BlogHer|bet '11 Agenda

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BlogHer | bet '11 has concluded, but that doesn't mean you've missed out! Purchase a virtual pass for only $49.99, and you'll have access to all the tracks, sessions and keynotes offered at our inaugural event!


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Day 1: Thursday, March 24, 2011
Time Event
6:00pm - 8:30pm Welcome Reception

Cisco will host a Welcome Reception at their Telepresence Suites site in Santa Clara. Meet fellow attendees and try out the latest in videoconferencing and collaboration technology.

Day 2: Friday, March 25, 2011
Time Event
8:00am - 8:45am Breakfast and Welcome
9:00am - 10:00am Mentoring and Peer Networking Session #1
10:15am - 11:15am Mentoring and Peer Networking Session #2
11:30am - 12:30pm Business Track: Leading Developers…Especially If You Aren’t One

You have the big idea, but you may not be planning or able to single-handedly develop it by yourself. You’re going to work with developers, coders, engineers, testers. If you’re not one of that techie tribe, you may feel it’s hard to communicate what you want effectively and even harder to be taken seriously by these stakeholders. But you absolutely can and must lead a development team, even if you’re not a developer. This session will talk about what establishes and maintains credibility, and about communication styles and tactics that work. Moderated by BlogHer co-founder Elisa Camahort Page, joined by Susan Mernit and Sandy Jen, on this critical relationship.

Entrepreneurism Track: The Deck

How do you convey the value of your team, your idea, your company in 10 slides or less?  How important are financial projections…and how far out should you go? How do you respond when each successive potential investor with whom you meet gives you new…and often contradictory…feedback on The Deck? Your Deck must be the sharpest knife in the drawer. Hear from longtime investors what really matters to them when reviewing The Deck. Moderator Lisa Stone talks to experts Patricia Nakache, Cindy Padnos and Heidi Roizen, who each share their perspectives from having been on both sides of The Deck.

Technology Track: Excellent User Interface and Experience

The explosion of time spent playing social games and using social media is a clue to what draws users in and keeps them engaged long-term. Whether you’re developing software, games, applications or a web site, incorporating some of the most appealing and addictive qualities of the online social experience into your user interface and experience is the baseline you’ll need to compete. Pick the brains of some experts on the user engagement continuum, from interface to experience to satisfaction, and come ready to radically re-think your own product. Experts Nicole Lazzaro, Wendy Lea and Megan Gaiser will be moderated by Marnie Webb.

12:45pm - 1:45pm Lunch Keynote: What Conveys Leadership in a Crowded Market?

Companies and investors invest in people, not just ideas. One of the most compelling parts of your pitch will be who you are, how you think and what you bring to the table. Giving proper, and scrupulously accurate, credit to your own leadership qualities is critical. Find out from industry leaders, including Laurie Yoler, Managing Partner of Growth Point Technology Partners, Dana Mauriello, Co-Founder and President of ProFounder, Megan Smith, VP of New Business Development and GM of of Google, and moderator Moira Forbes, Publisher of ForbesWoman, what can make you stand out, especially in the sea of other eager entrepreneurs and intrapreneurs in Silicon Valley, Silicon Alley, and points beyond.

2:00pm - 3:00pm Business Track: Managing Up: The key to accelerating your big idea

Leading a team to develop your big idea is a non-starter if you haven’t managed to convince your management to let you take the ball and run with it. Seeking corporate management approval can be harder than getting seed funding! How do you position a big idea to get the most traction? Telle Whitney, President and CEO of the Anita Borg Institute, moderates this panel of corporate stars, including Director of Communications for The Coca-Cola Company, Crystal Warwell Walker; Executive Director of New Product Development and Research at Kaplan University, Jacqueline Jones, and Vice President of IBM, Sandy Carter, who have cracked the code on getting buy-in at the highest levels in an organization.

Entrepreneurism Track: The Term Sheet

Tranches. Cliffs. Preferred vs. Common. When you finally review your first investment term sheet you might feel like you’re reading a foreign language. You may also find yourself working with bankers and learning about Debt. Warrants. A/R Lines. Whatever the circumstances, it is absolutely critical to understand each and every term on any term sheet. Kim Polese, former CEO of SpikeSource, moderates the conversation with Jan Reed from Silicon Valley Financial Group, Diane Savage from Cooley and Laurie Yoler from Growth Point Technology Partners for an in-depth look at term sheets. No one will protect your future and your investment of blood, sweat and tears except you. So study up!

Technology Track: Making the Most of Mobile

Mobile has finally truly reached the ubiquity and utility that the industry has talked about for years. Much more than a channel for localized coupons, mobile is on a track to become the dominant distribution platform for your big idea. If you’re not building mobile, you’re missing the boat. Join Angela LoSasso, moderator, along with Barb DybwadAmy Friedlander Hoffman and Nina Bhatti, to discuss why, and how you can get onboard.

3:15pm - 4:15pm Business Track: The Brand

How important is “brand” to a new idea? You don’t have a lot of budget, and it’s an ever-more-noisy environment. Moreover, conventional wisdom states that your brand is what your customers make of it…and you’re just starting out. So, what is “brand” to a brand new company or product? How can you establish your brand, and be true to it as you grow and evolve? Join branding experts like Liz Dolan, Analisa Balares, Janet Riccio and moderator Gina Garrubbo to explore how branding is relevant to your big idea.

Entrepreneurism Track: The Exit

When should you start thinking about exit strategies? Some would argue that if you’re already thinking about the end, you’ll never get past the starting line. But just because you’re not projecting your exit doesn’t mean you shouldn’t understand what various exit paths look like and what they mean for founders. Robin Wolaner moderates, and has been through several kinds of exits herself, joined by Christine Herron, Janice Nickel and Wendy Lea, all who have seen exit strategies in action.

Technology Track: Media, measuring, monitoring and the meaning of it all

Online media and tools are probably critical for the promotion and propagation of your big idea. And depending on your product, online adoption may be the ultimate measure of success. In an ever-more-disaggregated online environment, how do you make sure you are measuring the right things…and understand how to act based on the results? Jory Des Jardins leads the conversation among Betsy Aoki, Amy Chang and Laura Fitton are among the experts on hand to discuss.

4:30pm - 6:00pm Closing General Session: What to do, what not to do, where to turn, and what success looks like

The epic finale to a jam-packed day, our closing general session will present you with a final, inspiring look at women who are out there doing it at every point of the women’s leadership pipeline. It will also highlight some of the great resources available to you. Pattie Sellers from Fortune Magazine facilitates this embarrassment of riches for ambitious women.

Janet Riccio, EVP of Omnicom and founder of their G23 subsidiary, Kim Polese former CEO of Spikesource, and Ellen Pao, Partner at Kleiner Perkins Caufield & Byers, will share Rapid Fire Advice: When pitching your idea, what’s the one thing you MUST do…and as important: The one thing to avoid at all costs?

We’ll then present a series of organizations that are out there as resources for women who want to get to the next level. Not only will the founders of those organizations speak, but they’ll each bring with them one woman who has successfully gone through their program and used it to accelerate her own idea down its path.

To close the day on that very motivating note, you’ll hear from:

7:00pm - 9:00pm Optional Dinners