BlogHer Conference '07 Sponsors Bring Fun, Facts and Fashion to Chicago July 27-29

FOR IMMEDIATE RELEASE July 17, 2007 BlogHer Conference '07 Sponsors Bring Fun, Facts and Fashion to Chicago July 27-29 Chloe Dao and Jillian Michaels - from hit TV shows Project Runway and The Biggest Loser - among the experts provided by BlogHer Conference '07 sponsors. PALO ALTO, CA — BlogHer, Inc. (http://www.blogher.com), the Web's number-one guide to women bloggers, today announced some of the exceptional opportunities that will be offered at BlogHer '07 by the conference's premium sponsors. "We're excited that sponsors are building on the momentum from last year's conference, continuing to provide educational and entertaining experiences to BlogHer conference attendees," said BlogHer co-founders Elisa Camahort, Jory Des Jardins and Lisa Stone in a joint statement today. "Our attendee registration fees remain among the most affordable for a full service conference, and we thank our sponsors for helping make this possible." Some of this year's premium sponsors, such as AOL Body, Google, GM and Dove Ultimate Clear Anti-Perspirant/ Deodorant plan to host activities at the BlogHer Conference '07. One of these activities, The Dove Ultimate Clear Sleeveless Ready Cocktail Party on Saturday, July 28 will feature a Do-It-Yourself activity table to encourage conference attendees to create their own sleeveless shirt. Chloe Dao, fashion designer and winner of a top reality TV show, will be on hand to assist shirt makers, give sleeveless fashion advice, and sign autographs on finished shirts! Giveaways at the party will include a sleeveless ready kit comprised of sleeveless clothes from Chloe's collection and a year supply of Dove Ultimate Clear. Dove will also donate $1 to uniquely ME!, the Girl Scout/Dove Self-Esteem Program, for every sleeveless person in attendance. For more information on this activity, please visit:

BlogHer Conference '07 will take place July 27 - 29 in Chicago, IL. The first two days of the conference will feature both general and break-out sessions, followed by the final day featuring an "OpenSpace" with the agenda built in real time by those attending. To register for BlogHer Conference '07 in real life, or in Second Life, go to:

http://www.acteva.com/go/blogher To view full conference schedules, please visit:

Day One, Friday July 27thDay Two, Saturday July 28th About BlogHer Founded in February 2005 by Elisa Camahort, Jory Des Jardins and Lisa Stone, BlogHer, Inc.'s mission is to create opportunities for women bloggers to pursue exposure, education, community and economic empowerment. The BlogHer Community (www.blogher.org) is the Web’s number one guide to blogs by women, where 60+ editors write guides to the hottest blogging by women in 20+ popular topics. In 2007, in addition to the BlogHer Conference '07 (July 27-29), BlogHer hosted its first Business conference in New York (March 22-23) to great success. The company's latest initiative is the BlogHer Advertising Network, BlogHer's qualified, targeted environment for contextual advertising showcasing more than 170 women bloggers across multiple verticals, including parenting, food and lifestyle. For more information visit http://blogherads.com. Contacts: Elisa Camahort, co-founder BlogHer LLC elisa@blogher.org cell: 408-504-5708 Lindsay Sheppard Krause Taylor Associates on behalf of BlogHer lindsay@krause-taylor.com 408.918.9085 # # #