Kellogg's to significantly reduce marketing to young children; moms everywhere rejoice.

While this is obviously "better" news, it's not necessarily "good" news. As this article ( http://vitalvotes.com/blogs/public_blog/Kellogg-Ge... ) points out, "healthier" is not necessarily "healthy".

While reducing advertising to children reduces the "pester factor", it is likely those advertising dollars will be shifted to persuading mothers that Kelloggs cereals are the healthiest alternative on the market.

MC Milker - The Not-Quite-Crunchy Parent ( http://notquitecrunchyparent.blogspot.com/ )

Truly amazing!
And I do like the bit about the cynical reasoning. Nonetheless, it's a welcome change.

Marvia's Panama Journal ( http://www.marviaspanamajournal.com )

The Kellogg Company is the leading manufacturer of cereal and convenience foods. They are truly committed to fulfill the needs of the consumers and to help us to live a healthy life.

The positive, optimistic reasons would be because it is out of responsiveness to consumer requests and because the people who work for the company are just as concerned about these issues for their kids as is the general public. CPG marketing in particular has lots of women and moms in its ranks.

The cynical reasoning would be to voluntarily self regulate to avoid lawsuits ( http://www.nytimes.com/2007/06/14/business/14kello... )...

The policy changes come 16 months after Kellogg and Viacom, the parent company of Nickelodeon, were threatened with a lawsuit over their advertising to children by two advocacy groups, the Center for Science in the Public Interest and the Campaign for a Commercial-Free Childhood, and two Massachusetts parents.

Because of the changes by Kellogg, the groups said that they would not proceed with the lawsuit against the company. Viacom had not negotiated with the groups and was not part of today’s announcement; the groups said that they had not determined if they would proceed with legal action against the broadcaster.

I'm glad they're doing it, but I also wonder what prompted the change.

www.thezenofmotherhood.blogspot.com ( http://www.thezenofmotherhood.blogspot.com )

This is actually kind of shocking. Good. But shocking, nonetheless. What really prompted them to do this, I wonder?

laurie
www.notjustaboutcancer.blogspot.com ( http://www.notjustaboutcancer.blogspot.com )