#BlogHer15: Experts Among Us Agenda

Click here for Sessions-at-a-Glance

For information on becoming a speaker or submitting an idea for a session, please click here.

Pre-Conference Events: Thursday, July 16, 2015
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5:00pm - 6:00pm Kick-Off Keynote Featuring #BlackLivesMatter Founders and #womenslives Report
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This keynote will have two segments: an important project, searing rally cry and cultural touchstone; and some inspiring women leaders including philanthropist Melinda Gates, #BlackLivesMatter Co-founders Patrisse Cullors and Opal Tometi, Essence Magazine Editor-in-Chief Vanessa De Luca, Public Radio International (PRI) CEO Alisa Miller, and BlogHer Co-founder and SheKnows Media Chief Community Officer, Lisa Stone.

  • Alisa and Lisa will deliver a concise report on the impact of our joint initiative, #womenslives. A social publishing incubator, #womenslives was developed to amplify PRI-produced global news coverage about women and girls via the social commentary and reach of the SheKnows community. As part of this segment Melinda Gates, co-chair of the Bill and Melinda Gates Foundation, will join live by video to discuss the critical role of storytelling and its contribution to achieving meaningful change for women and girls worldwide.
  • The Keynote will then feature an extended conversation between Vanessa, Opal, and Patrisse. #BlackLivesMatter was co-founded by Patrisse and Opal with Alicia Garza, in response to George Zimmerman’s acquittal in the death of African-American teenager Trayvon Martin. 

Since then, it has become the rallying cry of the modern civil rights movement and a cultural touchstone. Vanessa  is the ideal moderator of the conversation, as she was at the helm of Essence Magazine for the February 2015 issue, which for the first time in its history featured instead of an image, a black background with the words, “Black Lives Matter”.

 

6:00pm - 8:00pm Evening at the Expo
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The conference officially opens its door on Thursday evening with our Evening at the Expo. Get a first look at all of our sponsors and take part in the special activities they have planned for that night!

8:00pm - 11:00pm Community Parties: Multi-Culti, Stylecaster Suite, Queerosphere
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  • Back for the third time, is the Multi-Culti community party hosted by Pauline Campos, Ananda Leeke, and Dwana de la Cerna. This is a space for everyone to come together and enjoy sitting down with a sangria and some great food from around the world (and all found in our host city of New York, for that matter!) - come visit and be part of the Thursday evening kick off.
  • New to the mix, the editorial team from sister property StyleCaster will be on hand in their own suite to talk about all things fashion, style, and fun. Learn a little (about how pro photo shoots work) and create a little (with a chic crafting opportunity). This is a party you don't want to miss, and while you are at it, please welcome our new colleagues to the BlogHer party scene.
  • Queerosphere is back! Queerosphere is a relaxing environment for LGBTQ attendees (and allies) to connect, chat, and kick-back at the end of the kick-off day of the conference. Join us for dessert and a coffee bar, with co-hostess, Deb Rox.
8:30pm - 10:30pm 'He Named Me Malala' Screening
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'HE NAMED ME MALALA', directed by Academy award winning documentary filmmaker Davis Guggenheim, is an intimate portrait of Nobel Peace Prize Laureate Malala Yousafzai, who at 15 was shot by the Taliban on her school bus in Pakistan’s Swat Valley. Malala was singled out, along with her father, for advocating for girls’ education. She miraculously survived and is now a leading campaigner for girls’ education globally through her Malala Fund.

BlogHer attendees will have an exclusive chance to see the film, which opens nationally in October 2015.

Sign up here.

Day 1: Friday, July 17, 2015
Time Event
6:00am - 7:00am Morning Yoga
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Brought to you by Depend.

Start your day off on the right foot with a low impact Stretch & Sculpt Yoga Class taught by certified yoga instructors. Yoga mats will be provided. No previous yoga experience necessary.

Space is limited, so please sign up here to save your spot!

7:30am - 8:30am Morning Yoga
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Brought to you by Depend.

Start your day off on the right foot with a low impact Stretch & Sculpt Yoga Class taught by certified yoga instructors. Yoga mats and breakfast will be provided. No previous yoga experience necessary.

Space is limited, so please sign up here to save your spot!

8:00am - 9:00am Breakfast
9:00am - 9:15am Welcome
9:15am - 10:45am Morning Keynote featuring Anna Maria Chavez, Soledad O'Brien and Samantha Skey
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We're bringing three amazing women to the stage: Girl Scouts CEO Anna Maria Chávez, journalist and Starfish Foundation founder Soledad O'Brien, and and one of the masterminds behind our Hatch initiative, SheKnows Media's Chief Revenue Officer Samantha Skey.

