BlogHer '12 Agenda

Click here for Sessions-at-a-Glance
Pre-Conference Events: Thursday, August 2, 2012
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9:00am - 4:45pm Pathfinder Day at BlogHer 12
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Taking place on Thursday, August 2nd, Pathfinder Day was created to to help answer an ongoing, consistent question that we, as bloggers, often face: Where do I go from here?

For more info, visit the Pathfinder Day homepage on BlogHer.com

9:00am - 5:00pm HealthMinder Day at BlogHer '12
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Join BlogHer at HealthMinder Day to get expert health information and learn about the latest online tools and gadgets to manage your own total wellness, and that of your loved ones.

For more info, visit the HealthMinder Day homepage on BlogHer.com.

4:30pm - 4:45pm Live Address to BlogHer Attendees from President Barack Obama
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Join us in the Grand Ballroom of the Hilton New York at 4:30 pm for a live address from President Barack Obama, via live video feed! The Presidential Address will be recorded and posted on BlogHer.com following the conference.

For more from the Obama's, read The First Lady's latest post on BlogHer.com. 

6:00pm - 8:00pm OFFICIAL BLOGHER PARTY: Evening at the Expo
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Enjoy two hours of entertainment, activities, and prizes, while checking out the latest and greatest from BlogHer '12 sponsors. The party at BlogHer starts here, and we'll be releasing more details this event as August approaches!

8:00pm - 11:00pm OFFICIAL BLOGHER PARTY: The People's Party
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Brought to you by GoBowling.com.

Come one and all to the 6
th Annual People's Party! Celebrate all bloggerhood to kick off BlogHer '12. The People's Party is co-hosted by BlogHer and: Velveteen MindThe BloggessMotherbumper, and Oh, the Joys!

10:00pm - 12:00pm OFFICIAL BLOGHER PARTY: Queerosphere
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The fourth annual Queerosphere, hosted by the one and only Deb Rox, brings Thursday night to a close with a lovely chill environment, perfect for connection and celebration on BlogHer Eve. 

Day 1: Friday, August 3, 2012
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8:00am - 9:00am Breakfast
Newbie Breakfast
9:00am - 10:00am Welcome and Speed Dating, Featuring BlogHer Co-Founders Elisa Camahort Page and Lisa Stone
10:00am - 10:30am Morning Break
10:30am - 11:45am The Personal | Blogging for the Love of It
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Some of the loudest voices on the internet tell you that you need to monetize, grow, get PR contacts, and have a stronger media presence. Other loud voices are on either side of a partisan line, engaged in political gamesmanship and one-upmanship. But there are quieter voices in the blogosphere who have been raising their hand lately and reminding us all that they are here, and that their passion and devotion to personal expression is what the blogosphere has thrived on for over a decade: meet the bloggers who blog for the love of it. Blogging provides immeasurable gifts that may never result in quantifiable “success metrics.” Success can mean living a higher quality of life because your blog simply means something to you and others. It makes you and your readers happy, makes you think, makes you feel. Bon Stewart moderates a conversation with Alexandra Rosas, Dorothy Snarker, and a room of bloggers who share the love.

The Political | Sin Fronteras: Advocacy Blogging Across Issues and Borders
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Blogueras from North and Latin America talk about how they advocate for education, immigration, economic empowerment, and health reform issues online. What tools have been most effective to reach and focus the advocacy of Latinas online, marshaling forces when needed? How have online conversations evolved, where is influence most keenly felt now, and what’s in store for online advocacy in the future? Join a conversation, including Claudia CalvinMiriam Zoila Pérez, and Liza Sabater, with moderator Viviana Hurtadoabout activating this critical constituency.

The Professional - Beginner + Advanced | The Brand-Blogger Connection
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We’ve talked about what bloggers want from brands and seen many of the infamous “Bad PR Pitches” panels. Last year we even swapped the conversation entirely and let brand representatives talk about “Bad Blogger Pitches.” But in a conversation that will never stop evolving, this year we’re looking at GREAT brand and blogger interactions! Maria Niles moderates this lively discussion with bloggers Denene Millner, Doug French, and Stephanie Quilao, and brand representatives Anna Lingeris and Kevin Brown.

The Technical | HTML Doesn’t Have to Be a Four-Letter Word
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Don't let HTML and CSS scare you! Learn the basics of coding so you can easily tweak your blog's template or simply add functionality to your posts. Don't know what "nofollow" means, or wish you knew how to add a title tag to your photos for better SEO? After this session, you'll not only understand the lingo, you’ll learn how simple HTML code edits can improve your blog–and how you can make those edits yourself. Melanie Edwards, Rajashree Karwa, and Sarah Kimmel break down your HTML fears and build up your HTML chops.

The Visual | iPhoneography
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The best camera is the one you have with you. And as camera quality on smartphones has become sharply competitive with point-and-shoots, they have become the primary equipment for many photographers. In this session, you will learn about the best smartphone apps out there for shooting, editing and sharing your videos and photographs. With Elan Morgan and Stephanie Roberts, moderated by Stacy Jill Calvert.

The Geek Bar
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Platform Tour: Wordpress -- Erica Mueller
Take a tour of Wordpress from the inside out. Learn what Wordpress can do, and find out whether or not it's the right platform for you!

Managing Social Media Via Mobile: Windows Phone OS -- Sarah Kimmel
Maximize your mobile device to get the most of social media! Learn best practices, top apps, and security precautions you need for Windows phones.

