The overwhelming feeling I got from last year's BlogHer Conference was that nobody planned to put their highest Technorati ranking on their tombstone.
But then, why do we care so much about traffic?
It's different for everyone. Some want ad revenues, some want credibility, some want what all of us want when we bother to throw a party--people to show up. There's often a childlike fear that bloggers--fine, that I--have that all of our heart-rendered outpourings will fall on deaf or criticizing ears.
Still, I gather that women overall, even "A Listers," would rather forego pageviews for the freedom to write what they are passionate about.
I self-flagellate for being a "bad" blogger. But, thinking this through a bit more, I think I'm a bad A-List Blogger. Don't go running to Technorati to throw my middling traffic numbers at me--I don't mean to say that I'm an A-Lister, I mean that as much as I would love to have a huge audience I don't want it enough to alter my blogging habits. I must not want it enough, anyway, because whatever it is that I'm supposed to do I haven't done it.
I read Jeremy Wright's tongue and cheek post about how to get on the A-List, written from the perspective of a recovering A-Lister, and found a lot of my underlying sentiments about blogging echoed. Jeremy wrote the post in response to Robert Scoble's in-earnest post on how to increase your profile in the Blogosphere. Scoble offers well-meaning advice, such as use conflict as a storytelling device in headlines, use visuals, and tag often.
All of this advice is useful for people who want TRAFFIC, but not so much for bloggers who just want to write good stuff dammit. We don't question our loyalty to blogging, but to being traffic-building machines.
I read Jeremy's piece a week after it was written--another A-Lister no-no, and had to laugh at the ploys he mentions as ways to boost your traffic:
10. Talk about what everyone else is talking about, adding your own spin, and linking to everyone else who is mentioning it.
Is it just me, or does anyone else have an aversion to talking about what everyone else is talking about? I can only read so much Katrina, TomKat, Apple Nano, Iraq coverage before moving on. While some bloggers thrive off of providing their take on popular news/issues, I prefer to riff off the pale underside--the part that doesn't get much light. So sue me!
9. Disagree with A-Listers. If you have the balls, "challenge" them to prove they are right.
On occasion I have something pertinent to say in the comments section of BuzzMachine. But other times I really don't. And though I can get eyeballs for no other reason than telling an A-lister that they are full of it, I'd rather wait until I mean it.
8. Use A-Listers' names in your posts. Name dropping is good.
I think I did this once and felt like a whore, like I invited Paris Hilton to my party, knowing full-well she'd ruin the good time everyone else was having by imposing on them throngs of paparazzi and bad taste. I got traffic, but I also felt cheap. And Paris only stayed long enough to see her name in hyperlink text.
The other form of this is recalling all of the drunkening people you spoke with at industry parties. On occasion I mention these shindigs, if I've had so much freaking fun and good conversation that a decent blog is conjured, but otherwise it feels like a social media circle jerk. When it's over I'm wet and drippy, and my readers are shaking their heads at me, wondering, "Was it really that worth it to sell out?"
Skipping a few...
6. Blog. A. Lot. 4-5 posts a day is a minimum.
I'm not sure I should get started on this one. Lord knows I've agonized over my output, but it can't really be torturing me like I purport it is, because I still insist on writing posts that rival the Bible in length. Going on two years of blogging I haven't found the secret to churning out copy several times a day AND having a personal and professional life. Maybe once a day, but then I better be getting paid for it, because it can take me hours to get out what I want to say in any adequate way.
Traveling with Susan Mernit I saw her method, of squeezing out quickies before bed. Not those kinds of quickies, I assure you, but considering what our Sex & Relationships Contributing Editor is reading these days you never know ;) I'm amazed at how she can eek out quality so quickly. Then there's (don't even get me started on) the NonBlogger Elisa Camahort (Non, being Latin for NINE!)
4. Talk about controversial topics. Say that the FireFox memory leak IS an issue, and that the team's response to it is the EXACT SAME THING as Microsoft would say about similar issues in IE.