The theme is The Next Generation, and we'll be talking about—and with—young people. That's right, with: They'll be joined onstage by the scouts, scholars, and youth ambassadors they work with. Expect some cute, a lot of wow, and a new perspective on how kids and young adults are living, learning, and leading, on- and offline.

10:45am - 11:05am Speed Dating, BlogHer Style
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Are you here to make new connections? Speed Dating, BlogHer Style is for you! This year we’re trying something new (and a little less chaotic than our usual two huge circles). Introverts welcome!

10:45am - 12:45pm Hatch Labs
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This is the year to bring your kids to #BlogHer15! On Friday July 17, we’re introducing Hatch Labs: Programming specifically for kids, tweens, and teens aged 8-18. The SheKnows Media Hatch initiative is a media literacy program that empowers children to create their own personas online through positive storytelling. The result: content for grown-ups, made by kids. The Friday Hatch Labs will provide interactive workshops for kids to figure out the stories they want to tell, and how to tell them. You can register your kids for Hatch here.

Station #1 10:45am-11:45am: Personal Brand. You're already creating a footprint in the world, be it online, at school, or at home. Here, you will gain tools for presenting the “you” that you want people to see.

Station #2 11:45am-12:45pm: Tech-Savvy. Explore your relationship with technology, and learn how we can all become better digital citizens.

11:30am - 12:30pm Session #1
Online Life and Culture: Where Does Personal Storytelling Fit In Today’s Social Mediasphere?
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Whether you blog, Instagram, or YouTube to share your story, storytelling matters. In a constantly shifting social mediasphere, how do the ways you tell your story and where you share it help shape your narrative? How do you stay motivated to confidently share your story, discover new passions, and continue to build your community? You don’t need to be seeking a massive audience, book deal, or world domination to seek fulfillment and personal impact. Leave this session inspired and ready to tell your story in new and creative ways.

Moderator:
Karen Ballum, Sassymonkey

Speakers:
Nicole Blades, Ms. Mary Mack
Jenna, fostermoms.com


Storytelling Builds Bridges: I Want You To Know Me: Storytelling about Special Needs Parenting and Disability
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In our lives, we tend to most often connect with those who are similar to us. We form groups and connections based on various similarities. It's easy to get stuck where we are known, where we are comfortable, but we have the opportunity to broaden our experience and increase empathy when we make an effort to connect with those outside our tribe(s). In this session, we let the power of storytelling take you inside someone else's world and experience. Listen. Learn. Relate. Understand. And ultimately bring that understanding back to your everyday life. You may not be parenting a special needs child or living with a disability yourself, but you can support the needs of those who are. Find out how to amplify the needs and stories from this community and meet them right where they are.

Speakers:
Session Intro: Bridget Foley, HUGO & ROSE
Katinka Neuhof, The Fabulous Adventures of a Four Legged Woman
Lisa Quinones-Fontanez, Atypical Familia
Ellen Seidman, Love That Max

Social Media Bootcamp: Social Media Optimization: Which Tools Rule for You?
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With so many social tools to choose from, are you spending your time effectively? Are you reaching your audience where they are? Are you matching the right content, tone, and voice to the right tool (and the needs of users when they use that tool)? Learn which tools are right for you to optimize your social reach in this bootcamp session with return social media Expert, Peg Fitzpatrick.

Speaker:
Peg Fitzpatrick, Author and Social Media Strategist

The Creative Life: Focus & Organization: Tips and Tactics to Focus on Your Content and Get More of It Done
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Do you have great ideas, but lack the focus and organization to do the work? Are you distracted by social media and that never-ending to-do list? Writers are often Expert distracted procrastinators, but there is hope! Focus is a learned skill!

This session will give you the tools to focus, organize your ideas, and do the work. You will leave this session with the confidence to tackle that next big project.

Speakers:
Danielle Faust, DanielleFaust.com
Sam Horn, The Intrigue Agency

The Visual Web: Mobile Photo Editing
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You take photos with your phone, you post photos with your phone, but how can you make your photos better? Expert C. D. Beatrice Clay will walk you through her recommended apps, along with the latest tricks and tools you need to become a mobile photo editing pro.

Speaker:
C.D. Beatrice Clay, inspired by Beatrice Clay

You As A Brand: Personal Brand for Creatives
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Along with presenting case studies of some of the creative world’s most beloved “accidental” personal brands (and a few modern, high-profile ones that were artfully crafted), Irvin Lin and Shauna Sever will lead the audience in an interactive series of 5 simple, anxiety-free questions to help members discover and clarify their true personal brands. Tips on cultivating a creative career, advice on developing an authentic and unique style and sensibility, as well as an exploration of how to create a compelling voice and point of view will empower each attendee to embrace their own personal brand.

