle Weiswasser

Gayle is the Vice President of Social Media Communications at Discovery Communications, where she oversees social media strategy for Discovery and its networks and corporate initiatives. This includes Facebook and Twitter strategy and implementation, as well as social media outreach, partnerships with location-based services, and social media monitoring. Prior to Discovery, she worked at a crisis communications firm, where she helped corporate clients develop and implement non-traditional communications plans around products, issues and crisis response. In a former life, she was an intellectual property attorney.

Gina Garrubbo
EVP of BlogHer

Gina Garrubbo draws from her more than 20 years of experience in media leadership and sales innovation to help further BlogHer’s development as one of the top community and media networks for women who blog. Garrubo works closely with co-founder and President of Strategic Alliances Jory Des Jardins to build momentum in the advertising community and set the standard for how brands and bloggers work together.

Garrubbo has worked with companies such as Discovery Communications and Oxygen Media, managing advertising sales divisions and helping launch new brands such as The Learning Channel. Most recently Garrubbo was one of the founders and CEO of Terralina, a unique line of natural, luxury skincare, where she continues to remain on the Board of Directors. She was also one of the builders of, was an early board member of the Internet Advertising Bureau and pioneered new ways in which marketers could communicate with consumers on the Internet.

Grace Jones

She doesn’t Twitter and she barely blogs, but Grace Jones has carved out a constructive place for herself on the message boards at BurdaStyle, LionBrand, Ravelry and Flickr. A Master of Creative Apparel Design (at least that’s what her degree says), she perpetually seeks new inspiration for her growing collection of personally rendered garments. In between knitting and sewing, Grace works as a Technical Designer in NYC. She pins down her creative musings on restlessgrace.

Ilana Rabinowitz

Ilana Rabinowitz has been developing branded media for Lion Brand since the launch of a catalog and website in 1996. Since then she has added social media including a blog, podcast, YouTube channel, Facebook and Twitter. The efforts of a talented marketing team have grown the company’s audience to number in the millions.

Jane Collins

Jane Collins is currently the Director of Market Research for BlogHer. As part of her responsibilities, she designs, fields and interprets online survey studies for internal BlogHer efforts as well as to support client needs. In addition, Jane contributes monthly posts to a Research center on

Jane has spent many years in media and marketing research, heading up teams at organizations such as ABC, Fox television, Nielsen Media Research and MySpace. She also partners with a former colleague to write a blog about entertainment and media called The Flaming Nose.

Jonathan Kopp

Jonathan Kopp, Partner & Global Director of Ketchum Digital, is the lead digital communications strategist for Ketchum worldwide. He launched and runs the Ketchum Global Digital Network and oversees all aspects of digital and social media strategy, counsel and program development; interactive design and development; graphical design and content; and rich media products and services.

Before Ketchum, Jonathan was a partner at SS+K, an integrated communications agency providing strategic counsel and integrated campaigns involving public relations, public affairs, issue advocacy, crisis management, marketing and advertising across all traditional and digital media. He joined SS+K in 1995.

In 2007-2008, while a partner at SS+K, Jonathan was a member of the Obama for America National Media Team, focused on online and offline communications to engage younger voters. His other clients have included the Lance Armstrong Foundation, the Bill & Melinda Gates Foundation, the ONE Campaign, DATA, Pfizer, CVS/pharmacy, Goldman Sachs, the Pew Charitable Trusts, Anheuser-Busch, Polo Ralph Lauren, Time Warner Cable, the Environmental Defense Fund, Comcast, Warner Home Video, Liz Claiborne, the Rockefeller Foundation, Human Rights First, and the National Cable & Telecom Association.

Prior to SS+K, Jonathan practiced telecommunications law and policy in the Washington, DC office of Willkie Farr & Gallagher. Before that, he served as Law Clerk to the Counsel to the President in the Clinton Administration, where he focused mainly on Ethics in Government, US Senate approval of Presidential appointees and aspects of international law for the Legal Counsel to the National Security Advisor. Jonathan was part of the Executive Orders working group on the 1992-1993 Presidential Transition Team. In 1991-1992, he was a member of the national "War Room" opposition research and rapid response team of the Clinton/Gore '92 campaign.