Yep, this one resonated because, for someone so ensconced in social media, I could give a rat's behind about OS/IE/Insert name of technology here, IMHO. For that matter, I don't get excited discussing politics, unless it relates to career issues, or about sex, or American Idol, or any other hot-button memes or keywords that would get me clicks. To this day I get Google search traffic for my rants on Dell--probably more than I do my most heartfelt posts about Entrepreneurism and meaningful work. But, like, what am I supposed to do?
For some, the answer is write about what's hot. But that's like going blonde because more blondes get TV gigs. And, well, I'd make an ugly-ass blonde.
3. Make up lists. Top 10 lists are great. Funny top 10 lists are better.
An acknowledgement that we are desperately seeking readers with the attention spans of four year olds. Yeah, I know, people are busy. But if we took their time to give them something substantive they may not mind. As it stands, short and linky trumps long and introspective. I've got nothing against links, but they shouldn't replace READING other blogs.
Yep, Jeremy gets kudos for having the cajones to write this list. The comments that followed were even more interesting. So many people feel similarly--some commenting bloggers even altered their blogs purposely, knowing they would cut their page views in half but wanting to enhance the reader experience.
And all of the commenters were Men! I'd like to get a women's dialogue on this one. I feel like Wright's comments speak to where women inherently gravitate with their blogs, more toward personal expression (even in business-related posts) and less with traffic strategy in mind. Sure, we'll use the fun traffic-boosting tools we need to get our work out there, but will we strain our voices to make it into an A-list choir that's singing some other tune?
Comments
Blogs to Riches
There's an interesting article in the Feb 20 issue of New York magazine called Blogs to Riches. They have the low down on A, B and C-listers.
Nina@Sitting Pretty
ok I'll bite
As a z lister who will never be an a lister (unless I break down and write the lesbian erotica blog I've sometimes pondered in really odd sleepless moments) but someone who does like a couple of visitors because I'm a social being...
I think Scoble's advice and Jeremy's non-advice can be useful. Partly in the way you've just made it useful, Jory. By looking at the advice and figuring out why it doesn't work for you. And also by looking at the list and pondering whether there's a compromise to be had somewhere in there.
Let me tell you my "compromises"....
10 - I'm with you, how many times can you read about the "hot new topic". I held back today's original blogher piece because it was about abortion. When I arrived, there was too much abortion and even though my piece was different, this wasn't the time. Too much of one topic does not make me happy and I don't think it would have made Bloghers all that happy either. But sometimes, I do like to jump into the hot button topics. Actually, I'd like to do this more often than I currently do it but I don't have time. My perspective is quite often different from the "popular people's". I hope to improve on my "timely posting" issues over the next year.
8- I have namedropped but not really namedropped. I have mentioned Scoble and I have mentioned Dooce and I have mentioned Winer. Not often and only tongue in cheek except when I had something I really wanted to say about Scoble's son and his podcasting problems (that probably falls into #9). I am really troubled by people who name drop with every other post. It makes no sense to me and I will NOT do it. But if it fits my subject - then heck yea, namedropping is good.
6. Blog. A lot. I can't do 4-5 times a day and I won't beat myself up for that. I can, however, pledge to blog once a day on at least one of my blogs. More than that and people would kill me (my family mostly) but readers too. Daily Dose of Denise is fine but 4xs daily is overkill.
4. This is like #10 to me. Sometimes, it's a good idea to do this. To avoid the hot topic just because it is hot doesn't make sense. Your "community" wants to hear what you think about topics that are important or in the news. It gives them a chance to get to know more about you and ummm disagree with you. ;-)
3. I like lists. I don't want a blog that is completely lists but once in awhile, it's good. Quick. Easy. Often amusing. And lists are something I do pretty well. And lists are something a lot of people do pretty well or do really badly - both find them interesting, but for different reasons.
And I just exceeded some comment rule by writing a huge comment, didn't I? I suppose I should have blogged this list instead. ;-)
~Denise
Great post.
Funny thing, now that I use Bloglines I find myself reading people who post less, more. Does that make sense?
You know, I don't click on someone's blog for a few days, and I see that (12) next to their blog, and I just think, oh, I just can't keep up with that. Except for Cute Overload. They can just keep on bringing it on!!!