Speakers:
Irvin Lin, Eat the Love
Shauna Sever, Author, Baker, Blogger, TV Host

Geek Bar
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Do you want to learn more about your site from the ground up? Our Geek Bar Experts will walk you through building a site, best mobile practices, and how to manage your results.

Station #1: Building Your Site 101 with Keisha Reed, K.Reed Digital
Station #2: Surviving Mobilegeddon: Best practices for mobile site design with Aimee Giese, Greeblehaus
Station #3: Momentum: Managing and Assessing Your Analytics with Maya Bisineer, ThinkMaya.com

Writing Lab
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By writing well, we are able to tell our stories, build a brand, and create community. Whether you're a new blogger or a published author, it's the writing that matters and the writing can always get better. From headlines to finding your voice, this lab will give you the tools to take your work from good to great.

Station #1: Better Headlines with Rita Arens, BlogHer.com; Surrender, Dorothy
Station #2: Editor's Checklist (Before You Hit Publish) with Crystal Brown, SheKnows; CrystalLewisBrown.com
Station: #3: Finding Your Voice with Robyn Moreno, Hecho By You

Your Business Momentum: Branded Content Longform
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"Branded Content” may not mean what you think it means. There’s a lot more to Branded Content than writing a review or other common sponsored post approaches, and it’s a big growth opportunity for content creators. This session will reveal the full scope of Branded Content, and offer best practices on creating the kind of compelling Branded Content that will build your business.

Moderator:
Susan Getgood, SheKnows

Speakers:
Kevin Croen, Mondelez International
Terena DaSilva SMVGroup.com
Samara Finn, Marina Maher Communications
Allison Rhone, Egami Group; Allison for President
Lisel Welden, Lyft


Next Generation: Breaking Stereotypes and Building Self-Esteem brought to you by Dove
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#SpeakBeautiful #BeAMan #BossyIs #HeForShe. Hatch kids have explored the meaning behind lots of hashtags…and how the media shapes their perspectives on themselves and those around them. This session looks at how we can flip the script and not only help kids insulate themselves from negative messages and stereotypes, but help them drive changing those tired scripts.

Brought to you by Dove

Moderator:
Ellen Pack, Common Sense Media

Speakers:
Jess Lahey, The New York Times; JessicaLahey.com
Franchesca Ramsey, Franchesca.net
Kirstine Stewart, Twitter

12:30pm - 2:00pm 10x10 Presentation, Lunch and Keynote featuring Gwyneth Paltrow, and performance by Daria Musk
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Oscar winner, Emmy-winning guest star on Glee, eternal paparazzi target, controversial conversation starter, media mogul, and mom Gwyneth Paltrow does it all. Get ready to dig in with Gwyneth on all things from running a business, work life balance, and the controversy that comes with speaking your mind. Submit your questions here to join the conversation.

To warm us up, musician and online innovator Daria Musk will perform, showing us how she not only garnered millions of fans by doing global online concerts…but why she kept them.

PLUS: 10x10 Project: Veronica Arreola, founder of the #365FeministSelfie initiative will share a 10-minute exploration of the #DefiningMoments that led her to where she is today. The 10x10 presentations are designed to inspire you to go bigger, dig deeper, and confidently be your best self.

2:00pm - 3:15pm Session #2
Online Life & Culture: What #gamergate Means for You
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Most bloggers don't deal with #gamergate style trolling, but almost everyone can relate to being silenced and weathering personal attacks during online disagreements. In this session, Experts on bullying, trolling, harassment, and negativity will help answer the question: How do we respond to trolling, online and off, individually and as a community?

Moderator:
Rachel Sklar, TheLi.st

Speakers:
Traciana Graves, Bully Proof Diva
Maimah Karmo, Tigerlily Foundation
Emily May, Hollaback!

Storytelling Builds Bridges: I Want You To Know Me: Storytelling from the LGBTQ POV: It's More than Marriage Equality
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In our lives, we tend to most often connect with those who are similar to us. We form groups and connections based on various similarities. It's easy to get stuck where we are known, where we are comfortable, but we have the opportunity to broaden our experience and increase empathy when we make an effort to connect with those outside our tribe(s). In this session, we let the power of storytelling take you inside someone else's world and experience. Listen. Learn. Relate. Understand. And ultimately bring that understanding back to your everyday life. When we find the place of connection, we can bring big change. The movement for marriage equality found that place. Even if you're not LGBTQ, most can connect with the concept of love and protection of a family. In this session, you will hear stories from within the LGBTQ community to take you beyond marriage equality. Where else do we intersect? What other challenges remain? Find out how to amplify the needs and stories from this community and meet them right where they are.