Jonathan is a member of the Advisory Board to aids2031 and the Emory Alumni Board Marketing Committee. He holds a BA, with Honors, in International Studies from Emory University and a JD, with Honors, from the George Washington University Law School. Jonathan lives in Brooklyn with his wife and two daughters. He can be connected with and followed on all major social media and location-based platforms.

Kelley Skoloda
Partner, Ketchum

Kelley Murray Skoloda, MBA
Partner/Director, Global Brand Marketing Practice, Ketchum
Author, Too Busy to Shop: Marketing to Multi-Minding Women

Kelley Skoloda is partner/director of Ketchum's Global Brand Marketing Practice, a published author and a mom. Her business book, Too Busy to Shop: Marketing to Multi-Minding Women, (Praeger, March/2009) has made her a sought-after speaker on the topics of marketing to women and moms. Kelley’s most recent work, global research, dubbed The Breadwinner PheMOMenon, was created in conjunction with BlogHer and has received national coverage in Fortune, Huffington Post and Yahoo Parenting and many others.

In her career with Ketchum, she has counseled and run large-scale, integrated communications teams and programs targeted to consumer audiences for dozens of companies and brands including Aetna, ConAgra Foods, Clorox, Hershey’s, Kellogg’s, Kimberly-Clark, Mattel, Rite Aid Corporation, Toms and Whirlpool. Kelley has also served as a member of the agency’s Cannes Gold Lions delegation team and director of the agency’s new business network.

Kelley likes to be active in the community. At Seton Hill University, she has served on the Board of Trustees and the University Relations and Development Committee. She was appointed to the School Advisory Council for Queen of Angels Catholic School and has served as the chair of the Marketing & Enrollment Committee. She is a certified Communication Merit Badge counselor for the Boy Scouts of America.

Kelley, her husband, David, and their two kids, Jake and Ellie, live near Pittsburgh with their three cats, Lily, Pearly and Carmella. They like to golf, travel, renovate and cook.

According to her family, Kelley’s top three areas of expertise include being “like Sherlock Holmes,” “a good cooker,” and “a good mom.”

Kristin Suppelsa

Kristin is Vice President and Manager, Communications at Liberty Mutual and manages brand advertising and The Responsibility Project. In her tenure, the responsibility campaign has grown to include an integrated campaign featuring Liberty Mutual’s auto and home insurance products, a social media approach with at its core and active Facebook and Twitter components, as well as partnerships with Oprah and NBC.

Kristin joined Liberty in 2007 from advertising agency Arnold Worldwide where she was Vice President, Management Supervisor on the Talbots, Pearle Vision and Fidelity Investments accounts. Kristin has spent the bulk of her 15-year advertising career with financial services businesses on brands like BankBoston, Fleet, and Fidelity Investments. Kristin’s agency work involved her in several acclaimed and award-winning campaigns including Fidelity’s partnership with Sir Paul McCartney.

A graduate of Boston College, Kristin has a true love of great shoes, big celebrities and long books. She lives in Milton with her husband and two young sons and hopes to one day soon remember what it is like to sleep through the night.

Lesley Pinckney
VP, Walton Isaacson

Lesley Pinckney is the vice president of Interactive at Walton Isaacson (WI). Lesley is responsible for managing strategic interactive partnerships and multi-platform development, making her a key asset to the integration of marketing and advertising for WI and their clients. She is based in WI’s Chicago office, but works across all offices.
Prior to joining Walton Isaacson, Pinckney served as the VP of Curation Services for Talk3, a semantic technology start-up in the northern suburbs of Chicago. While there, she helped incubate interactive shopper marketing solutions for the grocery vertical.

Before moving from New York to Chicago, Lesley served four years as the general manager of, a joint venture of Warner Bros. Television and Time Inc.’s Essence Communications Inc. During her time at Essence, Pinckney led the design and development of the brand’s interactive platforms, including Web and mobile sites and mobile and tablet apps.  She also led the interactive sales team and developed integrated campaigns for all Essence advertisers. In addition, she managed the creation and distribution of original programming produced by ESSENCE Studios.
Having previously held the positions of vice president at MTV Networks’ TEMPO and vice president of Talent Development & Casting at Spike TV, Pinckney comes from a prestigious experiential and production background. While at Spike TV, Pinckney handled all aspects of talent relations, negotiated contracts, and managed schedules and logistics for several major television award shows, including “GQ Men of the Year Awards,” “Video Game Awards,” and “AutoRox,” as well as live event coverage at the Super Bowl.