PLUS, I am really into slightly longer, well-written blog posts. Hell, they're still actually short; it's not a magazine feature article! I enjoy the occasionally quicky as much as the next girl, but if that's all there is, multiple times a day - personally, that's just not what I'm looking for. :)
As for Technorati, it's interesting and I definitely use it, but I'm not sure if what they're measuring is actually uberrelevant. It's a strange thing to measure links from other sites instead of actual traffic. And dude, who the hell is linking to Boing Boing??? It's just so outside my personal blogosphere.
And the funny thing is, how does 20,000 links even mean so much??? It's a really small number when compared to the population of readers. I always get the sense that something's being fudged in our perceptions.
Can we get a Site Meter driven top 100 list? I wonder if it would be different and how.
Irony?
Jor: I do find it just a tad ironic that you link to A-Listers (recovering or not) Jeremy and Robert (and Susan too) in this post while comparing A-List name-dropping to whoring.
Or is it just me? ;)
Actually sometimes A-Listers are A-Listers because they write interesting stuff that people feel like commenting on (whether in long-ass comments or in blog posts) and it shouldn't make us feel dirty if they do, and we do.
Elisa Camahort
BlogHer and Worker Bees
elisa@blogher.org/elisa@workerbees.biz
I can't leave the house...
Till my eyebrows grow back. You just singed them off!
Seriously, points well-taken. Though the mention was good old citation, not the desire to be the whore I hate to be...most of the time.
Jory Des Jardins
BlogHer
Personal Blog Pause
LOL
True that. :)
hilarious, and pointed.
hilarious, and pointed. personally i always cringe when people begin speaking in alphabetic list-isms; i for one have no desire to categorize myself in that manner. there's something flat-out unseemly about it, and in my gut i sense that positioning oneself or others in such a way lends support to the generation and maintenance of a social pecking order of the sort i thought i'd happily abandoned with high school.
as for technorati, i'm increasingly disenchanted. my stats haven't changed AT ALL (up or down) in over two months, though i'm aware of a fair number of links to my site having been created in that time. for the numbers to remain wholly static for that length of time tells me something is wrong with their system; had my numbers actually GONE DOWN i'd have more faith in their tallying, to be honest.
anyway, great post. lots to chew on here.
xo trace
++++++++++
sweetney.com
email me
I've noticed that, too...
No matter how many new links I get, and yes, some of them are from new sites entirely, my techorati stat stays the same. I suppose it's possible that people are dumping me off the back end at the same time that people are adding me on the front end... but I can't even check that, because it's impossible to page through all your link pages without getting an error message.
So, ultimately, Technorati is what it is. Fun to play with for what it is.
What about fame and fortune?
There's definitely a little part of me that relishes the thought that the mommies at the playground are pointing and whispering about me not because they see my tattoo peaking out from underneath my shirt sleeve but because they realize that there's a WORLD FAMOUS MOMMYBLOGGER in their midst.
I love your long, well-thought-out, and well-written posts, Jory. This one and the one about working your passion in particular.
Also, I reserve all right to name drop or not, make up funny lists or not, compulsively check my stats, ranking, and adsense account, and go blond(er) while still agreeing with everything you're saying.
Mary
Mom Writes
Sitting a little straighter now
Why THANK YOU, Mary! You and Sweetney have to stop reading each other--you're starting to wear your barettes in the same direction ;)
Jory Des Jardins
BlogHer
Personal Blog Pause
mary, you're cracking my
mary, you're cracking my shit up.
and i'm sure all of the women at the playground are in awe of you for many, many reasons.
xo trace
++++++++++
sweetney.com
email me
Heh
I snuck back in here to get that link to the entry about about how to get on the A-List (for informational purposes only! My friend was asking about it.) and found your comment, Tracey. Thanks! Excuse me while I go obsessively peruse your entire archives now trying to find that mutual friend we must have in common.
P.S. Will you sign my yearbook?
Mary
Mom Writes
Technorati? Don't get me
Technorati? Don't get me started...
The longer I blog, and the more blogs I read, the more I become convinced that a simple mantra fits so many aspects - "your blog, your rules". Do it your way (whoever you are) and I suspect that the audience you desire (in composition and number) and exposure you feel comfortable with will follow.