Speakers:
Mona Darling, Darling Propaganda
Terésa Dowell-Vest, Diva Blue Productions & Publications
Vikki Reich, Up Popped A Fox

Social Media Bootcamp | Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter
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With so many social channels to choose from, it can be tempting to feel overwhelmed and walk away from the ones you don't fully understand. But what if those channels are the most effective at reaching your audience? Get ready for Lightning Lessons on the latest with LinkedIn, Google+ Hangouts on Air, and the tried-and-true Twitter. Learn how to share your content in a productive and meaningful way to expand your reach, build your audience, and service your clients.

Speakers:
Station #1: LinkedIn with Matt Cherry, iBlog Magazine
Station #2: Google+ Hangouts On Air with Marie Segares, Creative Yarn Entrepreneur LLC and Carlota Zimmerman, Creativity Yenta
Station #3: Twitter with Danielle Herzog, Martinis and Minivans

 

The Creative Life: Blog to Book, Your Content, Your Proposal, Your Platform
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You have the story to tell, but how do you evolve from Expert blogger to book author? This session will dig into the three components that are now a necessary part of any prospective author's toolkit: content, a proposal, and your platform. Great content is the foundation, a great proposal gets you in the right doors, and understanding how to leverage your platform to first get you the deal and then promote the book is critically important.

Speakers:
Heidi Durrow, Light-skinned-ed Girl
Jill Nystul, One Good Thing by Jillee Inc
Louise Sloan, Singlewith.com

The Visual Web: Be a Better Instagrammer
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Now that you've learned to edit your mobile photos, what do you do next? Instagram has changed the way we interact with the visual web. In this session, Winner of a 2015 Voices of the Year Eye Candy award, Expert LaShawn Wiltz will both inspire and teach you to make your Instagram feed beautiful.

Speaker:
LaShawn Wiltz, Everyday Eyecandy

You As a Brand: Breaking Free to Build a More Authentic, Meaningful Personal Brand
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"Your brand is you, but you are not your brand. It's a subtle distinction, but there's a huge difference," Kat Kinsman.

We show up online as ourselves, but as a personal brand, it's more complicated than just "Be yourself!" If you are not your brand (you're not), but your brand is you, how do you navigate this distinction? How do you evolve your personal brand, as you evolve as a person? Get ready to challenge the root of your online identity in this session that will ask the hard questions and inspire you to go deeper into who you really are and who you want to be online.

Moderator:
Nancy Davis Kho, Midlife Mixtape

Speakers:
Annie @ Ethical Thinker, Ethical Thinker
Heather Barmore, No Pasa Nada/HeatherBarmore.com
Kat Kinsman, Tasting Table
David Leite, Leite's Culinaria

 

Business Intensive
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When your blog becomes your business, you need to treat it like one. In these small group workshops, dig into your own financial model, financial well-being, and learn your legal rights when blogging as a business.

Station #1: Financial Therapy with Amanda Clayman, Amanda Clayman Inc.
Station #2: Setting Rates with Trish Sammer, WriteWorks
Station #3: Legal Issues: Content Rights with Lindsay LaVine, Ehilarity

Writing Lab
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Make the most of the writing you've already done, enhance the writing you're doing, and understand the value and potential path of your body of work. This lab will give you the tools to take your work (and its impact) from good to great.

Station #1: Finding the Perfect Publishing Model For You with Kamy Wicoff, SheWrites.com and She Writes Press
Station #2: Humor Writing in 140 Characters and Beyond with Sarah Maizes, SarahMaizes.com
Station #3: Converting Timely Content into Evergreen Content with Karen Ballum, Sassymonkey.ca
Station #4: Perfect Your Pitch: In 30 Words or 30 Seconds with Maxie McCoy, Levo

Your Business Momentum: Branded Content for Social Media
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Branded content can come in snack-size bites, and often this kind of content can deliver a huge bang for a customer’s buck. What are the best practices in leveraging social tools on behalf of your customers, while respecting your fan base and following?

Moderator:
Stacey Ferguson, Blogalicious

Speakers:
Pam Abbazia, ASR Group
Catherine McManus, Citi
Kelley Skoloda, Ketchum

Next Generation: Raising Great Digital Citizens: Media Literacy and Online Boundaries
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Everything online is a two way street. Being a great digital citizen means knowing how to set appropriate online boundaries…and respect other people’s. Being a great digital citizen means being careful about being able to trust what you read…and what you share. And it starts now.

Moderator:
Kelly Wallace, CNN Digital

Speakers:
Veronica Arreola, Viva la Feminista
Sarah Granger, The Digital Mystique


2:00pm - 4:00pm Hatch Labs
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This is the year to bring your kids to #BlogHer15! On Friday July 17, we’re introducing Hatch Labs: Programming specifically for kids, tweens, and teens aged 8-18. The SheKnows Media Hatch initiative is a media literacy program that empowers children to create their own personas online through positive storytelling. The result: content for grown-ups, made by kids. The Friday Hatch Labs will provide interactive workshops for kids to figure out the stories they want to tell, and how to tell them. You can register your kids for Hatch here.

