Thrifty Teens? (Hint: They're Not Recession-Proof)
by Mir Kamin

Traditional financial lore is that teenagers remain largely impervious to changes in the economy; teens and shopping go together like, well, chocolate and peanut butter. The current economic environment (notice that I am not using the "R" word) really is dire, though, because the news is now reporting that even teenagers are spending less.

There is a part of me that cannot roll my eyes forcefully enough over something like this. Because, honestly, it is neither true that all teens are shopping machines nor that kids trying to get the most out of their money is a new phenomenon. Nevertheless, thrifty teens are this week's it topic:

The souring job market and rising costs of the usual teenage indulgences - a slice of pizza, a drive to the mall, the hottest new jeans - are causing teens to do something they rarely do: be thrifty.
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It's a far cry from the freewheeling spending of recent years, when teens splurged on $100 Coach wristlet handbags, $60 Juicy Couture T-shirts, and $80 skinny jeans from Abercrombie & Fitch.

Now jobs for teens are less plentiful, and parents who supply allowances are feeling the economic pinch.

Stalwart retailers of teen apparel, such as Abercrombie and American Eagle Outfitters Inc., are reporting sluggish sales, defying the myth that teen spending is recession-proof.

It's even becoming cool to be frugal.

The article goes on to discuss things like how ELLEGirl is now hosting a regular DIY segment on their site called Self Made Girl. You can view the Prom Purse Segment for a taste of it, but do note that neither in the text entry or the video are prices discussed at all.

Following on a comment in the article from ELLEGirl editor Holly Siegel, SavvySugar turned to readers:

There aren't as many jobs available for younger workers and parents have less disposable income to give to their kids as spending money. The senior editor of Ellegirl.com, Holly Siegel, explained that teens understand the need to cut back and are all about finding deals. She added, "It's a little tacky in the economic unrest to tote a big logo bag." Do you agree with her?

At last check, 51% of SavvySugar readers said that big logo bags are always tacky, while 42% of readers said it's not tacky and people shouldn't be judgmental about it. The close running of those two opinions made me cringe a little, actually.

But the "big news" of the day? Teens shopping in secondhand stores and how this is a real shift in teen spending.

I find that interesting, given that I was a teen 20-something years ago and I shopped in thrift stores even back then. I don't remember being that unusual, either. There have always been Spenders and Savers even amongst teenagers, and guess what! We grow up into people who either must buy, buy, buy! or people who know how to manage our money. Go figure.

Sarah Burningham at How To Raise Your Parents agrees with me:

News flash: Teens have always been thrifty.

I mean, seriously, do they really think that teens had unlimited budgets before the market started to change? Teens have been shopping vintage and making their own clothes for years. For generations. Probably since the dawn of time. I think it's funny that the AP thinks this is a new trend.

On the other hand, Betsy at I Am TRex says the article got it wrong, but for a different reason:

from ABC News: Top Stories

In the slumping economy, teens are finding it cool to be frugal.

My thought, BULLSHIT! Kids may be more frugal, but no way are they finding it cool.

She goes on to give us her take on the reality of the situation:

Here’s what the conversation ACTUALLY sounds like:

I know we need to pay the rent and I know we need food and stuff, but you don’t underSTAND. I will just DIE if I have to go to Lisa’s party in a shirt I once wore to school? Do you want me to DIE? DO you HATE me?

I’m just guessing here.

Regardless of the scenario in your house -- whether your teen is whining for more or finding creative solutions to deal with a tighter budget -- I encourage all parents to check out Karen's recent Kids and Money post about how to handle money issues with kids of all ages, ranging from preschoolers all the way up to age 21. I especially like her steps for teens:

Ages 11-12. Expand the allowance to include additional responsibilities, such as paying for mall excursions with their friends and buying gifts. This is also a good time to introduce kids to the basics of investing -- namely, owning shares of stock means being part owner of a company whose products they use or whose stores they shop in. In our business, many times, we open what is called an UGMA account for the child and the parent contributes the child's money into that.

Ages 14-15. Encourage kids to get a job, at least over the summer. Teens this age are permitted to work in offices, amusement parks, movie theaters, restaurants, supermarkets and other retail stores. Arrange for them to have an ATM card, so they can deposit and withdraw their earnings from their own savings account.

Ages 16-17. Put teens in charge of a clothing allowance. If they don't already have a part-time or summer job, now's the time to get one. Now's also the time to open a checking account and get a debit card, so they can learn how to manage their money before they head off to college (co-sign the account if the bank requires it because they're not yet 18).

The bottom line is always that teens need guidance on how to manage their money -- guidance best given through good example and open communication. I mean, really, did we have a rash of logo-bag-carrying teens whose parents were frugal, conservative spenders before the economy started to tank? Probably not. The economy doesn't dictate how our kids spend, the lessons we raise them with do.

BlogHer Contributing Editor Mir also blogs at Woulda Coulda Shoulda and Want Not.

Comments

 

Thrifty teens - cutting back is a way of life

I have a thrifty teen.  She was taught well, by a very thrifty mother.  I love the thrill of a bargain, and taught my daughter early that the more you save, the more you can do.   But, one lesson, or way of life that has served my daughter well, is she never followed the crowd.  I pity the teen who's self esteem depends on having a top from a certain shop.  And that shop charges 3 times the reasonable amount for a top.   Thus, that child has a few items they must wear over and over to make a statement to others they have something of that name brand. 

Not my daughter.  She told me a long time ago, in middle school, "mom, I don't need a label on my butt to make me feel good about myself."!!  Without me suggesting, she liked thrift stores in high school, and loves the sales racks.  She values money and also values being unique.  She said once, she looks at things that others don't want and makes it into something unique. 

Teens who are cutting back during a recession, are probably cutting back because mom and dad are cutting back.  See a child who depends on labels etc, and not too far away you will find a parent who does the same.   Your children mirrors you.  I had someone say to me once, I can't believe how that child acts.  My comment was, I'm not, have you ever met her mother? 

There are rewards to not handing your child everything they ask for, and teaching them the value of a dollar and the value of being themselves.

Thrifty teens are awesome.