Prior to joining MTV Networks, Lesley worked at a number of interactive agencies, leading the development of several Fortune 500 websites and interactive projects.
Lesley Pinckney minored in philosophy and received a bachelor’s degree in religion from Hunter College in New York City.


Photo credit: Colin Williams

Leslie Dance

Leslie Dance joined Kodak in 2008 as Director and Vice President of Brand Marketing and Communications. In this role, she is focused on building Kodak’s global brand awareness as well as directing marketing communications efforts for Kodak’s range of consumer and commercial businesses. She coordinates the efforts of an internal team, as well as a global network of agencies that support Kodak’s initiatives.

Leslie’s experience in marketing and communications spans a range of industries – from theater to luxury resorts, to fashion to technology.

In May 2006, she was profiled as one of the “Women to Watch” in Advertising Age. The article said Leslie – who was then Corporate Vice President of Global Marketing & Communications for Motorola’s $37 billion Mobile Devices Business – “helped take (Motorola) from the brick-like mobile phone to some of the sexiest looking devices in the marketplace.” The article further praised the Razr and other sleek products that Leslie helped launch, saying they “cast a golden halo over the entire Motorola brand.”

Liza Barry-Kessler

I am a lawyer working with companies and organizations to protect their data, their people, and their reputations.

In partnership with key stakeholders in your company, I develop corporate policies and train employees so that everyone understands the groundrules for using social media. I also work with all levels of corporate staff to evaluate data security and privacy policies and practices, reduce the risk of data breach, and limit the impact of state data breach notification requirements when there is exposure.

I have 15 years experience as a privacy professional, advising clients on data security issues, best practices for management of personally identifiable information, FTC advertising requirements, compliance with law enforcement information requests, civil electronic discovery, state data breach notification requirements, and federal public policy advocacy.

I’m the co-author of 2 books, Privacy in the 21st Century: Issues for Public, School, and Academic Libraries and the Global Internet Policy Initiative’s Advocacy Training Manual, and a contributor to the book Mothering and Blogging. I graduated from the University of Wisconsin School of Law and Smith College; I also studied at Reed College. While in law school, I studied abroad at the University of the Witwatersrand in Johannesburg, South Africa, where I studied constitutional law. In addition to practicing law, I am pursuing a Ph.D. in Information Policy at the University of Wisconsin - Milwaukee.

Lynne d Johnson

Lynne d Johnson is the SVP, Social Media for the Advertising Research Foundation, where she is responsible for content, brand and social media development and strategy, as well as developing consumer insights, market research, and true metrics for the industry at large via the ARF Social Media Council. As a consultant, Lynne works with Web and media properties on content, brand, and social media development and strategy. She’s also a sought after speaker, and has presented keynotes and moderated panels around the world about the future of media, web 2.0, women in tech, African-Americans in tech, hip-hop and tech, and the intersection of music and technology.

A widely published author and blogger, Lynne wrote the foreward for Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, by Shel Holtz and John C. Havens (Wiley, 2008), was the technical editor for Google Voice For Dummies, by Bud E. Smith and Chris Dannen (For Dummies, 2009), and was a technical editorial contributor to the second edition of The Social Media Bible: Tactics, Tools, and Strategies for Business Success by Lon Safko and David K. Brake (Wiley, TBD). Since 2001 Lynne has published Lynne d Johnson || Diary (Music, Media, My Life), the winner of the 2006 Black Weblog Awards Black Blogger Achievement Award. She also currently blogs social media insights for Jack Myers MediaBizBloggers.

Prior to the ARF, Lynne was Senior Editor & Community Director for where she oversaw both content and community functionality, wrote the Digital Media Diva blog covering technology, media & marketing, social media, and gadgets, and also built the foundation for the magazine’s expert bloggers’ network. Prior to Fast Company, Lynne served as General Manager, New Media for VIBE and SPIN magazines, where she and her team launched the first ever magazines for mobile devices.