Distributing your Blog Post -- Stacie Tamaki
Best practices for RSS, email, twitter, FB, Tumblr content sharing.

Transitioning to Self-Hosted Blogger -- Aeryn Lynne
Learn how to make the move to self-hosted blogger painlessly to better manage your content. 

SEO: Meta Descriptions and Keywords -- Amber Page
Properly add great meta descriptions and keywords to your site, to increase your SEO and online visibility. 

Sign up for these sessions and more on Eventbrite

The Writing | Turning Your Blog Posts into Publishable Essays
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Blog posts are often essays (mini- or otherwise), but many bloggers need help in making the leap from a self-published blog post to an essay that an editor will want to print. How does the publishable essay differ from a blog post? In this session, moderated by Rita Arens and featuring Jennifer Armstrong and Susan Goldberg, you’ll learn how personal essays are typically structured, including how to craft a great opening paragraph and keep the story engaging ‘til the bitter end. Learn some of the behind-the-scenes processes of choosing and editing pieces for anthologies, and how to apply those strategies to editing your own work for submission.

Room of Your Own | Mom, Stop Blogging About Me!
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When does your private blog begin interfering with the privacy of your kids? Learn a trick or two from these three veteran moms/bloggers who have all faced the day when kids turned to teens (who didn't want a post about them scrolling down their Facebook feed). With Mary McCarthyTanis Miller, and Stefanie Mullen.

Sponsored | The State of the World's Mothers: Working Together to Save and Improve Lives, brought to you by Johnson & Johnson
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You’ll hear from Sharon D’Agostino, Vice President, Corporate Contributions, Johnson & Johnson, Carolyn Miles, CEO, Save the Children, and Brian Sirgutz, Sr. Vice President, Huffington Post about the state of global motherhood in the U.S. and around the world and will learn how Johnson & Johnson and its partner organizations are addressing some of the challenges.  You’ll also learn how you can get involved in raising awareness about global motherhood with tips from the Huffington Post about how to use social media effectively for social good.

11:45am - 1:15pm Lunch Keynote, Featuring Martha Stewart in a One-on-One Interview with BlogHer Co-Founder Elisa Camahort Page
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BlogHer Co-founder Elisa Camahort Page sits down with multimedia mogul Martha Stewart to discuss her experiences as an innovator in the worlds of publishing, media, and commerce.  Together with BlogHer attendees, Elisa and Martha will talk about the challenges and rewards of early adoption of social media tools, and how business acumen coupled with creative vision and a little elbow grease can help evolve even the most established, iconic brand into one that keeps pace with, and arguably leads the pack in the rapidly-expanding media landscape. 

1:15pm - 2:30pm The Personal | Blogging the Fine Line Between Your Identity and the Issues
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Do you have competing interests online? Are you torn between passion and pragmatism, between the urge to express and activate on the one hand, and the fear of reprisal or fallout on the other? Bloggers often must manage the intersection of personal, business, and political while managing digital lives and businesses. Do you think you need to shy away from your perspectives on political and controversial cultural topics in order to maintain broad appeal among your readers, prospective clients/sponsors, or your peers–or do you feel the opposite: that who you are is everything you are? Cynthia Samuels moderates a conversation with some fine line-walkers: Deb Rox, Faiqa Khan, and Kelly Wickham.

The Political | International Activist BlogHer Scholarship Recipients
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For the fourth consecutive year, BlogHer is bringing activist bloggers from around the globe to our annual event to share their work, explore new tools, make connections, and hopefully return home ready to further increase their impact. Our 2012 International Activist Scholarship recipients work tirelessly for social change through blogs and Internet tools. They are supporting at-risk mothers in Haiti. Raising awareness for sexual health and safety in the Philippines. Shedding light on Sudanese injustices. Empowering women in Zimbabwe. They remind us all of the transformative and inspiring power of that unbeatable combination: the human spirit and access to the Internet. Their journeys are an inspiration and their revolutionary, philanthropic work is changing the lives of real people across the globe. Come be inspired and informed, as Cheryl Contee moderates a discussion with the 2012 BlogHer International Activist BlogHer Scholarship recipients: Ana Santos, Fungai Machirori, Maha El-Sanosi, and Tara Livesay.

Updated: Maha El-Sanosi will not be able to attend the conference this year. Following detainment by the Sudanese governement, Maha was forced to flee the country into protective hiding. You can read more about her story in her own words on BlogHer.com

Further update: Maha was granted a visa to the US and will indeed be joining her fellow panelists Ana, Fungai, and Tara! 

 

 

 

 

The Professional - Beginnner | Ten Things You Can Do Now to Maximize Your Social Media Expertise
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Social media expertise is the critical job skill of this decade, for jobs across industries, functions or level. But with so many choices for social media tools, and a constantly growing list of apps and platforms to learn, it’s easy to feel like you’re just barely keeping up–not really becoming expert in the use of any single tool, let alone all of social media. This session will focus on ten actionable, achievable things you can do right now to bolster your social media expertise and make yourself a more attractive candidate for any job, gig, or opportunity. Stacie Tamaki moderates a conversation with Chris Lam and Nora DePalma about how to help you focus your social media energies.

The Professional - Advanced | Strategic Content Development Across Multiple Media: Onstage, Onscreen, and Online
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What happens when four women stop being funny and start getting strategic? This session will cover content strategy, from creation to distribution, and offer real world examples of how they’ve adapted their storytelling techniques for film, television, stand-up, theater, blogs, Twitter, Facebook, Tumblr and more! Learn how to create and adapt your content so that it can resonate across multiple forms of media. Dr. Goddess moderates a conversation with Franchesca RamseyIssa Rae, and Luvvie Ajayi.