Station #1 2:00pm-3:00pm: Speaking Up. Learn core leadership skills that can be translated into all aspects of your life.

Station #2 3:00pm-4:00pm: Finding Your Cause. Making a difference starts with finding your passion. Connect the dots and find ways to support the cause that really gets you fired up.

3:15pm - 4:15pm Expo Break, brought to you by Coca-Cola Life
4:30pm - 6:00pm Voices of the Year Community Keynote, and the 10x10 Project
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Since 2008, the Voices of the Year Community Keynote has been a BlogHer conference favorite. This year is no different. We've added categories to recognize the work you do with the visual web and the work you do using social media to make social impact, while of course recognizing the best storytelling pieces of the year. With video, photos, and blog posts, this year's Experts will take you on a ride. Grab some tissues and be ready to laugh, cry, and be inspired by the best of the best.

6:00pm - 11:30pm Voices of the Year Reception, including the Open Mic Salon and Killer Karaoke
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Follow the inspiration of the Voices of the Year and #Femvertising Awards Ceremony with a Champagne Reception honoring all of the winners. View the work for the nearly 100 VOTY and Femvertising honorees close up and blown up.

The fun (and opportunity for self-expression) goes on all night:

Starting at 7:30PM: If the Voices of the Year has left you inspired to share your own stories, join host Ann Imig, of Listen to Your Mother, for the Open Mic Salon to do just that. Put your name in the hat for a chance to share your best work. Don't worry, we'll provide plenty of tissues.

Starting at 9PM: Do you like to express yourself in song? Then hit up Killer Karaoke, with your host Amy  Windsor from The Bitchin' Wives Club.

Karaoke is brought to you by Grandfathered on Fox

7:00pm - 9:00pm Screening of Mission: Impossible Rogue Nation
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In celebration of women who do the impossible, please join Paramount Pictures for an exclusive early BlogHer screening of Mission: Impossible - Rogue Nation!

Space is limited. Please RSVP here.

Dolby 88 Theater
1350 Avenue of the Americas
New York, NY 10019

7:30pm - 8:30pm Screening of "Grandfathered" on Fox
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Come to a special screening of the new Fox comedy "Grandfathered!” Star Josh Peck will be here to introduce the pilot episode and answer your questions about the show.

Space is limited, so please sign up here.

Day 2: Saturday, July 18, 2015
Time Event
7:30am - 8:30am Morning Yoga
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Brought to you by Depend.

Start your day off on the right foot with a low impact Stretch & Sculpt Yoga Class taught by certified yoga instructors. Yoga mats and breakfast will be provided. No previous yoga experience necessary.

Space is limited, so please sign up here to save your spot!

8:00am - 9:00am Breakfast
9:00am - 10:15am 10x10 Project, and Morning Keynote featuring The Pitch
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The Pitch is a new SheKnows Media initiative, designed to help more women get their big ideas off the ground. The Pitch will be an ongoing video series featuring women who are developing amazing new products, services, non-profit organizations and more. To kick it off we're giving six inspiring entrepreneurs the main stage and letting them pitch live to a panel of equally inspiring women business leaders, who will give them live feedback. Then you, the attendees, will vote for your favorite. The winner will be announced and claim her victory during the Closing Keynote.

PLUS: 10x10 Project:  Ayinde Howell will share a 10-minute exploration of the #DefiningMoments that led him to where he is today. The 10x10 presentations are designed to inspire you to go bigger, dig deeper, and confidently be your best self.

10:30am - 11:45am Session #3
Online Life & Culture: When You’re “Too Much” for Your Audience, Be It Your Profanity, Politics, or…
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When your brand is you, you have to be authentic, but what happens when being yourself is too much for your audience? Even your most admiring readers? You talk "too much" about race, or sex, or you get called out for your language on social media. Or you make a parenting choice someone in your audience just doesn't agree with. What is "too much" and how can you balance authenticity with managing your audience's expectations? This session takes on the question, "Who are you writing for?" and opens up the conversation to figure it out.

Moderator:
Logan Levkoff Ph.D, Sexologist, Relationship Expert & Author

Speakers:
Sarah Ann Gilbert, Author
Thien-Kim Lam, I'm Not the Nanny
Maureen O'Connor, New York Magazine
Babz Rawls Ivy, Lovebabz LLC

Storytelling Builds Bridges: I Want You To Know Me: Storytelling About Living with Mental Health Issues
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In our lives, we tend to most often connect with those who are similar to us. We form groups and connections based on various similarities. It's easy to get stuck where we are known, where we are comfortable, but we have the opportunity to broaden our experience and increase empathy when we make an effort to connect with those outside our tribe(s). In this session, we let the power of storytelling take you inside someone else's world and experience. Listen. Learn. Relate. Understand. And ultimately bring that understanding back to your everyday life. In this session, you will hear the stories of those living with mental illness that will take you beyond the headlines and into real life, real struggle, and real joy. Find out how to amplify the needs and stories from this community and meet them right where they are.

