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Elder Fashion – An Oxymoron

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I am 5 feet 2 and for decades I weighed 110-115 pounds. My body (as opposed to me) has always wanted to weigh more and for forty years following puberty, I counted every forkful that went into my mouth to maintain my svelte figure.

Inevitably, the number on the bathroom scale would creep up (I like to cook and I’m good at it). The panic point was 125 at which time I redoubled my exercise efforts, filled the refrigerator with gallons of V8 juice and pared off the excess. It’s not fun to lose weight. I know; I’ve done it dozens of times. But it’s not hard either.

Well, it’s not hard until menopause after which, weight loss requires super-human effort. It is exhausting and, I suspect for many in addition to me, a (non)losing battle. So one day about ten years ago, I wondered what would happen if I stopped thinking about my body size and ate anything I wanted.

Anyone could have predicted it. Tubby would not be an unreasonable description of my new shape. My body settled there and although I ditched the bathroom scale when I stopped counting calories, I can tell from how clothes fit that I don’t gain or lose anymore.

And with that, I have arrived at the point of this post: elder fashion – the ultimate oxymoron and the forgotten woman.

Everything above size 12, even 10, comes with too many flounces, too much trim, an excess of pleats and an abundance of cheap, machine embroidery. Colors are indistinct, ranging in the vicinity of peachy pink and greenish blue, while fabrics lean toward oily-feeling polyester. And style? It is obvious that anyone who designs for elder women flunked out of FIT.

Even shops that cater to hefty women ignore those of us in the upper age groups. The grandmother of “plus sizes”, Lane Bryant, and the more modern shops too have way too many waistlines and belts - not a smart move now that my waistline matches my hips. The spring and summer tops now on display feature see-through fabrics which, although they follow the nude trend for youth in the past few years, are unseemly for a 65-year-old or, at least, this one.

Old standbys from my working days like Nordstrom, Saks, Bloomingdales, etc. carry some clothing for larger women. But they are upsized from styles originally designed in size 0 for those six-foot, emaciated models, and anyone who thinks fashion design knocked off from those to sizes 12 and above are workable doesn’t understand the principles of proportion.

It took a long while of studying it to figure out the problem of older women’s clothing which is this: designers believe older women who have put on weight natural for their ages are the same as younger “plus-size” women. We are not. Our bodies are shaped differently; the weight is distributed differently and what hangs well on a 30-year-old of the same height and weight as I am does not fit me.

No designers are creating clothes for women my age. There is nothing available for older bodies that is smart, stylish and fits well. I know now what would fit well and look good, but not how to create it; it’s not my line of work.

The baby boomers coming up behind my generation will add about 38 million women to the elder population who need more attractive clothing that fits our bodies. Any fashion designer who wants to make a few million, give me a call. You can have my research for free.

* Contributing Editor Ronni Bennett also blogs at Time Goes By - What it’s really like to get older.

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helperr 5 pts

ey Ronni, great article! Fashion to me is meant to represent your personal style. I don't like when i see 10 girls wearing basically the same thing. Pisses me off. where is the creativity? where is the personal touch? Who cares if I buy my clothes from Gap or from some apparel liquidations ( http://www.merchandizeliquidators.com/ApparelLiqui... ) store? A person is not fashionable if they wear what they think they are supposed to wear. A person is in fashion, in my opinion, when they express themselves through their clothing.

Creatively Belle 5 pts

I am 5' 2" and about 120 - 125 pounds now after being 100 - 110 pounds for 12+ years and being able to wear nearly anything (waist belts have always stolen inches so I've always avoided them). And now I have to be more selective.

I've been really disappointed by the choices in the shops and the amount of money they want for designs that don't celebrate my new womanly curves.

So I decided to spend my money on things I wanted. I found dress patterns that meet my expectations, fabric that I love and is easy to look after and went off to a dress maker and had my summer dresses made for me.

I did shop around a bit for the right dress maker. The first one I went to didn't really want the work so quoted $450 (!!!!) so I smiled politely and left. I ended up going to a dress maker a couple blocks back from the big shopping mall and had a chat with her about things and got a good price for getting two dresses made at the same time - same design but very different fabric patterns (both cotton) and colors so they look different.