The Technical | Podcasting 101
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Do you dream of having your own radio show? Podcasting allows you to become a radio host, disc jockey, talk show host, or recording artist from home. Meet three different podcasting professionals who are using the medium toward different purposes using different formats and platforms. Learn about how to get started, how to adapt the media to your niche, how to choose your best platform and gear, and how to build a loyal following by integrating your podcast with your social media, email marketing and blogging. Ananda Leeke, Deborah Shane, and Jasmin Singer are your guides to leveraging the surprisingly enduring medium of radio, whether you’re building a business, sharing your inspiration, or advocating for social change.

The Visual | Three-dimensional Beauty on a Two-dimensional Screen: Style and Design Bloggers Share Trade Secrets
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Style and design bloggers have mastered the art and science behind sharing three-dimensional beauty in a two-dimensional space, and there’s more to it than you might think. Of course a good eye for design goes without saying, to drive decisions around content and how to present it. But there’s a technical side, too: you need to feature beautiful high-quality images without completely bogging down your site’s load-time. And don’t forget your words… how to convey the weight of a fabric, the feel of a space. Kathryn Finney moderates a conversation with style and design bloggers Christina S. Brown, Jenni Radosevich, Marcy Swingle, and Rhoda Vickers, about how they meet their particular blogging challenges.

The Geek Bar
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Platform Tour: Squarespace -- Aidan Morgan
Take a tour of Squarespace from the inside out. Learn what Squarespace can do, and find out whether or not it's the right platform for you!

Managing Social Media Via Mobile: iPhone OS -- Angry Julie
Maximize your mobile device to get the most of social media! Learn best practices, top apps, and security precautions you need for iPhones.

Blog Design Audit -- Dresden Shumaker
A pain free audit of your site will tell you how to quickly create a better reader experience with layout & design suggestions.

The Podcasting Toolkit, with
Get started podcasting, with this 101 class on everything you need to know!

Blog Backup -- Sarah Granger
Learn how to back up your blog, simply and regularly. 

Sign up for these sessions and more on Eventbrite

The Writing | Beyond Guest Blogging: Pitching Media Outlets
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Whether you're trying to make your mark as a blogger or trying to build a platform as an expert, author or business thought leader, placing contributed articles in reputable media outlets can only bolster your credibility and lead to more work. Every editor may have their own opinions, and certainly assessing writing is a subjective business, but no matter where you’re pitching, you need to think about: 1) What to put in your pitch; 2) Where, when and how to pitch, and 3) How to follow up that pitch. BlogHer Editor-in-Chief (and former magazine Editor-in-Chief) Stacy Morrison leads Jamilah King (News Editor, Colorlines), Lynne Jordal Martin (Editor at Fox News) and Susan Spencer (Editor-in-Chief, Woman's Day) in dialogue about best (and worst) pitching practices they see… and what makes them pick up the phone and dial a writer.

Room of Your Own | Celebrate Your Small Blog
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You started your blog for a reason, whether it was to document your child's life, track your favorite recipes or DIY projects, to vent about politics, or to write about your favorite sports team. Never mind about branding, monetizing, SEO or ROI; who cares how many comments or page views you get: small blogs have a place! Let's get together and celebrate that. With Nicci Ahrens, Katie Taylor, and Olivia of Fourth Breakfast.

Sponsored | Keeping Things Private in a Public, Digital World, brought to you by outmywindow
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In a increasingly public world, how do you take control of your information (and your family's information) and make sure you're sharing what you want to share, and keeping private what you want to keep private? Jennifer Preston of the New York Times moderates this conversation with Lynne Seitz, an expert in mobile solutions and applications, Angela Santomero, creator of Blue's Clues, and Vicky Colf, SVP Digital Solutions and Technical Operations at Warner Bros. Brought to you by outmywindow, an all-in-one private way to share and save your photos.

2:45pm - 4:00pm The Personal | Honoring Your Culture, Celebrating Your Commonality
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Do you write about issues that shine a light on your particular ethnic, religious, national or cultural identity? Do you share your stories in order to build bridges to a wider community? Join bloggers from a range of backgrounds who both celebrate their identity and write far beyond it. Discover how they make it work, personally, editorially, and professionally. Grace Hwang Lynch moderates a discussion with Carol CainSabrina Enayatulla, and Kristin Russo.

The Political | How Washington Works and How Women in the States Can Make a Difference
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You know it’s your government; you might remember your “I’m Just a Bill” Schoolhouse Rock lyrics, but do you have any idea how it really works? Learn the ins and outs of Washington–the lingo, the processes by which ideas become bills and bills become laws.  And most importantly: Learn how you can use your online voice to dive in and make a difference this election year. Heather Barmore, a political staffer in her other life, moderates this conversation with Erica HollowayMaya RupertLea Webb, and Buffy Wicks, designed to make “of the people, by the people, for the people” seem a little more real.

The Professional - Beginner | Leveraging Facebook and Twitter
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Having gotten the general overview from the “Ten Things You Can Do Right Now to Maximize your Social Media Expertise” session, the next two sessions are designed to dig deeper into some of the highest-profile social tools. Facebook and Twitter each offer bloggers important opportunities to share content, grow community and build an online network. Our expert panel will show you how to use social media to increase traffic and engagement, as well as engage with brands and your audience. Different approaches click differently on Facebook vs. Twitter and understanding those differences will help you get more out of your efforts there. These panelists work with these tools every day, and it’s their job to understand the nuances… and share them with you! With Diane Lang, Leticia Barr, and Nelly Yusupova.

