Pathfinder Day at BlogHer '12 Agenda

Day 1: Thursday, August 2, 2012
Time Event
9:00am - 10:00am Breakfast Keynote, Featuring Amy Jo Martin
10:00am - 12:00pm Morning Fundamentals Workshop: My Blog as Life Changer
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Learn how to let your blog change your life, even when you aren’t expecting it to. Deb Rox and Diane Lang lead you down their unique paths, and show you how to tap into the skills you have - and develop the ones you need - to change your life through your blog.

Morning Fundamentals Workshop: My Blog as Change Agent
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Learn how to use your blog for good, up to and including why, when, and how to set up a non-profit vs. staying grassroots vs. launching a social business. Spend the morning with Cheryl Contee and Deanna Zandt, learning the difference these different approaches make.

Morning Fundamentals Workshop: My Blog as Business
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Learn how to use your blog to establish your expertise and develop a business around it. Susan Getgood and Liz Gumbinner will talk business fundamentals, and Lauren Marie Fleming joins the morning session to decipher the legalese entailed in turning your blog into your business. Discuss when and how to incorporate, how to attach value to your services, and how to protect yourself.

Morning Fundamentals Workshop: My Blog as Media Company
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Learn how to monetize and widely distribute your content, building an ever-larger media footprint. Spend the morning with Kathryn Finney and Jaden Hair, talking strategy, and how to organize yourself to achieve scale.

Morning Fundamentals Workshop: My Blog as Book Proposal
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How to become an "author/blogger." Stefanie Wilder Taylor and Kathy Cano-Murillo discuss the process of transitioning from blogger to author. Spend the morning going through the basics you need: the query, the proposal, the following.

12:00pm - 2:00pm Networking Lunch, Featuring Keynote Co-Interview with Lynne d Johnson and Stefanie Wilder-Taylor
2:00pm - 4:00pm Afternoon Journey & Milestones Discussion Group: My Blog as Life Changer
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Figure out how to let your blog change your life, even when you aren’t expecting it to. Spend the afternoon with Deb Rox and Diane Lang, talking about what you’d like to change in your own life, and how your blog can be the catalyst for it.

Afternoon Journey & Milestones Discussion Group: My Blog as Change Agent
Hide

Figure out how to use your blog for good, up to and including why, when, and how to set up a non-profit vs. staying grassroots vs. launching a social business. Cheryl Contee and Deanna Zandt help you decide which paths will allow you to best be the change you want to see in the world.

Afternoon Journey & Milestones Discussion Group: My Blog as Business
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Figure out how to use your blog to establish your expertise and develop a business around it. Susan Getgood and Liz Gumbinner continue the discussion where business fundamentals leave off, showing you how to understand your own value proposition.

Afternoon Journey & Milestones Discussion Group: My Blog as Media Company
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Figure out how to monetize and widely distribute your content, building an ever-larger media footprint. Spend the afternoon with Kathryn Finney and Jaden Hair exploring whether achieving your master plan is your dream come true.

Afternoon Journey & Milestones Discussion Group: My Blog as Book Proposal
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Figure out how to become an "author/blogger." Stefanie Wilder Taylor and Kathy Cano-Murillo spend the afternoon with you, sharing experienced tips on how to navigtate the complex realities of today’s publishing industry.

4:00pm - 4:15pm Closing Remarks
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