Lynne is an advisor for , Interactive One, and Girls In Tech NYC . She is also a co-founder of the The New York Android Software Developers Meetup. Lynne holds a BA in Journalism, an advanced certificate in multicultural studies, and an MBA in Media Management.

Maria Niles
Director of Client Services at BlogHer

Maria Niles is BlogHer's Client Services Director. Her business experience includes branding and marketing strategy, social media strategies, consumer market research and new product development. Prior to joining BlogHer, Maria founded ConsumerPop Marketing Consulting and she held brand management positions at consumer goods and services companies such as Netflix, Campbell’s Soup and Kraft Foods. Maria’s experience in the social media space has led to speaking engagements in a variety of settings from the MIT Media Lab to conferences covering social media use for business and how digital media is transforming business.

After establishing ConsumerPop Marketing Consulting in 2005, Maria assisted a variety of companies with their social media and marketing efforts. Clients included LiveWorld, JWT Digital and Kleenex® brand tissues, JFK University, a global cosmetics company, a leading CPG healthcare brand, retailers, advertising and PR agencies. Projects included development of marketing strategy and plans, mission statements, brand essence and identity, corporate blogs and blogging strategies, blogger outreach strategies, ad network development, video blog strategy and production, social media monitoring programs and online community development and management.

Maria holds an MBA from the Ross School of Business at The University of Michigan, a Master's degree from the University of Chicago and BA from UCLA.

Marisa Thalberg

Marisa Thalberg has had a uniquely diverse and accomplished career spanning almost every facet of interactive and traditional marketing, advertising and communications, combining entrepreneurial thinking with blue-chip business discipline. Marisa’s experience is threaded with an expertise in communicating with women.

As the Vice President of Global Digital Marketing for The Estée Lauder Companies, Inc., Marisa has pioneered a unique cross-portfolio marketing function in the company, in which she is charged with strategizing and upgrading digital and social marketing programs across the company’s collection of 28 prestige beauty brands, to drive e-commerce sales and help the brands create more modern consumer engagements.

In addition to providing company-wide education on digital and social marketing and trends, Marisa lends her expertise externally as a member of the advisory board of Luxury Interactive and as a member of the Forrester Interactive Marketing Council. She has been a speaker on interactive marketing at prominent conferences including The CMO Summit, Luxury Interactive, WOMMA Supergenius, and the WWD Media+Style Summit and Technology Summits.

Leading up to this position, Marisa’s background spanned both the client and agency worlds. As Vice President of Global Advertising and Brand Strategy at Unilever Cosmetics International, she was responsible for a portfolio of the world’s top designers: Calvin Klein, Vera Wang, Nautica, BCBG, Valentino, Lagerfeld, Cerruti and Chloe. Notably there, in 1999 she originated the company’s interactive marketing unit, which pioneered award-winning digital initiatives for the category. Other highlights include a tenures as Senior Vice President of Marketing for the home furnishings company Sure Fit, Vice President of Advertising for Revlon, and brand account management on the agency side for a number of world-famous brands and companies, including P&G Haircare, Marshalls, Johnson & Johnson, Clairol and Victoria’s Secret stores.

Concurrent to her advertising and marketing career, in 2002 Marisa became the founder and president of the organization + website Executive Moms (, which has become a leading social network and content provider to this important demographic. Executive Moms, which she continues to lead today, has garnered corporate support from companies like Scholastic, A&E Televsion Networks, Reuters, Viacom and Toys ‘R Us, and has turned Marisa into a frequent commentator on the subject of working mothers and busy women in general. In this capacity, she has appeared on NBC, CBS, FOX, The Wall Street Journal, New York Times, Chicago Tribune, Redbook, and in numerous other TV and print media nationwide.

For her efforts, Marisa has been recognized by Advertising Age as a “Power Player” and by Project Legacy as a Pearl Honoree/Outstanding Women in Business.

She is a featured essayist in the anthology, “This Day: Diaries from American Women.” (Beyond Words Publishing, 2003) and was selected by UNICEF as their iconic representative of United States working mothers for their State of the World’s Children report. Marisa is a Phi Beta Kappa, Magna Cum Laude graduate of Brown University. She lives in New York City with her forbearing husband David and their generally perfect daughters Hannah and Avery.