The Professional - Advanced | Media Training for Bloggers
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Bloggers are offered television, radio, and print interview opportunities every day. Have you turned down opportunities because you don’t feel qualified or prepared? Have you accepted opportunities, and in the aftermath obsessed over what you should (or shouldn’t) have said, done, worn, etc? In order to make the most of these opportunities, you'll need to learn to think like a media professional, and learn to anticipate how a reporter or media outlet will try to position you and your message.  

BlogHer's all-star team of media mavens Elaine Wu (Marketing Communications Manager) and Julie Crabill (Owner, Inner Circle Labs) lead you through the proactive and reactive angles of media, to inform and empower you. Fine-tune your elevator pitch, get camera-ready, and learn how sound confident, prepared, professional–and like the smartest person in the room!

 

The Technical | Streamline Your Technical Toolkit: How to Do More with Less
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The App Economy has created a wealth of tools at our disposal, and the barrier to trying each new app is incredibly low. But a desktop and smartphone full of hundreds of apps, bookmarks, widgets and browser extensions isn’t always the path to feeling organized, let alone enlightenment! Do you find yourself wishing you could get more out of fewer tools? This panel will teach you how to streamline and un-clutter your technical life. Carley Knobloch leads a conversation with Adria Richards and Lara Galloway.

The Visual | Image Post-Production: Sharing Our Favorite Tools
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You've taken a photo. Maybe it’s a great subject, but the light is terrible. Maybe it’s actually really promising. Either way, the question is... now what?  Do you need to invest in the full version of Photoshop CS or can you get away with using a free program like iPhoto or the friendly and affordable Photoshop Elements? You'll discover what various image post-production programs and tools can and can't do, so you can make an informed decision about which one is right for your needs. Diane Cu, Lotus Carroll, and Jenna Hatfield have been there, and take you on a guided tour of their favorite tools.

The Geek Bar
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Platform Tour: Blogspot (Blogger) -- Nap Warden
Take a tour of BlogSpot (Blogger) from the inside out. Learn what BlogSpot can do, and find out whether or not it's the right platform for you!

Managing Social Media Via Mobile: Android OS -- Beth Blecherman 
Maximize your mobile device to get the most of social media! Learn best practices, top apps, and security precautions you need for Android.

Google Analytics -- Keidra Chaney
This 101 session will get you started with Google Analytics.

Help with WordPress Plug-ins -- Cindy Meltzer
Get help choosing or maintaning your Wordpress plugins.

Photoshop -- Ashley Mattocks
This 101 session will help you get started with Photoshop.

Sign up for these sessions and more on Eventbrite

The Writing | Bootstrapping Your Book's Promotion
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It’s not enough to pitch, write, and publish your book. In today’s publishing market, you’ll need to have an active role in your book’s promotion too. Publishers and agencies expect authors to have a platform from which to launch a book. That platform will help you get the book deal,  sell your book, and get your next book deal.  Jennifer Pozner leads Kathy Cano-Murillo and Stephanie Agresta in a discussion about what they learned when promoting their books themselves, and how they found success by using all the media options at their disposal–including Twitter, YouTube, and old-fashion pavement-pounding.

Room of Your Own | Table For One
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Are single and/or childless bloggers underrepresented? Why do PR firms and blogging groups seem to focus on mommy or daddy bloggers for the juicy deals and sponsorships? This session will dig into real incidents and share practical, effective marketing strategies for such overlooked bloggers as older bloggers with grown children, seniors, childless couples, pet owners, and more. With Kim Trimble, Cari Bee, Karen Malone Wright, and Robin Mills.

Sponsored | Bloganthropy: Using Social Media for Social Good, brought to you by Bloganthropy
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The 2012 Bloganthropy Award Finalists and past award winners will share how they leveraged their social media influence to make a difference as nonprofit fundraisers, activists or advocates. The 2012 Bloganthropy Award Winner will be announced during this session.
4:00pm - 4:45pm Afternoon Break
4:45pm - 6:00pm Voices of the Year Community Keynote
6:00pm - 8:00pm OFFICIAL BLOGHER PARTY: Voices of the Year Reception
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Each year we are honored to hear the community members who are selected to be the BlogHer Voices of the Year and this year is no different! Come join us as we celebrate these amazing writers and share in their success!
8:00pm - 10:00pm OFFICIAL BLOGHER PARTY: Listen to Your Mother/Letter to Your Mother Open Mic Salon
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Wow! Last year was the first year we joined forced with Ann Imig from Ann's Rants, and curator of the Listen to your Mother Shows, and it did not disappoint! Inspired by what you had just seen at the BlogHer Voices of the Year Community Keynote, you came out in droves to share more stories. We are once again sponsoring the Listen to Your Mother tour in 2012, and since LTYM is already a "show on the road," we invited it back to BlogHer '12. Unlike LTYM or Voices of the Year, this will not be a pre-selected or curated experience. This is more like a karaoke-style open mic: Pick your post, throw your name in the hat, and get the chance to read it out loud for other bloggers who are there to do the same... and who are likely all equally one-part-nervous, one-part-excited. BlogHer is for every kind of blogger, so we are adding a "Letter to Your Mother" component...because we all have a mother! So, while you're readying your submissions for the Voices of the Year, keep an eye out for posts that you might also want to read during the LTYM Open Mic Salon!
9:00pm - 1:00am OFFICIAL BLOGHER PARTY: Sparklecorn
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What will the fabulous Sparklecorn ladies cook up for the fourth annual Sparklecorn? Pretty sure there will be unicorns. No doubt dancing will be involved. Glow sticks and glitter? Seems reasonable to assume. But will they have other tricks up their sleeves? You'll have to come and see! Co-hosted by BlogHer and: MamaPop

