Ever notice the high you get from scoring a pair of heels that are on-sale? The last pair of jeans on the sale rack-and they're your size? The most gorgeous blouse you've ever seen, at half price?

According to a study commissioned by TJ Maxx*, women's heart rates increased to 192 beats per minute when they found their ideal off-price item. The study revealed that off-price shopping is a unique experience, different from shopping any other retailer- and produces a greater euphoric experience than other heart rate inducing activities like eating chocolate or kissing-even skydiving!

We invite you to learn more about how discovering great savings and hot designer fashions leads to a natural high on Wednesday, May 14, 2008:

Retail Therapy Party

TJ Maxx

620 Avenue of the Americas (between 18th and 19th)

Wednesday May 14

5 - 8pm 

RSVP to invites@blogher.com

A newly unveiled Retail Therapy study reveals that shopping is indeed a euphoric experience. The study found that discovering an incredible piece of merchandise at an amazing price has a profound effect on brain activity; and shopping at an off-price retailer such as T.J. Maxx stimulates brain chemistry which releases endorphins into our systems and give us a great feeling of overall well-being. With prices of high-quality, designer and brand-name merchandise for up to 60% off department and specialty store prices, it makes sense.

Be our VIP guest: Nosh on eats, gab with the girls, and learn more about the results of the new Retail Therapy study. Every attendee will receive a $25 gift card to help her on her retail journey and will be entered to win a $250 T.J. Maxx shopping spree, care of T.J. Maxx. Meet the genius who is validating our love of shopping, Dr. David Lewis of the MindLab International, and if you want to experience the ‘high' for yourself, we can test you on-site!

We plan to have a ball. Please RSVP to invites@blogher.com if you will be joining us. All attendees must be registered. See you there!

*Study conducted by Dr. David Lewis, director of Neuroscience of the Mindlab International.