Can Movies Change Our Minds?

BlogHer Original Post

Can Movies Change Our Minds?

That's the question Spare Change blogher Nedra Weinreich asks this week. She links to a very cool site,, "a growing community of film lovers and activists who are dedicated to engaging their minds, sharing their passions, and improving the world around them." The site is part of Participant Productions (former eBay president, Jeff Skoll, is its founder and CEO). Each of the films they produce has a social action campaign connected with it.

It definitely seems like cause marketing is on the rise.

Entertainment Weekly announced in its February 10th issue that it would be starting a new section called "Entertainers with a Mission" where they would profile and donate to entertainers' philanthropic endeavors. Dove launched its much talked about Campaign for Real Beauty commercials during the Super Bowl to promote their Dove Self-Esteem Fund and L'Oréal advertised its Women of Worth campaign during the Golden Globes and will show its ads again during the Oscars.

If you are feeling grossed out by all of this commercialism, check out another site Nedra found, 8by1: Wishlist for Your World. 8by1 is a social networking tool that allows you to post your wish for a better world, connect with folks who share your wish and create action steps toward making it come true.


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