Day 2: Saturday, August 4, 2012
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8:30am - 9:30am Birds of a Feather Breakfast
9:30am - 10:45am The Personal | Erotica Out in the Open
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With Fifty Shades of Grey a hot hot hot phenomenon (and we’re not just talking the sex scenes) writing about sex is this year’s breakout topic! Women have been writing their desire, romantic and sexual, since we began blogging. But our desires are as rich and varied as we are. JoinTwanna Hines who moderates a conversation with bloggers Arielle LorenLauren Fleming aka Queerie Bradshaw, and Sienna Jae Fein, describing how they’ve staked out distinctive romantic and erotic territories online. 

The Political | Ella Gobierna: Latinas in Elected Office
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The demography couldn’t be more clear: Latinas are the new power brokers, politically and economically. Elected officials and analysts of electoral politics speak about the rising influence of Latinas in elected office, what they uniquely bring to the political process, and the role of social media in their 21st century political leadership. This panel takes a close-up look at the roles some key Latinas are playing in shaping politics. Ana Roca Castro moderates a discussion with blogger Veronica Arreola, Nevada Assemblywoman Lucy Flores, NYC Councilwoman Melissa Mark Viverito, and NH Representative Marilinda Garcia.

The Professional - Beginner | Leveraging Google+, Pinterest, and Instagram
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Now that you’ve mastered Facebook and Twitter, it’s time to take a hard look at three emerging social outlets for blogs: Google+, Pinterest, and Instagram. These social networks are much more than conversation tools: they can be massive traffic drivers, community builders, and SEO gainers. They’re also newer to the space, and so we’ll demystify them one by one. Heather Durdil,  Alexandra Asher SearsLynette Young will show you how to use them, and why you need to.

The Professional - Advanced | Affiliate Marketing Programs as an Additional Revenue Stream
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Affiliate marketing is one way to monetize our blogs that can often co-exist with ad programs and other monetization methods. Robert Glazer, whose company brokers affiliate relationships at scale, leads Nina HellenySally McGrawAlicia Navarro, and Keri Lyn Renner, all whom have benefitted from adding affiliate programs to their arsenal, in a conversation in which they answer your burning questions about affiliate marketing, including what kinds of brands are interested in these ads, what kinds of bloggers they’re looking for, how payment works, and how much work is involved to make affiliate marketing work for you.

The Technical | Advanced SEO for Bloggers
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Move beyond basic SEO techniques to learn the advanced tactics and tools used by professional SEO consultants. You'll leave this session knowing the five most important SEO tools to use, with examples of how to use them and results you can expect to gain. You'll learn why Google’s Panda update has made some sites lose out on traffic, and how you can increase your rankings with high-integrity content. Explore social media, video, link-building, and yes, the dreaded on-page SEODebbie Bookstaber and Christina Inge will send you away with practical guidelines to improve your rankings, regardless of what blogging platform you use.

The Visual | Telling Stories with Pictures: Incorporating Graphics, Cartoons, and Iconography
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Before there were web designers and blogs, cartoonists and comic creators were telling stories by marrying words and image. There is an intensely creative corner of the web where that tradition continues online, and you should visit… and maybe even move there yourself. Rachel Nabors leads the discussion, joined by Shalini Miskelly and Jessie Oleson, who can show you how to apply illustrative and emotive techniques used in comics to your own web designs, to engage with readers and stand out from the crowd.

The Geek Bar
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Media Kits -- Marcy Massura
Marcy Massura from Weber Shandwick will show you what brands and agencies look for in media kits, and find out how to create one that helps you put your best e-foot forward! 

Platform Tour: Wordpress -- Erica Mueller
Take a tour of Wordpress from the inside out. Learn what Wordpress can do, and find out whether or not it's the right platform for you!

Managing Social Media Via Mobile: Windows Phone OS -- Sarah Kimmel
Maximize your mobile device to get the most of social media! Learn best practices, top apps, and security precautions you need for Windows phones.

Distributing your Blog Post -- Stacie Tamaki
Best practices for RSS, email, twitter, FB, Tumblr content sharing.

Transitioning to Self-Hosted Blogger -- Aeryn Lynne
Learn how to make the move to self-hosted blogger painlessly to better manage your content. 

SEO: Meta Descriptions and Keywords -- Amber Page
Properly add great meta descriptions and keywords to your site, to increase your SEO and online visibility. 

Sign up for these sessions and more on Eventbrite

The Writing Lab
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Crafting an Interesting Interview, with Mona Gable.
Interviews provide hugely valuable content. But you want to do great ones, right? Find out how.

 

How to use Blogging Prompts, with Melissa Ford.
Blogging prompts are a fantastic way to generate content. Here are some tips about where to find them and how to put them to best use.

 

Effective Business Writing, with Paula Gregorowicz.
Writing about (or for!) business is its own special thing. Protips from BlogHer's Career Section Editor.