Speakers:
Sarah Fader, Stigma Fighters
Elan Morgan, Schmutzie.com
A'driane Nieves, ButterflyConfessions.com

Social Media Bootcamp: Lightning Lessons on the Latest: Snapchat/Periscope/Meerkat; Tumblr
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There is a crop of new social tools, very visual in nature, and some ephemeral. Many think tools such as Tumblr, Snapchat, and Periscope not only have real staying power, but are the only way to reach certain young audience members. Learn best practices to use these new tools and the particular ethos and rules of their communities in a series of Lightning Lessons.

Speakers:
Station #1: Snapchat/Periscope/Meerkat, with Gregory Littley, ICED Media
Station #2: Why content creators should be using Tumblr with Amber Gordon, Femsplain.com

The Creative Life: Crafting a Commercial, *Publishable* Memoir
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You want to write the story of your life, but writing a memoir isn't just about the writing. How do you package your story in a publishable way? Learn the landscape of the current publishing industry in this session to get you headed in the right direction.

Speaker:
Brandi Bowles, Foundry Literary + Media

The Visual Web: Video Content Development and Storyboarding
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The process of video content development begins long before you turn the camera on. Hear about the process of storyboarding, script writing, and content planning from the video Experts. Whether you use a formal storyboarding process or not, you can level up the development of your video content to make better videos now.

Moderator:
Melissa Haggerty, SheKnows

Speakers:
Jenni Chiu, MommyNaniBooboo.com
Kim Holderness, Greenroom Communications

You As A Brand: Brands on Bloggers
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We hear a lot about what bloggers have to say about brands, but what about the other side? In this session, we'll hear from the brands and agencies about working with bloggers. Find out what works and what brands are looking for. Learn what stats matter to them, and what matters more than stats. You've heard about bad PR pitches? Well, get ready for some bad blogger pitches too! Turnaround is fair play (and incredibly eye-opening) in this session.

Speakers:
Mary Beth Brault, Everyday Good Thinking
Angela Chambliss, Best Buy Blogger Network
Sheila Dowd, GoDaddy; xiaolinmama
Lauren Wesley Wilson, ColorComm, Inc.

Next Generation: Gaming: It’s a Good Thing
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If your kids are mesmerized by Minecraft or completely sucked in by Skylanders you may be worried about all the time and attention they’re devoting to “just a game”, but this session will explore the positive aspects of gaming for kids…including the educational value to be found in non-educational games. This session will help you understand your child’s devotion to gaming, and perhaps even help you help them make the most out of gaming time.

Moderator:
Susan Getgood, SheKnows

Speakers:
Andy Herald, HowToBeADad.com
Doug Herrington
Erika Nicole Kendall, A Black Girl's Guide to Weight Loss

Geek Bar
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You can get pretty far without knowing the technical basics in blogging, but with some basic coding, SEO, and making those images pop with text, you can take your posts further and expand your reach. Our Geek Bar Experts are here to get you started.

Station #1: Coding 101 with Keisha Reed, K. Reed Digital
Station #2: SEO with Jessica Woodbury, Don'tMindtheMess.com
Station #3: Adding Text to Images with Ellie Petrov, ElliePetrov.com

Writing Lab
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By writing well, we are able to tell our stories, build a brand, and create community. Whether you're a new blogger or a published author, it's the writing that matters and the writing can always get better. Focus on sensory storytelling and essay writing to build great content, and then take the time to think differently about how to turn that content into your product.

Station #1: Sensory Storytelling with Laura Otto, Mount Mary University; Key to Admission
Station #2: Content as Product with Gabriela Pereira, DIY MFA
Station #3: Personal Essay Writing with Jessica Smock & Stephanie Sprenger, The HerStories Project

Your Business Momentum: Viewability and Other Changing Industry Standards
12:00pm - 2:00pm 10x10 Project, Lunch and Keynote featuring Christy Turlington Burns, Shireen Mitchell, Brianna Wu and Joanna Stern
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Saturday's keynote features two news-making segments:

