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Robert Putnam in his book Bowling Alone, The Collapse and Revival of American Community, writes that our social capital has declined and that we have become disconnected from family, friends, civic involvement, and shared experiences. He notes that more Americans are bowling than ever before but that the number of bowling leagues has declined precipitously. I am not doubting the validity of his research, I just think he is missing the social web.
Take the iPhone for instance....Thomas Hawk, CEO of Zoomr writes: "Before I dig into the iPhone I thought I'd reflect back a bit on the last 36 hours or so. First of all, to those who say it was stupid to camp out overnight at the Palo Alto Apple store when I could have gotten it waiting only 4 hours in line at a At&T store somewhere else, you just don't get it.
Camping out last night at the Palo Alto Apple store was not about an iPhone. It was about an experience. Something that I value far more than my new iPhone."
It wasn't just "an experience"....it was a shared experience. It was shared in person, in lines and shared in live streams. AND if it weren't for the social web, I wouldn't be sitting in St. Louis, Missouri clicking on a link and seeing Robert Scoble in Half Moon Bay, CA on the cover of the Mercury News and nodding first in recognition, the I "know" him phenomena; then "WOW...Robert Scoble, former Microsoft guy, was standing in line for an iPhone wearing a t-shirt that says," I got iPhone."
iShare....experiences. And that t-shirt beats those bowling league shirts hands down.
Tags: Robert Putnam, Bowling Alone, iPhone, Thomas Hawk, Zoomr, Robert Scoble Media 2, 0, Apple
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