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K-K-K Katie: Quintessential Rise and Fall of a Woman In Power

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Cover of NYMagazine And so it begins. The countdown. In a 6,000 word article in the NEW YORK magazine Katie signals to the world that her days at the anchor desk are numbered.Have you started your office pool yet?

The headlines from this ode are numerous: there's the slapping incident(could any male anchor get away with that kind of behavior? A mention of a luffah can cost millions, imagine what a wrist slap would cost.)

During the tuberculosis story in June, Couric got angry with news editor Jerry Cipriano for using a word she detested—“sputum”—and the staff grew tense when she began slapping him “over and over and over again” on the arm, according to a source familiar with the scene. It had seemed like a joke at first, but it quickly became clear that she wasn’t kidding.

“I sort of slapped him around,” Couric admits. “I got mad at him and said, ‘You can’t do this to me. You have to tell me when you’re going to use a word like that.’ I was aggravated, there’s no question about that.” But she says she has a good relationship with Cipriano. “We did ban the word sputum from all future broadcasts. It became kind of a joke.”

There's more: there's backstabbing, the request to Leslie Stahl to reduce her salary by $500,000 to accommodate Katie's salary,and of course the plagiarism.As Jane Genova at Jane Genova:Speechwriter-Ghostwriter says Katie is jinxed.

You can't help but shake your head as you read it and exclaim: That lady is, yeah, under a dark spell.

For example, throughout the piece, Hagen captures Katie as vacillating from denial to subterfuge about everything from how she got into this situation to how it's going to why it's going that way to how she really does feel about it.

Case in point: From the article, it seems that Katie perceives the backstage backbiting and leaking as something the old guard at CBS shouldn't be doing and should be above even considering. On this Katie sounds downright shoolgirlish. She's been in the work world for years. Moreover, she's been in the ultra cut-throat world of TV. In addition, that world has become a dying medium and in such environments, expect people to be on their very worst behavior. Katie would have come across as more credible and less stupid if she said, "Of course in TV you expect undercutting, blaming, even sabotage. But this turned out, at least as I saw it, as over-the-top."

But maybe that's it: Maybe Katie is stupid.

Not so stupid, says Jim Cairns. In a piece called Katie is so dead, Cairnes writes the article could be a plant to announce Ms. Couric's exit.

You think maybe Katie is greasing the skids for her departure from the show by saying she'd rather do something else?! Like do a morning show, or 60 Minutes?! I wouldn't be surprised.

While the headlines make great soundbites,this is a must read article for anyone who is considers themselves a change agent. This is a story about powerful people who forgot that leadership is about motivating the team. It's about building trust and respect.

Couric and CBS's problems are very similar to the situation at Northwest Airlines-- don't expect the troops to rally around you when they are taking pay cuts and you are getting at fabulous salary.As Joe Hagan writes in his NEW YORK Magazine blockbuster.

Most critical to Couric’s clash with her new colleagues was the nearly insurmountable issue of money. The news division at CBS had been whittled down financially over the years, something Rather often complained about when he was the Evening News anchor. In 1991, the budget for the CBS Evening News was about $65 million a year; by 2000, it was closer to $35 million. Producers and correspondents had learned to cut corners and live on the cheap, scrambling for such simple amenities as food at news events like Columbine or Katrina while NBC showed up with its own catering truck. Now Couric’s widely reported $15 million salary (some in the TV industry say it could be closer to $22 million, though Couric and CBS refute that) was taking up a sizable chunk of the total news budget—plus her segments were expensive to shoot. A regular news segment using a single camera and a correspondent might cost about $3,000 to shoot and cut, but sending Couric to anchor from a remote location—requiring hair, makeup, lighting,

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y2vonne 5 pts

If it turns into a women can't succeed as anchors, then it's our own fault. WE know we can do it. WE know Katie wasn't the poster child for that. Let's not knuckle under and give the media fodder to write such drivel.

It's a Katie and CBS failure. Not a "women reporters can't do it" failure.

There are many, many excellent women in TV news... doing an outstanding job. CBS should have chosen one of them. Instead, they opted for perky little Katie... who, IMHO, couldn't interview Bugs Bunny effectively.

Yvonne DiVita
Blogging for Books and Business

drummergirl 5 pts

Wow - I thought Katie was a little tougher than that. I agree with Virginia that this is going to turn into "women can't succeed as a nighttime anchor" rather than just about Katie. What a bummer. I don't watch TV, but I had high hopes for her as a longterm success story.

Tish G 5 pts

about Moonves and Couric being so sure of their new format and their new anchor...

lest we forget that CBS had also changed its news format dramatically to reflect a more "warm and fuzzy" kinda "heartfelt" news show...

Which is not what people really wanted.

I've heard some of the rhetoric which would have made Moonves esp. think that the "heartfelt" approach would go over well--some of that having to do with "citizen journalism" and the personalization of news. Thing is, lots of that talk's really a lot of hype. Moonves and Couric found out the hard way--by having their news show bomb tremendously.

What struck me most in those first weeks was the proliferation of "soft" news (could never get a good story on Iraq) coupled with the ads for cancer meds and Depends. Ugh! was bloody awful! I felt like I was being patronized by both the news program and the advertisers. I immediately switched back to Brian Williams--who seems to have the right gravitas in his voice while being able to pull of a lavender tie. go figure.

Tish Grier
blogger/consultant/writer
currently with the Constant Observer ( http://spap-oop.blogspot.com ) and Love and Hope and Sex and Dreams ( http://lovehopesexdreams.blogspot.com )

Elana Centor 5 pts

One of the takeaways from the article for me was that this was about Katie being a STAR. A News celebrity. Moonves and Couric were so confident that America loved Katie that they believed that could transform the evening news just on her star power.

CBS is not the only company to misjudge its audience. Think Coke Classic.

I believe if Christiane Amanpour had taken over the reigns, people would have had a very different reaction. The woman has news chops and credibility.

elana
Blogher Contributing Editor,Business&CareersFunnyBusiness ( http://funnybusiness.typepad.com/funnybusiness )

Virginia DeBolt 5 pts

about this is that instead of the story being "Katie Couric couldn't succeed as a night time anchor," it's going to become "women can't succeed as a night time anchor."

http://www.webteacher.ws/
http://first50.wordpress.com/

Morra Aarons Mele 5 pts

should take over Katie's anchor desk- after all, she loves to do low budget video!!

http://www.rosie.com/

Even if she is a diva, I admire Katie Couric for taking a risk, and seemingly, admitting defeat. Thanks for the post, Elana.