  • Christy Turlington Burns, founder of Every Mother Counts, a non-profit organization dedicated to making pregnancy and childbirth safe for every mother, will PREMIERE a sneak peek of the new three-part, short-format documentary, Giving Birth in America, produced by Every Mother Counts. This new feature continues her work to bring awareness to the maternal health challenges that affect millions of women and girls around the world…and even in the United States, lest we think that America doesn’t have its own issues. After the documentary screening, Christy will be joined on the main stage for a discussion of the issues raised. Equality Now executive director Yasmeen Hassan will moderate the conversation with Christy, Merck for Mothers executive director Dr. Priya Agrawal, and local NYC doula with a special program for low-income moms-to-be, Chanel Porchia-Albert.
  • Then, we delve deeply into the online culture of which we're all a part to talk about creating a safer, saner Internet culture. For women. For everyone. Brianna Wu is a video game developer. She’s an entrepreneur, a blogger, and a podcaster. And for the last year she has also been a target. She is often cited as one of the primary targets in an ongoing online campaign to intimidate, threaten, harass, and ultimately endanger prominent women in the gaming community. While it’s hard for many of us to imagine the extremity of the actions aimed at Brianna, many of us have experienced the unpleasant reality of being a woman who speaks freely on the Internet. So what can be done? And how can we know when a troll is really something more serious and sinister? Brianna is working from multiple angles to address the issues, from working directly with law enforcement to furthering legislation around criminalizing the act of sharing non-consensual pornography or sexual imagery. Shireen Mitchell joins Brianna for this keynote conversation. Founder of Digital Sisters, the first organization specifically focused on women and girls of color in technology and digital media, Shireen has been at the forefront of addressing the role that industries has played in discrimination and abuse of women. As the current chair of the National Council of Women's Organizations, Shireen developed and is currently running the Stop Online Violence Against Women (SOVAW) project -- an initiative in which she is collaborating with legislators to bring women who had equally offensive and scary experiences as Brianna to the forefront. Based on this dedication and career-long commitment, Shireen is well versed to discuss the need to address these types of offensives in order to create a desired safer and saner Internet culture that is inclusive of women and girls of color. This important conversation, moderated by Wall Street Journal personal tech reporter Joanna Stern, can point us all in the direction of potential solutions…and what we can do to help them come about. 
  • PLUS: 10x10 Project: Elizabeth Blackney will share a 10-minute exploration of the #DefiningMoments that led her to where she is today. The 10x10 presentations are designed to inspire you to go bigger, dig deeper, and confidently be your best self.

2:00pm - 3:30pm Session #4
Next Generation: Understanding FOMO, Like-Anxiety, and the Like-Cycle
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You’re not the only one worried about Fear of Missing Out (FOMO) or information overload, or keeping up with the digital Joneses. Imagine all your concern in the context of being a kid who’s also worrying about popularity and what’s hot in an incredibly fast-changing environment. We’ll talk about what this does to your brain, and way to manage all those feelings.

Moderator:
Cole Grissom, SheKnows

Speakers:
Elisa Doucette, Craft Your Content
Jennifer L. Hartstein, PsyD, Hartstein Psychological Services, PLLC
Ben Michaelis, DrBenMichaelis.com


Online Life & Culture: Find Your Medici: Building Patronage to Support Your Creative Life
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With big publishers, big studios, and big Journo in flux, creatives today need an entirely different model of sustaining their lives and their businesses. Maybe we need to look back in time to the concept of patronage… but across a fan base, not just a rich benefactor. We've looked at crowdsourcing for a single project and a limited time frame before, but in this session, hear how creatives are working directly with their fan bases to sustain their creative output and life… and apply those concepts to your work, your causes, your dreams.

Speakers:
Karen Allen, Karen Allen Consulting
Victor Cho, Evite
Barb Dybwad, Recurrency; Midnight Voyage
Daria Musk, Musician, Innovator

Storytelling Builds Bridges: I Want You To #KnowMe: #YouOKSis, #SolidarityIsForWhiteWomen and More. Storytelling from Behind the Hashtags
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In our lives, we tend to most often connect with those who are similar to us. We form groups and connections based on various similarities. It's easy to get stuck where we are known, where we are comfortable, but we have the opportunity to broaden our experience and increase empathy when we make an effort to connect with those outside our tribe(s). In this session, we let the power of storytelling take you inside someone else's world and experience. Listen. Learn. Relate. Understand. And ultimately bring that understanding back to your everyday life. In this session, community leaders will share their experiences of how they're using social media to call out systemic racism, white privilege, and other elements of the Intersectionality conversation started at last year's closing keynote. Find out how to amplify the needs and stories from this community, bring their message to a wider audience… including yours… and meet them right where they are.

Speakers:
Beverly Gooden, BeverlyGooden.com
Feminista Jones, feministajones.com
Mikki Kendall, Hood Feminist

Social Media Bootcamp: Lightning Lessons on the Latest: Facebook and Pinterest
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You've found the social platforms that work best with your blog. You've invested time and maybe even money to make it even better. Then they change their platforms, their policies, their algorithms, and suddenly it all changes and it's hard to keep up. Learn how to make the latest updates to Facebook and Pinterest work for you in this Lightning Lesson.