Nichole Goodyear

As CEO and President of Brickfish®, Nichole oversees all facets of the company. Nichole has a proven executive management record, with years of experience successfully building technology companies. Under her leadership, Brickfish has received the prestigious Red Herring Award as one of the Top 100 Global technology companies in the world, and an OMMA Award for Best Viral Campaign.

Nichole is a serial entrepreneur, having helped build many emerging technology startup companies ranging from educational technology, point of sale, multi-media tools, Internet technology and viral social media platforms. A company co-founder, Brickfish represents Nichole's seventh career startup. Since its inception four years ago, Nichole has successfully taken Brickfish from an emerging social media company to an award winning Social Media SolutionTM.

As a member of the IAB’s Social Media Committee, Nichole was the Chair for the industry’s first ever Social Media Buyer’s Guide. Nichole also sits on the Board for the Social Media Advertising Consortium (SMAC). Nichole has spoken at Chris Brogan’s Inbound Marketing Summit, OMMA Global, IAB Social Media Marketplace, OMMA Social, Advertising Week, CES, Digital Hollywood, the Illinois Research Institute, Stanford University, and many others.

Nichole holds a Bachelor of Science in Business Administration and Computer Information Systems with a minor in Economics from the University of Montana.

Paull Young

Paull Young is the Director of Digital at NYC based non-profit charity: water. Prior to charity: water Paull was a Senior Account Director at Converseon, and speaks at BlogHer Business on their behalf in his role as a 'Converseon Fellow'.

Paull is responsible for all digital efforts for charity: water as they pursue their mission of providing clean and safe drinking water to the 1 billion people currently without it. At Converseon Paull led award winning campaigns and organizational wide social media strategy for a variety of Fortune 100 brands. Paull has been blogging for 5 years, currently at, and you can follow him @paullyoung. Paull has been attending BlogHer events since 2007.

Phyllis Joseph

Phyllis joined Unilever ten years ago and her role within the media team has evolved in concert with the dynamic media landscape.

As partner to brand marketers, agency teams, and media companies, she plays an integral role in helping local and global brands craft their stories in relevant and engaging ways, and disseminate them across channels.

As media team lead on Unilever’s Foods brands she’s a driver of multi-brand initiatives which leverage brands’ common insights across a range of digital and social platforms.

Currently, Phyllis also co-leads a cross-functional internal team driving best practice and innovation in Social Media and featuring initiatives ranging from education/hands-on learning to portfolio-wide activities.

Phyllis is a member of the ANA’s Digital and Multicultural Marketing Committees and has played an important role in helping drive Unilever’s multicultural efforts. Prior to joining Unilever, she worked across a broad range of categories on the ad agency side. She has won numerous industry and internal awards, including MediaWeek’s Plan of the Year; an Effie; and Unilever’s Communication Channel Planning and Integrated Marketing recognition.

You can follow Phyllis as pj17 at Blogher or at\PJ17

Sara Devine

Sara Devine is currently the associate director of social media at MindShare Worldwide, for Sprint. She is shaping Sprint’s social media strategy and programs.

Previously she served as senior manager of interactive and social marketing for Sprint Nextel and was responsible for managing the company’s digital media plans and programs, as well as developing the corporate strategy for the emerging social media market. In her first stint with Sprint Nextel, Sara oversaw the media side of the launch of the newly merged company in 2005, as well as helped expand the role of online media at the telecom from being mainly direct response to including branding and marketing to current customers.

Previously, Sara has served as director of interactive marketing at Revolution Health, and held positions with Nextel, WeatherBug, and MHI Communications working on direct response and interactive programs. She began her marketing career with the USO of Metropolitan Washington serving as the events and public relations coordinator.

Sara is a native of the Washington DC area, and attended the University of Massachusetts, Amherst where she graduated Cum Laude with a degree in history and political science. Immediately after graduating she taught high school in the Montgomery County, MD public schools. She is married to a DC firefighter and has two beautiful children. In addition to spending her time with her family, she enjoys playing and watching soccer, as well as celebrity gossip. She has been known to finish Sudoku puzzles in less than ten minutes.