When people start to consciously (and obviously) game the process by adopting obvious tactics, I can't help but smile, and think, "now what?" Which is where I possibly incur Elisa's wrath by raining on the whole Carnival thing. Want to take an immediate hike up the Technorati tree? Host a hot carnival, include a bajillion links to other blogs in it (the more the merrier), and sit back and watch as a bajillion bloggers write a post on *their* blog and say, "ooh, lookie, I got mentioned in the latest Carnival of Self-Aggrandisement!" Net result - pick up a few hundred linking sites in Technorati. So easy to do - and, in my opinion, so pointless. There's a particular carnival I'm aware of, where I conduct the following experiment - check the Technorati stats for the host a week beforehand - check them a week after - the effect as above, like clockwork.
Me? I'll write what I want, when I want, in as many or as few words as I want. If people read it, or link to it, maybe I'm doing something right. If they don't, maybe I'm doing something "wrong". But, who's to say? It is, after all, "my blog, my rules". I don't care if I have a readership of one - as long as that one person has benefitted, in the tiniest degree, from what they've read.
Blog: Multidimensional.Me
To clarify slightly...
I've just re-read my preceding comment, and I didn't *quite* make the point I intended to. I don't have anything against Carnivals - done well, I think they're a great way to "take the pulse" of a specific area of interest. But I'd be more interested in Carnivals where someone *other than the blog author* submitted the posts for consideration - and where the Carnival published statistics of how many posts were rejected for that edition.
In other words, I'd prefer to see Carnivals where obvious quality control is in operation. It takes skill to write a precis of a post, for inclusion in a Carnival - but if everything that's submitted is included, where's the editorial input that makes it, truly, a "best of"?
Full disclosure - I have submitted a post to a Carnival exactly once - because the Carnival's host revealed that they were very short on submissions, and I felt sorry for them! ;-) I felt kind of "unclean" doing it - and won't submit another. To the best of my knowledge, none of my other posts has ever featured in a Carnival - but, imagine my thrill if I ever discover that a third party submitted one of my posts to a Carnival, and it was included. To me, it's the difference between asking for a link, and finding out that someone has linked to you under their own steam - I get fewer links, but do I *ever* appreciate the ones that I get, so much more.
So, these two comments might *seem* off-topic, but I don't think they are - I guess I'm more interested in the recognition that others give me, because *they* think I might be deserving of it, than the recognition *I* can harvest, because I work out all the ways to game the system. If I ever rise above the Z minus list, it will be because other people think I should, and not because *I* think I should. I suspect that my sense of achievement at that point will greatly exceed that of any shameless self-promoter.
Blog: Multidimensional.Me
Oh hell - I'm really not
Oh hell - I'm really not communicating very well today. To clarify even further - I have submitted *one of my own posts* to a Carnival exactly once - I've submitted other peoples posts to Carnivals quite frequently.
It's like the profusion of blog award sites that seem to crop up every other week - if they allow people to nominate their own blogs, well, I shake my head.
Blog: Multidimensional.Me
Freedom vs tyranny!
I love this topic, Jory. I was just writing last week about the manner in which I blog and questioning [rhetorically] whether I should just give up altogether. I don't post many times a day, I don't link very much, sometimes my titles are inexplicable -- but I blog for self-expression, not to make money, and not to top the traffic charts.
I think this is definitely another case of deciding whether to play by "Their" rules or one's own. Though it may affect my bottom line in terms of hits, I'll continue to blog my own way, for better or for worse, and keep the satisfaction. So much of A-list blogging or blogging "how-to" assumes that every blogger has the same goal: power, money, fame -- and though most people agree those would be good perks, it's not what drives all of us.
great post
I guess blogging, just like everything else, has it's tendency towards social darwinism, for better or worse.
But when I see the lists or articles telling us non-A listers how to get more traffic, I can't help but think those general recipes are a tad insincere and superficial.
Most of us blog because we have something we want to say and most of us hope that day after day, we are not simply talking to ourselves alone. But I think that the idea that there is some simple recipe for getting tons of traffic, is naive and a bit superficial. But that's just my take.
I myself have joined some of those big blog directories to get my little blogs name out there and have dutifully put the cute little button in my sidebar but at the end of the day, I figure that if I write something people want to read, hopefully my traffic will pick up a bit. But I am not going to follow advice like "make top ten lists" if I don't really feel like making a top ten list, if you get my meaning. Basically, I am going to do my own thing.