Best thing I've done and I highly recommend it.

I would love designers to figure out there is lots of money up for grabs for well designed clothes made from lovely fabric in tasteful prints and colors that is well priced.

But then it is really quite fun going in for fittings and getting exactly what you want and that fits perfectly (and can be let out and taken in as needed) and all at a really good price.

I listen to my customers and have learned to make jewelry necklaces and earrings in colors and styles that they want and I get to be out of the rat race and live a happy life because I take the easy way and listen to customers and what they want. Clothes designers can easily do the same too.

Smiles
Belinda

Creatively Belle - Jewelry and Earring Holders ( http://www.creativelybelle.com/ )

Creatively Belle Blog ( http://www.creativelybelle.blog.com/ )

MGDasef 5 pts

Fashion? What's that? I'm glad I gave up on such notions when I retired. I found some corduroy stretch pants at Penny's. Bought three pair. I'm set with those and my men's Rustler jeans. Turtlenecks for winter, t-shirts for summer. Ta da! No need to shop except maybe once a year. Depends on if my t-shirts are worn out.

I agree with your thoughts and I might (just maybe) look for clothes if there was anything available. By the way, I'm size 4-6, so try to find anything not for a teen in that size. At least a 10-12 has something in the Women's Wear department.

Oh, and that's not my picture either, just my character for my chapbooks.

Dorez 5 pts

Hi again, Ronni....

I forgot to mention that this photo is one of our models - not me. Ha,ha,ha.

If you'd like to visit our website, here's the link:
www.jahqoi.com ( http://www.jahqoi.com ).

Thanks!

Dorez 5 pts

Oh my goodness, Ronni... You and I could be sisters! I'm sick of the clothing options that are offered for women in our generation... although I'm a little bit behind you. I'm one of those babyboomers you mentioned. I love natural fabrics and I have to wear them because of a skin condition.

Fortunately, my daughter decided to become a designer a few years ago and now we're in the fashion business. Our company is called Jahqoi. We don't have the type of clothing I like, but it's popular with the younger set. However, as our financial situation improves, we're planning to create some fabulous clothes for the 40+ set.
So... we'll be needing that research you're offering. (smile)

Thanks so much for sharing your experiences. I wish we could afford to launch our dedeparker collection right now.
(That's going to be the name of it.)

Well... I'm gonna check out your blog now.
Take care and hang in there.

Joared 5 pts

You certainly have touched on an issue in which women of all ages should be interested, since sooner or later we all walk in the same shoes of aging. Thanks for bringing the matter to the forefront. Maybe some in the fashion world, or some of the younger readers here will pick up the baton and begin to design some clothes initiating future lucrative businesses from which those of us who are older can benefit and will be in place for today's young women when they become older.

Joared
http://joared-along.blogspot.com

bradystjames 5 pts

i can still eat pretty much what i want and not gain any weight. although i just got married again a couple years ago and i started to put on a little. but i needed it. i looked sick before.

http://www.greendoorgifts.com

Kay Dennison 5 pts

Sing it, sister!!! While I still weigh the same and still wear a 12 (call me lucky), my clothes fit differently than they did 10 years ago. Things have a way of moving (gravity?) on an older woman's body. I've always preferred classic type clothes which aren't easy to find these days so I see myself following Gilda Radner's words of wisdom in coming years: "I base most of my fashion taste on what doesn't itch." It makes perfect sense to me. Let 'em bury me in a baggy sweater and equally baggy jeans.

jaycee 5 pts

Hi Ronni,
I think most fashion (that I can afford anyway) definitely caters to the younger market. I can still scrape into that category. Now that I've hit 40 though, I know my body shape is changing. I'm thickening around the waist and I know it will be harder to buy the sort of clothes I like that suit my body shape.
I wish I was a fashion designer so I could make clothes that fit unusual body shapes, of any ages. This mustn't be profitable though otherwise surely someone would have done it on a large scale by now?

Jaycee blogs at Semantically driven ( http://jaycee.tyepad.com/semantics/ ) and Safari suit ( http://www.safarisuit.com/ )