Welcome to the BlogHer | bet ’11 liveblog of the Entrepreneurism Track: The Term Sheet panel. Presenters: Diane Savage, Jan Reed and Lori Yoller Moderator: Kim Polese >> KIM POLESE: I was part of the original Java team at Sun, launched Java, and then left and founded a company called Marimba with three of my colleagues. I ended up taking that public and selling it to BMC in 2004 and then was the CEO of OpenSource start-up company. I recently sold that and now I’m chairman of yet another start up. So I am officially a serial entrepreneur....more
Media, measuring, monitoring and the meaning of it all
Online media and tools are probably critical for the promotion and propagation of your big idea. And depending on your product, online adoption may be the ultimate measure of success. In an ever-more-disaggregated online environment, how do you make sure you are measuring the right things…and understand how to act based on the results? Jory Des Jardins leads the conversation among Betsy Aoki, Amy Chang and Laura Fitton are among the experts on hand to discuss.
1) Jory Des Jardins
Closing General Session
Pattie Sellers from Fortune Magazine
Janet Riccio, EVP of Omnicom and founder of their G23 subsidiary
Kim Polese former CEO of Spikesource
Ellen Pao, Partner at Kleiner Perkins Caufield & Byers
Welcome to the BlogHer | bet ’11 Liveblog of the Closing General Session: What to do, what not to do, where to turn, and what success looks like.
Pattie Sellers: While 488 of the Fortune 500 are controlled by men, and women are leaving corporate America, many of those women are leaving to start their own companies.
How do you convey the value of your team, your idea, your company in 10 slides or less? How important are financial projections…and how far out should you go? How do you respond when each successive potential investor with whom you meet gives you new…and often contradictory…feedback on The Deck? Your Deck must be the sharpest knife in the drawer. Hear from longtime investors what really matters to them when reviewing The Deck. Moderator Lisa Stone talks to experts Patricia Nakache, Cindy Padnos and Heidi Roizen, who each share their perspectives from having been on both sides of The Deck.
Welcome to the BlogHer | bet ’11 liveblog of the Making the Most of Mobile panel.
What follows is the juiciest pieces of a lively conversation amongst our talented and visionary panelists.
Angela LoSasso - panel moderator, Director of Social Media at RIM.
Barb Dybwad - Dir of Content, Tecca.com, a consumer electronic site.
Amy Friedlander Hoffman - Priority Digital Media
Nina Bhatti - Principle Scientist, HP Labs
Moderator Angela LoSasso:
Welcome to the BlogHer | bet ’11 liveblog of the Excellent User Interface Experience in the Technology track. What follows is the juiciest pieces of a lively conversation amongst our talented and visionary panelists.
Speaking on this panel are:
Moderator Marnie Webb, Co-CEO at TechSoup Global
Nicole Lazzaro, Founder of XEO Design, makers of the iOS game, Tilt
Wendy Lea, CEO of Get Satisfaction
Megan Gaiser, CEO/CSCO of Her Interactive, the makers of the Nancy Drew franchise games
How do you connect with your users before you launch your product?
Welcome to the BlogHer | bet ’11 liveblog of the Entrepreneurism Track: The Exit panel!When should you start thinking about exit strategies? Some would argue that if you’re already thinking about the end, you’ll never get past the starting line. But just because you’re not projecting your exit doesn’t mean you shouldn’t understand what various exit paths look like and what they mean for founders. ...more
Welcome to the BlogHer | bet ’11 liveblog of the Business Track: Managing Up: The Key to Accelerating Your Big Idea panel!Leading a team to develop your big idea is a non-starter if you haven’t managed to convince your management to let you take the ball and run with it. Seeking corporate management approval can be harder than getting seed funding! How do you position a big idea to get the most traction? ...more
Welcome to the BlogHer | bet ’11 liveblog of the Business Panel: The Brand.
Moderator: Gina Garrubbo (GG), EVP of BlogHer
Liz Dolan (LD), EVP/Chief Marketing Officer of Fox International Channels and National Geographic Channel
Analisa Barales (AB), CEO and Founder of Womensphere
Janet Riccio (JR), EVP of Omnicom and Founder of their G23 subsidiary
GG: What are the key elements that go into building a great brand?
A few weeks ago, Elisa announced our 10th annual BlogHer conference in San Jose and let you know you could register immediately. Today, I am sharing our hotel information, so you can book your room at the lowest rate possible for BlogHer '14. Read more