I have come to like the idea of having regular readers who return time and time again as opposed to just tons of hits from people who get to my blog sometimes accidentally and who will never again return for one reason or another.
I will say that as a non-A lister I am sometimes amazed at some of the sites who are considered A list. I think at a certain point some of the bigger blogs get a bit lazy and take their readership for granted and it seems that fame and/or notoriety has caused some of them to focus on sheer quantity of posts over substance and quality- I am just thinking of one or two of the big political blogs I keep an eye on- I really can't speak for other subject blogs (like food, business, or tech) because I tend to focus almost exclusively on political and legal blogs.
And going back to the social darwinism thing, I have noticed a bit of A list snobbery, but I guess that is to be expected as you find that in almost every medium. But generally, when I think of the blogosphere, I think of us all being in "it" together, regardless of technorati ranking.
What's a "carnival"?
OK, I read it here and over at PFAdvice, so I have to ask, what IS a "carnival"?
Blog Carnivals...
...started out as a way for folks blogging about a shared topic to provide exposure to their blogging segment. The idea was that everyone blogging about, say business, would submit a relevant post, and each week a different business blogger would "host" the carnival (called such because they travel from blog to blog.) Here's a description at BlogCarnival.com.
The carnival host actually has to do quite a bit of work to organize submissions, often exhibiting really admirable creativity, and is rewarded with a bump in traffic. Each submitter also hopes that they've submitted a post that grabs people's imaginations, and that they too get a bump. And of course one hopes one retains some percentage of those new visitors because they'll look around your blog and realize how insightful and brilliant you are :)
Assigning some kind of morality to carnivals (or to self-promotion in general) is where Koan and I might diverge :)
Frankly, I don't see Carnivals as all that different from BlogHer...we are trying to promote women bloggers and help expose them to the world. As long as they're regularly blogging, not a spam blog, and meet our basic guidelines, we will list their blogs. We're not claiming to be arbiters of quality...it is after all subjective. You and I might find very different blogs interesting and worth reading.
I prefer carnivals that give me freedom of choice. :)
Long winded answer, huh?
Elisa Camahort
BlogHer and Worker Bees
elisa@blogher.org/elisa@workerbees.biz
And there was I, expecting
And there was I, expecting to get an eyebrow-singeing too... ;-)
The similarity between BlogHer surfing guides and carnivals wasn't lost on me beforehand - but there *are* quality controls in place (e.g. blogroll entries are vetted). I'm not against promoting women bloggers - far from it, I'm all *for* it - but, because I'm excessively weird, I find self-promotion to be distasteful, and blatant self-promotion to be repellant - but, that's just me. It's just too easy to subvert Carnivals into, effectively, extended link-swapping circle jerks - and, sadly, that's what I see happening in quite a few of the Carnivals I've looked at.
For clarity - I never pooh-poohed the effort required to host a carnival well. Far from it. Nor am I advocating restriction of freedom of choice. I'm just saying that Carnivals provide another means of gaming the system - and that's either a good thing or a bad thing, depending on your perspective. If the objective is to promote good writing, then it's a good thing (in my opinion) - if, however, the objective is to shamelessly harvest links (and thus boost "ratings"), then it's a bad thing (in my opinion).
Blog: Multidimensional.Me
link-swapping circle jerks
So Carnival of Feminism is a link-swapping circle jerk? As is Grand Rounds? And Carnival of Homeschooling? And Carnival of Education? And Carnival of the Cockroach (which I so proudly was at one time included)?
But Blogher is not a link-swapping circle jerk.
Here's my real question about your Carnival issues, Koan - you said:
Those are the only two reasons for creating and participating in a carnival? To promote good writing or to boost ratings shamelessly? There's nothing else going on here? Not the sense of community one might feel from hosting or participating or reading a carnival? Not the ease of access readers might feel when carnival is launched? Not the powerful and positive feelings of inclusion someone (who is often not included) might feel when accepted into a carnival?
~Denise
Not for the first time,
Not for the first time, Denise, you take me to task for a misread (or misrepresented) version of what I said, rather than what I *actually* said. Which is fine, if that's your thing - but it's not *my* thing.