Stacey Ferguson
Chief Curator, Blogalicious

Featured in Southern Living, The Washington Post, Black Enterprise, NPR, The Tom Joyner Morning Show, Mashable, The Root, and so many more, Stacey is a sought-after media personality, digital brand strategist, content creator, public speaker, freelance writer, advisory board member, and Chief Curator of the Be Blogalicious community and conferences celebrating diversity among women in social media. As Founder of Justice Fergie Lifestyle Media, she combines media, publishing, consulting & events to inspire women to live richly with strategies for life design and turning personal passions into viable brands. She is also a technology and advertising attorney by trade and regularly consults with entrepreneurs, startups and established brands on digital and brand strategy. Stacey is a wife, and mother of 3 and lives in the DC Metro Area.

Stephanie Agresta
EVP, Managing Director of Social Media for Weber Shandwick
Speaking Events:
Stephanie Agresta
EVP, Managing Director of Social Media for Weber Shandwick
Speaking Events:

A pacesetter in digital media for nearly 15 years, Stephanie Agresta is EVP, Managing Director of Social Media for the global public relations firm Weber Shandwick. In this role, Stephanie leads global initiatives in online community management, the emerging area of Influencer Relationship Management (IRM), and growth of the digital management team and thought leadership platforms. Stephanie also provides strategic counsel in social media for key accounts.

In the course of her career, Stephanie has been instrumental to developing digital media initiatives for major brands such as Unilever, Microsoft, Samsung, PepsiCo, Hewlett Packard and P&G.

Prior to joining Weber Shandwick, Stephanie served as EVP, Digital Strategy and Social Media for Porter Novelli. Her accomplishments in this role included leading the effort to become Digital AOR for Bel Brands and Blog World Expo. She also forged partnerships with Internet Week and Social Media Week, for which she serves on the Global Advisory Board.

In 2004 Stephanie founded Stephanie Agresta Consulting, a digital media and marketing firm that specialized in leveraging relationships with noted digital thought leaders and emerging technology companies. In 2008 she launched “Bloggers Lounge,” a networking hub for digital influencers at the SXSW Music Conference and Festival. She also partnered with Brian Solis, author and Principal Analyst at The Altimeter Group, to found the social media event brand The TechSet.

Stephanie began her career with, one of the first sites to build an online community. She went on to hold prominent sales, marketing and business development roles with Internet powerhouses such as Barnes & Noble, and SpaFinder.

A popular speaker at industry events, Stephanie has presented at SXSW, Web2Expo, Blog World, BlogHer, PR News and Mashable conferences. She serves on the Board of Directors of the Social Media Advertising Consortium (SMAC) alongside executives from Ford, IBM, Kraft and PepsiCo. 

Stephanie was named to PR Week’s “40 Under 40” for 2010. Her first book, Perspectives on Social Media Marketing, co-authored with B. Bonin Bough, was released in October 2010. She holds a BA from Luther College in Decorah, Iowa and a Master’s degree from the University of Minnesota.

Terri Holley

Terri Holley is the CEO and principal of Creative Blog Solutions, an interactive and social marketing firm that works with businesses that understand the value of leveraging emerging technology to build deeper relationships with prospects, customers and constituents.   Believing that social media marketing should deliver a strong return on investment, Terri helps clients strategically leverage the social web to build brand authority, generate high quality leads and increase market share. 

A thought leader and expert in her field, Terri is a contributor to Women Grow Business, recently recognized by Forbes magazine as one the best marketing and social media blogs written by women.  She is also the host of the Social Media Voices Project, a podcast that spotlights the strategies and leadership techniques of nationally recognized authors, speakers, social media strategists, and interactive marketers.  A well sought out speaker and trainer, Terri frequently speaks to professionals about social media and current trends in interactive marketing. 

A professional blogger, WordPress enthusiast, and proficient user of several social technologies, Terri’s greatest joy is showing people from the bricks-and-mortar world the limitless possibilities of the digital environment.

In her spare time Terri enjoys biking, gardening, reading and spending time with family and friends.  She lives in the Washington, DC metropolitan area with her husband and beautiful daughter.