Speakers:
Facebook with Amanda Rettke, i am baker
Pinterest with Malorie Lucich, Pinterest and Jennifer Gaonach, SheKnows; 52ShadesofNailPolish

The Creative Life: "Kill All Your Darlings" (Editors and Editing)
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The phrase "kill all your darlings" is shorthand for something all writers have experienced: Editing can be painful, but it's necessary. This panel of writer/editors will share how we look at articles and posts to edit, and why we make the changes we do. Then, we’ll show you how to look at your own work with an editorial eye and make it stronger (even if those cuts run deep).

Moderator:
Julie Ross Godar, Executive Editorial Director, SheKnows and BlogHer)

Speakers:
Estelle Erasmus, Musings on Motherhood & Midlife
Susan Lee Maccarelli, Beyond Your Blog

The Visual Web: VIDEO: How-To, from Tech, to Promotion, to Leveraging Your Assets
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Now that you've planned your video content, it's time to make the most of the fabulous content you create! This session is designed to give you practical tips across a variety of video production and distribution topics. Get your ideas on video and get that video to an audience.

Moderator:
Nancy Spears,
genConnect

Speakers:
Meredith Chin, Self employed
Ashley Parrish, TODAY Show Digital
Elle Walker, What's Up Moms

Business Intensive
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When your blog is a business, you need the right business tools. Learn how to look at your stats, get tips for your media kit, and review the latest legal issues to keep your business running.

Station #1: What the Data Can Tell You with Kendra Pierson, Headband for Today
Station #2: Building a Media Kit with Erin Baynham, Scandalous Beauty
Station #3: Legal Issues: Contests, Sweepstakes & Disclosure with Patrice Perkins, Creative Genius Law

Writing Lab
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You went from writing for yourself to writing for an audience. How do you make sponsored posts stand out? How do you write Expert content? What about covering current events? This lab will get you started.

Station #1: Compelling Sponsored Posts, Kate Durkin, SheKnows
Station #2: Compelling Expert Content, Natalie Schwab, SheKnows
Station #3: Compelling News Writing with Liz Neporent, Acacia Fitness

Your Business Momentum: Partnerships: Identifying Promising Collaborators, Building Relationships, and The Art of Assessing Your ROI from Various Value Positions
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When you’re building your business you want to make sure you leave no opportunity on the table. That means assessing potential partners and offers and their Value Proposition to you and your business. It may seem easy to asses monetary compensation, but we all know that that’s only one important piece of the value puzzle. How do you quantify the value of access? Of exposure? Of promotion? Of brand-alignment and prestige? Of future paid business? Of serving your higher purpose? You may have spent a lot of time defining and quantifying the value you bring your customers and partners. Are you defining the value they bring you?

Moderator:
Lea Ann Leming, SheKnows

Speakers:
Christina S. Brown, LoveBrownSugar
Roo Ciambriello, RooCiambriello.com
Lila King, HLN
Rebecca Otis, TheRebeccammendations

3:30pm - 4:30pm Expo Break
4:30pm - 5:45pm Closing Keynote with award-winning director of Selma, Ava DuVernay and Melissa Silverstein, founder and editor of Women and Hollywood
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Ava DuVernay, the award-winning director of Selma, will be the closing keynote speaker at #BlogHer15! Ava will sit down with Melissa Silverstein, founder and editor of Women and Hollywood, in a fireside chat on Saturday afternoon to discuss DuVernay’s work (and experiences) at the intersection of race, gender, art, and history. You can expect her to talk about her initial transition from film publicist to groundbreaking film director, the making (and social media promotion) of Selma, her film account of the historic 1965 voting rights campaign led by Dr. Martin Luther King, Jr., her work to bring other African American filmmakers along with her into the mainstream, and her upcoming work as she adds TV (and perhaps even superhero action films) to her resume.

PLUS: 10x10 Project: Teneshia Jackson Warner will share a 10-minute exploration of the #DefiningMoments that led her to where she is today. The 10x10 presentations are designed to inspire you to go bigger, dig deeper, and confidently be your best self.

6:30pm - 10:00pm #BlogHer15 Closing Party, Brought to You by McDonalds
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Once again, McDonald's is transforming an outdoor space to put on a concert, dance party and generally awesome opportunity to chill with friends new and old, eat, drink, and of course have plenty of fun! They are providing buses, so no worries: We’ll get you there and back again.

So how are we topping last year? Drum roll, please!

This year the party will feature three, THREE, sets!

So you don’t miss any of the fun, here is the schedule for that night:

7:15pm SHARP – Boyz II Men

Following Boyz II Men, DJ Spider takes the reins.

8:45pm – Nick Cannon

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