BlogHer blog readers: Loyal, vocal, highly educated...and shopping online

BlogHer's Spring 2006 demographic survey results illustrate why wired women are the hottest demographic for online advertisers.

BlogHer LLC recently announced the launch of the new BlogHer Advertising Network, going to market with an initial group of more than two dozen parenting bloggers. In Spring 2006, BlogHer conducted a demographic survey on many of these participating blogs by women and compiled the following results from nearly 3,000 blog readers who responded:

BlogHer Parenting Network readers are loyal

  • 77% of the Network's readers visit the blogs at least weekly, and two thirds of those visit daily.

  • 93% of the Network's readers are "certain to return" to the sites

    • BlogHer Parenting Network readers are the optimal audience for advertisers, when it comes to age, income and education

  • 94% are female.

  • 94% have a greater-than-high school education.

  • 64% are between the ages of 28 and 40.

  • 64% make more than $50K per year.

  • 70% are married, and 50% have children still living at home.

    • BlogHer Parenting Network readers spend money online

  • 49% have spent over $100 online on plane tickets in the last 6 months.

  • 39% have spent over $100 online on clothes in the last 6 months.

  • 33% have spent over $100 online on books in the last 6 months.

  • 22% have spent over $100 online on consumer electronics in the last 6 months.

  • 19% have spent over $100 online on computers in the last 6 months.

  • 16% have spent over $100 online on toys in the last 6 months.

  • 16% have spent over $100 online on home and garden supplies in the last 6 months.

    • Perhaps most significantly:

  • 53% of BlogHer Parenting Network readers have their own blogs with which to publish and amplify their recommendations and referrals.

    • Results as of May 5, 2006 with 2,931 survey responses.

    Interested? BlogHer's Founders can help.

    For more information about BlogHer's demographic surveys, please email Elisa Camahort at elisa (at) blogher (dot) org. Elisa Camahort, Co-Founder and Chief Operating Officer

    Photo: Elisa Camahort, Co-Founder and Chief Operating Officer

     

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