BlogHer PRO '14 Agenda

Click here for Sessions-at-a-Glance
Day 1: Wednesday, December 3, 2014
Time Event
8:30am - 10:00am Registration Opens
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Registration opens and light breakfast served.
10:00am - 12:00pm BlogHer U: Trendspotting for 2015 Planning
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We’ll spend an initial segment together getting on the same page. This year we will focus on 2015 Trends and provide the “why?” behind the BlogHer PRO workshops to follow over the next two days.

10-10:10AM: Welcome by BlogHer Co-founders, Elisa Camahort Page, Jory Des Jardins, and Lisa Stone

10:10-10:40AM: Trends in Monetization
Where will money be made in 2015? (Advertising—including Mobile and Viewability, Content, Commerce, Video)
Speaker: Jory Des Jardins, BlogHer

10:45-11:00:AM: Trends in ROI
Which metrics matter?
Speaker: Jenny Lauck, BlogHer

11:00-11:05AM: STRETCH!

11:05-11:25AM: Trends in Video
Why 2015 is the year get in front of the camera. 
Speaker: Kate Ferrara, Hearst Digital Media

11:30-12:00PM: Trends in Discoverability

The shift from search engine optimization to social media optimization and what it means for you!
Speakers: Guy Kawasaki, Canva; Elise Bauer, Simply Recipes

12:15pm - 2:00pm Lunch General Session: Sponsor Demo, 10x10, and Keynote Conversation with Caterina Fake
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Sponsor Demo: Drew Berkowitz, SVP Partnerships, Wochit
Wochit will showcase their content platform that enables bloggers and storytellers to quickly and creatively produce videos. 

10x10 Project: Ayinde Howell, iEatGrass.com
Ayinde takes 10 minutes to present 10 tips about branching out and diversifying you revenue streams, products, and media efforts.

Keynote Conversation: Elisa Camahort Page interviews serial entrepreneur, tech icon,  and blogging OG Caterina Fake.

2:30pm - 5:00pm Workshop #1
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FOCUS ON: Your Media Kit
Build or enhance your media kit by understanding the components of a top-drawer media kit. Leave knowing your value proposition, understanding your strengths, defining your product offerings, and knowing how to quantify your value and your commitment to customer ROI.

Speakers:

FOCUS ON: Your Book Proposal
Work with industry professionals to construct your book proposal outline and understand how you’re going to complete each section of it: Comparable market research that counts; positioning your online platform as your book marketing platform; understanding exactly how much book goes into your proposal, depending on the genre. Leave with a skeleton book proposal, and knowing the resources to research how to build it out.

Speakers:

FOCUS ON: Ask the Experts - Expert Advice and Q&A
Pull up a chair and learn new tricks and tips, or get answers to your questions from leading experts in the following disciplines:

5:00pm - 7:00pm Welcome Reception
Day 2: Thursday, December 4, 2014
Time Event
8:00am - 9:00am Breakfast Is Served
9:00am - 9:25am Morning Motivation: Growing Your Business: The BlogHer Co-founders, Elisa Camahort Page, Jory Des Jardins, and Lisa Stone
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Top lessons learned from the entrepreneurial life, including:

  • The Reward-to-Risk Ratio of Entrepreneurship
  • How to Build Alliances and Partnerships
  • The Psychology of Asking for Money
9:45am - 12:15pm Workshop #2
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FOCUS ON: Your Analytics and Optimizing Your Site Design for Monetization
Following on from the Day One presentation about the monetization landscape that will make it abundantly clear why online influencers care, this workshop will dig into individual site designs and how monetizable they are mobile vs laptop. Exploring analytics and measurement tools to determine which changes can be made for improved monetization opportunities.  Leave with a set of resources and a plan to optimize your site.

Speakers:

SPONSOR PRESENTATION: Paul Krasinski from Session M  will present one option for mobile monetization that can integrate alongside your other monetization channels.

FOCUS ON: Your Marketing Plan – Audience Building and Customer Outreach Via Newsletters, Social, and Advertising
Building your social presence and promotion is key to any influencer's marketing plan, but serious business people diversify their marketing strategies… and even spend money to market themselves, not just make money to market others. Leave with a skeleton marketing plan, and knowing the resources to research how to build it out.

Speakers:

FOCUS ON: Ask the Experts - Expert Advice and Q&A
Pull up a chair and learn new tricks and tips, or get answers to your questions from leading experts in the following disciplines:

12:35pm - 1:30pm Networking Lunch and Sponsor Demo
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Sponsor Demo: Carolyn Sonnek & Deborah Beckett, Wordpress.com

Plus a 10x10 presentation on Success: Lessons learned and how to adjust your approach, mentality, and boundaries now, for when you achieve the massive reach you’re working for.

10x10 Project: Tara Mohr, Wise Living

2:00pm - 4:30pm Workshop #3
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FOCUS ON: Your Video
Following on the Day One presentation that will make it abundantly clear why more time and money are being spent on online video content, this workshop will get you in front of the camera where you belong.

Speakers:

FOCUS ON: Your Revenue: Alternate Revenue Streams – Beyond Advertising and Sponsored Content

  • 2:00-3:00pm: Affiliate marketing and other alternate digital revenue streams - Heather Flett & Whitney Moss, RookieMoms.com
  • 3:00-3:30pm: Packaging your content for sale - Patricia Haddock, The Successful Professional
  • 3:30-4:00pm: Events - Gabrielle Blair, Design Mom
  • 4:00-4:30pm: SPONSOR PRESENTATION: Tangible products and other eCommerce revenue streams - Emmiliese von Clemm, Gumroad

FOCUS ON: Ask the Experts - Expert Advice and Q&A
Pull up a chair and learn new tricks and tips, or get answers to your questions from leading experts in the following disciplines:

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