 

Grammar Clinic: How to Identify and Avoid Common Errors, with Jennifer Barbour.
Their are so many ways to make errors! Its so easy! And your going to love these tips about how not to! ;)

 

Copyediting Clinic: How to Tighten Your Prose, with Nancy Baggett.
Flabby prose obscures your meaning and dulls your impact. Tightened prose: BAM! Bring questions and, if you like, your own prose for tightening.

 

Style Clinic: The Voice of the Memoirist, with Mr Lady.
For many, our blogs are continuously published, open-ended memoirs. At the core is our voice, and this session helps you identify and focus it.

Room of Your Own | Pro Tips: Branding and Blogging Professionally
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This session will help you "dress for the blog you want," by providing tips on: branding yourself in a professional manner, visually cleaning up your blog and raising its visibility, and transforming self-deprication into healthy self-promotion. With Charlie CapenGina Crosley-CorcoranJill Krause, and Mandy Morrison

Sponsored | The Power of Mom: Revolutionizing Family Entertainment, brought to you by The Oogieloves and Kenn Viselman
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With your voice and your platform, you have the power to change the kinds of entertainment and media channels your kids are watching, reading, and interacting with. This session With Kenn Viselman and Jeanne Muchnick of Oogieloves will spend a little time venting about the kinds of changes we wish we'd see in children's media, but  ultimately will focus on what steps you can take to galvanize change.

11:00am - 12:15pm The Personal | Blogging into MidLife: The Tension Between the Online Spotlight and Offline Invisibility
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Many women report feeling an increasing public invisibility as we move past our 30s into midlife. While there can be a sense of liberation to seeing the spotlight of outside attention shift away, there is also frustration at not getting attention for the ideas and value we know we bring to the world. Luckily, the blogosphere provides the perfect avenue to banish the invisibility many mid-life women feel, and share our collective wisdom and expertise with those who can benefit from it. Five mid-life bloggers share tactics for raising your voice and making the most of being seen and heard for who you really are… once you have an even better sense of who that really is! Lynn Forbes moderates a discussion with Ann DunnewoldDarryle Pollack, and Patricia Patton.

The Political | Strength in Numbers: Forming and Using Online Orgs to Make Change
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A few motivated women can truly change the world. Some of the leading online activism organizations were founded by women… and some were driven by those who were online rabble-rousers first, organized advocates later. When should you make the shift from individual personal website or blog to building a team of advocates perhaps even to forming a 501(c)3? What techniques will help you reach the widest potential audience for your messages? Online organizing and education never felt so achievable and relevant, and Elizabeth Blackney,  Dominque BrowningAnita Jackson, and Stacy Mott show you how you can join in, led in discussion by Morra Aarons-Mele

The Professional - Beginner | Protecting Your Blogging Rights, Respecting Those of Others
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Legal precedent is far from concrete on many of the most controversial issues surrounding blogging and Internet sharing, but in light of recent court cases, many bloggers are concerned about their legal rights and responsibilities. Lisen Stromberg will lead lawyers Lindsay LaVineLiza Barry-Kessler, and Divya Jayachandran through a thorough review of the current state of legal definitions and precedent, and how you can protect yourself. Starting with a brief overview of key legal concepts, including defamation, copyright, trademark and right of publicity, the goal is to get clarity on when and how your blogging may put you at legal risk, and where to turn for support should trouble arise.

The Professional - Advanced | When It’s Time to Spend Money to Market Your Work
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Most panels about professional blogging focus on how you as a blogger can make money. But sometimes you need to spend a little to make a little (or a lot). This panel is going to talk about when you should consider budgeting to market yourself and your work. Even attending this conference is a marketing expense. What elsecould you be doing that would provide you ROI in the business of you? BlogHer Careers section editor and business coach Paula Gregorowicz leads this conversation with Sarah Caron, Lyz Lenz, and Alli Worthington.

The Technical | Avoid Analytics Overload: Google Analytics Tips
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Google Analytics is a great tool for both new and veteran bloggers to really understand what people like about your site, as well as what is less engaging. However, most bloggers find it overwhelming just trying to set up an Analytics account, let alone interpreting the loads of web traffic stats that Google Analytics provides. This session will give you a guided tour of the Google Analytics interface, so you'll be able to learn how to set up simple and useful reports in Google Analytics, like page views and mobile traffic, and also go a bit deeper, showing you features like the Annotations Tool and the new "Real Time" view, to maximize your great content and bring in new traffic. With Andrew Wilder and Keidra Chaney.

The Visual | Vlogging Boot Camp, pt. 1
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We all know that video is an excellent engagement tool. Some analysts predict the majority of web traffic will be video-based in just a few short years. What many bloggers don’t know is how to get started vlogging–what equipment you need, how to script and storyboard your videos, how to properly shoot and edit your videos, and finally, how to upload video and embed it into a blog. Learn lighting and camera angle tips, get sources of prompts for vlog ideas, talk about hosting platforms and discuss what kind of equipment you really need, and get hands-on demonstrations from our panel of seasoned vlogging pros. By the end of this double-session, you will have uploaded your first video and already have ideas for several more posts. With Catherine McCord and CJ Bruce.

The Geek Bar
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Media Kits -- Marcy Massura
Marcy Massura from Weber Shandwick will show you what brands and agencies look for in media kits, and find out how to create one that helps you put your best e-foot forward! 

Platform Tour: Squarespace -- Aidan Morgan
Take a tour of Squarespace from the inside out. Learn what Squarespace can do, and find out whether or not it's the right platform for you!