I did not say that any Carnival *is* such a thing - including any of those you mentioned - I said it was easy to subvert one to such a thing, and that I see signs of it happening. Which is not the same thing at all - but please, have a go at me for something I didn't *actually* say, if it amuses you.
Nor did I say that those were the only two rationales for a carnival - re-read it, I didn't say that. I picked *one* rationale that I, personally, could get behind, and *one*, personally, that I could not. There are other rationales - and you've listed some. Good for you. Please *don't* imply that I stated that there were only two - I did no such thing.
Blog: Multidimensional.Me
Gotcha....
I appreciate this follow up Koan, because I wasn't reading your post(s) in the manner in which I believed you intended them to be read.
I was hearing you make only negative comments about carnivals. Even when you provided one rationale that you could get behind, your tone still sounds negative to me - like you believe there doesn't exist such a carnival.
You may not have written your responses with the "tone" I'm hearing. It happens. Which is why I responded in the manner in which I did.
~Denise
Was waiting for someone to mention it
But I find the whole phrase
to be far more offensive than grow a pair. MUCH MUCH more.
In which case, I apologise
In which case, I apologise unreservedly for using a phrase that you found offensive. It was not my intention to offend anybody.
Blog: Multidimensional.Me
Oh boy
It's so easy to offend people, intentionally or unintentionally.
Is there a female equivalent we could use instead?
~Denise
Avoiding offensive language
For the record - I do not set out to use language which I know (or suspect) will cause offence. I didn't set out to cause offence in this instance - but I patently did (because TW says she was offended). So, I didn't debate the point - I didn't attempt to justify the offensive phrase - I did the appropriate thing, which was to apologise, completely, unreservedly and immediately - and I mean it. I won't use that phrase in the future. I am human - I err, I'm made aware of my error, I adapt, and hopefully I do better in the future. I'm going to break a self-imposed rule, here, and link to one of my posts on my personal blog - because it's absolutely relevant here - *especially the comments*. I do not set out to offend - and if I'm made aware of it, and a non-offensive alternative exists, I'll use it, no argument.
So, *this* problem won't arise in the future, because I won't use that phrase again. But, what to do about the present? I've given offence, and apologised unreservedly. Is that sufficient? I *could* edit the comment in which I used the offensive phrase - give me an acceptable alternative phrase (e.g. "mutual ego-stroking") and I can do so. I have two concerns with doing so - firstly, it rather invalidates both your and TW's comments, so for my edit to make sense, you would have to edit yours, and arguably TW would need to delete hers - and secondly, I think that "rewriting history" in this way is wrong, because there's a learning point here, and if we cover up this incident, then isn't it more likely that a similar incident will occur in the future?
For that latter reason, I'd prefer *not* to edit my comment - let it, and my subsequent apology stand. But, if others would prefer I edited it, using an innocuous phrase, I'll do so - my point didn't rely on being offensive - *if* you and TW will both amend yours accordingly. Keep in mind, however, that if I do this, I will look you firmly in the eye and request that you do likewise with your use (or pseudo-use) of Twisty's catch-phrase. Because, let's be clear on this - I didn't set out to cause offence. You used (or pseudo-used) a catch-phrase that you expected to cause offence - and it did. I have to say, I find it somewhat ironic that the person who suggests looking for an alternative phrase in this instance is the same person who supports the offensiveness of the other phrase.
Blog: Multidimensional.Me
girly insults
I use "circle jerk" for any gender, but I suppose "daisy chain" or "circle jill"...
-----------------
Liz Henry
lizzard@bookmaniac.net
Badgermama - personal & mommyblog
http://liz-henry.blogspot.com
I'm intrigued...
*Why* did you wait for someone else to mention it, before making me aware of the offence I'd caused? If you'd told me sooner, it could have been dealt with sooner. If you were offended, you were offended - surely it didn't need someone else to validate your feeling? If you didn't want to mention it in a comment, you could have emailed me - I'm not an ogre.
Blog: Multidimensional.Me
One reason...
One reason why she waited might be because I wanted to murder her in her sleep once she opened her mouth. ;-)
~Denise