Interview With BlogHer Panelist Remi Adams

New York! New York! Get ready for the women bloggers. BlogHer Business is less than a week away. I’ve had the best time getting to know the amazing, and very different, women, who I’m sharing the opening of the panel “Should You Blog?” Penelope Trunk, Remi Adams and Roxanne Darling and I call it the “opening” since our job is to jump start the conversation opening the doors to a discussion with and among the people attending.

In the second mini interview with the panelists, Remi Adams, director of public relations for Homestead Technologies encourages you to ask a few questions before you launch a corporate blog.

Toby: We are speaking at the BlogHer Business Conference on the panel "Should You Blog?" The panel is part of the track "How Do I Get It Right the First Time?" How can you get a corporate blog right the first time?

Remi: Make sure that the purpose of the blog is well thought out before embarking upon it. What’s the point of the blog? Who is the audience? How will it be used? Who is writing it and in what voice? What information will be divulged and will that information need to be cleared with anyone within the company? These are just a few of the questions people should ask themselves before creating a corporate blog. Also, ask yourself a question people rarely ask of themselves: Do you have the time or resources to create content?

Toby: The blog, CEO Unplugged

, is written by the Justin Kitch who is the founder and CEO of Homestead .. and your boss. What advice would you give marketers who are considering encouraging their CEO to take a step into social media and launch a blog?

Remi: I think a good question to ask is whether or not the CEO has a clear focus, and if blogging as a medium is a good one for that person as a communicator. Some people excel at public speaking; others’ are much more interesting and persuasive as writers. Every medium does not speak to the talents of every person, and I think that since blogs are so accessible and easy to create, people don’t view them as they would any other PR or marketing opportunity.

I wouldn’t encourage every CEO to act as a company spokesperson, if they wouldn’t shine in that role on behalf of their company; and the same should be true of the CEO who would like to author a corporate blog. In many cases, CEO’s divorce themselves of the corporate blog and devote their time to writing a personal blog so that they can express their personal opinion more freely.

Toby: What is your personal goal for attendees to take away from our BlogHer Business panel "conversation?"

Remi: I would like attendees to ask themselves a few personal questions before establishing their corporate blogs. There are certainly no right or wrong answers; merely questions that will help people better define their individual paths.

If you've enjoyed the interview with Remi Adams, catch the mini interview

with Penelope Trunk.

Toby, also blogs at Diva Marketing

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