Managing Social Media Via Mobile: iPhone OS -- Angry Julie
Maximize your mobile device to get the most of social media! Learn best practices, top apps, and security precautions you need for iPhones.

Blog Design Audit -- Dresden Shumaker
A pain free audit of your site will tell you how to quickly create a better reader experience with layout & design suggestions.

The Podcasting Toolkit, with Jan Ziff.
Get started podcasting, with this 101 class on everything you need to know!

Blog Backup -- Sarah Granger
Learn how to back up your blog, simply and regularly. 
 

Sign up for these sessions and more on Eventbrite

The Writing Lab
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Effective Opinion & Commentary, with BlogHer’s News & Politics Section Editor Grace Hwang Lynch.
Writing (and successfully placing) effective opinion and commentary pieces takes more than just being opinionated. Come get tips on sharpening yours, so you can make your voice heard farther and wider.

Credible, Well-Cited News and Political Writing, with Julie Ross Godar.
Want to write like a pro journalist? Come find out what goes into a properly-cited, polished news piece from BlogHer.com's Executive Editor.

How to Give Your Day-in-the-Life Stories Universal Appeal, with Heather Clisby.
One of the most natural features of a personal narrative blog is the anecdotal account, conveyed in rich (sometimes humorous) detail and duly reflected upon. You want your day-in-the-life story to be true to you, and speak to the reader, whoever she may be. Come find out how.

Grammar Clinic: How to Identify and Avoid Common Errors, with Jane Goodwin.
Their are so many ways to make errors! Its so easy! And your going to love these tips about how not to!  ;)

Copyediting Clinic: How to Tighten Your Prose, with Ann Imig
Flabby prose obscures your meaning and dulls your impact. Tightened prose: BAM! Bring questions and, if you like, your own prose for tightening.

Style Clinic: The Voice of the Reporter, with Jane Schonberger.
How do reporters do it, anyway? What is that stuff about inverted triangles and the who-what-where-huh? in the first paragraph? Bring your Lois Lane notepad and get ready to polish your reporter's voice.

Room of Your Own | Travel Philanthropy
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Tracey Friley talks about a new breed of travel blogger, interested not just in R&R, but in immersing herself in local culture and making a difference, whether in India or Africa, the villages of Haiti, or here in the USA.

12:15pm - 1:45pm Lunch Keynote, Featuring Katie Couric in a One-on-One Interview with BlogHer Co-Founder Lisa Stone
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Award-winning journalist, best-selling author, and popular television personality Katie Couric joins Lisa Stone for a one-to-one keynote to discuss Reinvention, Authenticity, and the Rise of the Connected Viewer.

Katie will be sharing her plans for the exciting new phase of her storied career, and will also welcome questions from the audience.

1:45pm - 2:15pm Break
2:00pm - 3:00pm Women Influencers as Change Agents Keynote, with Soledad O'Brien, Christy Turlington Burns, and Malaak Compton-Rock
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The uncle of a famous spider once said, “With great power comes great responsibility.” Social media gives us each a voice, and ultimately great power and possibility. What causes resonate with you? What changes do you want to drive from the grassroots? How are you using your voice and your platform to make a real, measurable difference? Soledad O’Brien, Christy Turlington Burns, and Malaak Compton-Rock have all launched foundations, charities, even documentary films which are making that real, measurable difference. Their stories are all our stories, and they'll share those stories in a special, mid-day keynote event.

3:15pm - 4:30pm The Personal | My Blog No Longer Fits Me: Blogging after Life Change
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Many people begin blogging to find support from others facing the same challenges they are. But what happens when the problem no longer drives your daily experience? This often strikes the Adoption/Loss/Infertility (ALI) community, whether they successfully bear or adopt children, or end up moving on from the effort. Many personal bloggers sooner or later experience a change in the circumstances that first inspired the blog–whether due to a diagnosis, or the beginning or ending of a relationship, or a problem solved. And we need to figure out how to evolve our blogs, ideally bringing our readership with us in the process.  Four ALI bloggers will talk about their experiences evolving their blog beyond its original purpose. Melissa Ford moderates a discussion with Kathy Benson, Kir Piccini, and Lori Holden.

The Political | Using Online Tools to Get Women into Office
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In the age of the Internet, Get Out The Vote efforts can be turbo-charged by some very powerful and accessible tools. But in the end, it matters most to get people away from their screens and into their voting booths. Councilwoman Jill Miller Zimon discusses various tools and tactics that political operatives Joanne Bamberger, Courtney JohnsonLiza Sabater, Sabrina Schaeffer, and Debbie Walsh find most effective to move people to action, especially on Election Day.

The Professional - Beginner + Advanced | How to Price and Value Your Services
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The veil is lifting for professional bloggers, as we’re starting to share more about how we attach value to our services… articulating business value in order to assign monetary value. We’ll debate retainers vs. hourly rates, how much to share in a proposal, and how to deliver wrap-up reports that open the customer’s eyes to your value. We’ll talk about working with brands, with each other, with marketing agencies and with publishing platforms to give you an honest, balanced, and fair view of what your services are worth, and how you can back that number up with cold, hard facts. Monica Barnett moderates a discussion with Amy Bradley-Hole, Ana Lydia Ochoa-Monaco, and Cecily Kellogg.

The Technical | Hot to Make an App?
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Itching to get your great idea on everyone’s phone? Have no idea how to start, but know you want to strike while the iron is hot? This panel will show you what you need to know to create and market a successful mobile app. We’ll talk basics – design, images, content – and we’ll also talk about harder questions like how to find the right person to build your app if you’re not interested in doing it yourself, how to choose and prioritize development for the various platforms, and more. With Esther Crawford, Joanne Lang, and Stephanie Quilao.

The Visual | Vlogging Boot Camp, pt. 2
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We all know that video is an excellent engagement tool. Some analysts predict the majority of web traffic will be video-based in just a few short years. What many bloggers don’t know is how to get started vlogging–what equipment you need, how to script and storyboard your videos, how to properly shoot and edit your videos, and finally, how to upload video and embed it into a blog. Learn lighting and camera angle tips, get sources of prompts for vlog ideas, talk about hosting platforms and discuss what kind of equipment you really need, and get hands-on demonstrations from our panel of seasoned vlogging pros. By the end of this double-session, you will have uploaded your first video and already have ideas for several more posts. With Catherine McCord and CJ Bruce.

The Geek Bar
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Media Kits -- Marcy Massura
Marcy Massura from Weber Shandwick will show you what brands and agencies look for in media kits, and find out how to create one that helps you put your best e-foot forward! 

Platform Tour: Blogspot (Blogger) -- Nap Warden
Take a tour of BlogSpot (Blogger) from the inside out. Learn what BlogSpot can do, and find out whether or not it's the right platform for you!

Managing Social Media Via Mobile: Android OS -- Beth Blecherman 
Maximize your mobile device to get the most of social media! Learn best practices, top apps, and security precautions you need for Android.

Google Analytics -- Keidra Chaney
This 101 session will get you started with Google Analytics.

Help with WordPress Plug-ins -- Cindy Meltzer
Get help choosing or maintaning your Wordpress plugins.

Photoshop -- Ashley Mattocks
This 101 session will help you get started with Photoshop.

Sign up for these sessions and more on Eventbrite

The Writing Lab
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How to Pitch Original & Syndicated Content to BlogHer.com, with Rita Arens.
BlogHer.com publishes a ton of both original and syndicated content. Find out what works best, and why.

Effective Sex & Erotica, with AV Flox.
Writing and pitching erotica -- whether fiction or nonfiction -- takes, well, finesse. Learn how to make your work fifty shades more effective.

How to Fact-Check Your Posts, with Emma Waverman.
Unless you back up your words with facts, they remain unsubstantiated, and therefore measurably less powerful. Learn some key tips about when, where, and how to fact-check your posts.

Grammar Clinic: How to Identify and Avoid Common Errors, with Jane Collins.
Their are so many ways to make errors! Its so easy! And your going to love these tips about how not to!  ;)

Copyediting Clinic: Tighten Your Prose, with Pat Dunnigan.
Flabby prose obscures your meaning and dulls your impact. Tightened prose: BAM! Bring questions and, if you like, your own prose for tightening.

Style Clinic: The Voice of the Essayist, with Polly Pagenhart
Many of us consider our blog posts essays, whether long or short. But what distinguishes an essay? And how do you improve your effectiveness as an essayist? Let's answer these questions together.

Room of Your Own | #Blog2012: A Conversation
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Three veteran bloggers – Elan MorganLaurie White, and Neil Kramer – extend a wide-ranging conversation, begun on Twitter, about the state of our blogs this year, touching on: long-term blogging goals, the fate of personal blogging, what happens when a small percent of bloggers receive the lion's share of attention, the perils of honesty, and more.

4:30pm - 5:15pm Afternoon Break
5:15pm - 6:00pm BlogHer '12 Closing
6:00pm - 8:00pm OFFICIAL BLOGHER PARTY: Come as You Are
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Last year we were thrilled to partner with Aiming Low to bring their annual party to BlogHer. This year we've taken it up a notch and along with Aiming Low we have partnered with The Mouthy Housewives and are introducing the Come as You Areparty! Join us all as we start the Saturday festivities "as we are." Co-hosted by BlogHer, Aiming Low and The Mouthy Housewives.

7:30pm - 9:00pm OFFICIAL PARTY: The BlogHer '12 Fashion Show and Style Spotlight
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Brought to you by 6PM.com and PetSmart.
     
Styled and MC'ed by BlogHer's editor-at-large (and original style blogger) Kathryn Finney, this show will feature BlogHer's Style community walking the runway, featuring selections from sponsor 6PM.comand other generous contributors. They'll be joined by guests from across our blogging community and Elizabeth Arden will doll the blogger-models up in the latest fall trends for your face. And finally, because a BlogHer Fashion Show could never be just run-of-the-mill glitz and glamour, thanks to sponsor PetSmart, there will even be some models of the canine variety.

9:00pm - 11:00pm OFFICIAL BLOGHER PARTY: Social Fiesta
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The third annual Social Fiesta is back, celebrating Latinas and Hispanic culture with music, food, dancing, connections...and more music and dancing! Dancing, music and of course, amazing food are part of the evening! Stroll on over, enjoy some heart pulsing music and get your feet and your taste buds dancing! Co-hosted by BlogHer and: LATISM.

10:00pm - 1:00am OFFICIAL BLOGHER PARTY: CheeseburgHer
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Just like the People's Party, this is the 6th annual CheeseburgHer Party at BlogHer! With music, dancing, photo booths and, well, beds, the tradition born in a 2007 hotel suite lives on! You haven't attended BlogHer until you've partied with a bag on your head! Co-hosted by BlogHer and: The CheeseburgHers.