Pathfinder Day at BlogHer '12 Speakers

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Amy Jo Martin
CEO & Founder, Digital Royalty

Digital Royalty was founded three years ago to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. In addition, Digital Royalty has provided customized social media education programs through Digital Royalty University, which offers a comprehensive curriculum blending strategic and tactical training.

At Digital Royalty we are committed to using our influence to make the world a better place by accelerating the process of learning, innovation, social serendipity and community growth. We are doing this to empower people to reach their Royal Bliss. 

I travel the world to speak about the latest trends in social media, innovation, how to monetize various social platforms, and how to successfully build a personal brand by utilizing social media. I'm a regular contributor to the Harvard Business Review and Sports Business Journal, and my first book, Renegades Write The Rules, comes out October 2, 2012. 

Digital Royalty has been featured in top-tier media outlets including Vanity Fair, TIME, Forbes, The New York Times, Fast Company, ESPN SportsCenter, USA Today, MSNBC and Newsweek.

Digital Royalty’s client roster has included: Shaquille O’Neal, FOX Sports, Nike, SELF, Chicago White Sox, UFC, Dwayne “The Rock” Johnson, Los Angeles Kings, Jabbawockeez, Doubletree by Hilton, Tony Hsieh CEO of Zappos.com and author of the The New York Times #1 Bestseller, Delivering Happiness, Monte Carlo Resort & Casino, and Hard Rock Hotel & Casino.

Cheryl Contee
CEO/Fission Strategy & Co-Founder of Attentive.ly

Cheryl Contee, CEO at Fission Strategy and co-founder of Attentive.ly, specializes in helping non-profit organizations and foundations use social media to create social good. Cheryl co-founded #YesWeCode with Van Jones and Amy Henderson to help low opportunity youth to become high quality technologists. She was also the co-founder of Jack and Jill Politics writing as “Jill Tubman” on one of the top black blogs online. Cheryl was recently named as an Affiliate of Harvard University's Berkman Center for Internet & Society. Cheryl is included in The Root 100 list of established and emerging African-American leaders. Huffington Post listed her as one of the Top 27 Female Founders in Tech to Follow on Twitter in 2011 as did Black Enterprise. Fast Company named her one of their 2010 Most Influential Women in Tech. She has over 15 years of award-winning interactive expertise and previously served as Vice President and lead digita l strategist for Fleishman-Hillard’s West Coast region in San Francisco.

Cheryl has appeared in the Washington Post, New York Times, San Francisco Magazine, C-Span, BBC, Current TV, MSNBC and CNN, among other media appearances. She is also proud to serve on several boards and advisory committees: Netroots Nation, BlogHer, Focus100/Digital Undivided, Guttmacher Institute, Citizen Engagement Lab and Public Radio International. She received her B.A. from Yale University and has an International Executive M.B.A. from Georgetown University. In her spare time, Ms. Contee enjoys hiking, yoga, movies and tai chi sword.

Deanna Zandt
Media technologist & author

Deanna Zandt is a media technologist and the author of Share This! How You Will Change the World with Social Networking(Berrett-Koehler, June 2010). She is a consultant to key progressive media and advocacy organizations, and her clients have included The Ford Foundation, The Daily Beast/Newsweek, and Jim Hightower’s Hightower Lowdown. She is a Research Fellow at the Center for Social Media at American University. Zandt specializes in social media, is a leading expert in women and technology, and is a frequent guest on CNN International, BBC Radio, Fox News and more. She works with groups to create and implement effective web strategies toward organizational goals of civic engagement and empowerment, and uses her background in linguistics, advertising, telecommunications and finance to complement her technical expertise. 

Deb Rox
Entertainment Editor, BlogHer

Deb Rox is the Entertainment Editor for BlogHer.com and co-host of BlogHer's annual Queerosphere party. In addition to writing, she consults and trains on diverse communications and management topics including community development and social media and works on a diversity of blog-related projects including the Listen to Your Mother Show. She blogs at Deb on the Rocks and Tweets way too much at @debontherocks

Diane Lang (aka Momo)
Social Media Manager, BlogHer

Diane (aka Momo) is the Social Media Manager for BlogHer, the premium cross-platform media network and publisher for women. A former lunch-lady, and self-taught social-media professional, she is proof that you can change your life at the age of 40.

Diane has been featured in Ladies Home Journal, Columbus Monthly Magazine, and Babble's List of the Top 100 Mom Blogs in 2011 and 2012. She was a BlogHer Voices of the Year Finalist in 2010, the BlogHer Voices of the Year Niche People's Choice Honoree in 2011 and was recently named a Favorite Central Ohio Mom Blogger by the James Thurber House. When she isn't tweeting, posting to LinkedIn, or pinning for the BlogHer Community of 55 million, Diane can be found blogging at Momo Fali, where she writes about her sports-fanatic husband, teen daughter and her special-needs son.

Jaden Hair
Steamy Kitchen

Jaden Hair is a television chef, food columnist and award-winning food blogger at Steamy Kitchen. She is one of the chef stars on this season's Recipe Rehab show on ABC.

You can also watch her cook monthly on Daytime Show, syndicated in 140 markets. Jaden has been a food columnist for Discovery Health, TLC and for The Tampa Tribune. Jaden is a cookbook author of The Steamy Kitchen Cookbook and the Steamy Kitchen's Healthy Asian Favorites.

Kathryn Finney
Chief Shopping Officer/Founder

When Kathryn Finney started her wildly successful site “The Budget Fashionista ” in the summer of 2003, she had no idea she was creating the “Budget Fashion” movement. Kathryn’s frank advice and Midwestern charm turned a small site about looking fabulous on a budget into one of the top fashion sites on the Internet, with over 10 million unique visitors a year. In 2010, Kathryn joined Maria Shriver and Elizabeth Warren on AOL’s list of the Top Ten Women in Money. The re­lease of her Amazon best-selling book, How to Be a Budget Fashionista- The Ultimate Guide to Looking Fabulous For Less (Random House/Ballantine Books), made her the first fashion blogger to receive a book deal from a major publishing house. The book is currently in its 7th printing.

Kathryn has been profiled and/or featured in The New York Times, O Magazine, Instyle, People, Wall Street Journal, Essence, Redbook, and over 600 other print publications. Her October 2010 cover story for Savvy MN magazine was the best selling issue in the history of the magazine. She’s a contributor to AOL Shopping, Lucky Magazine, and Real Simple Magazine. She’s also a frequent style contributor to television shows such as NBC’s TODAY Show, CNN Headline News, E! News and ABC’s Good Morning America and has served as a spokesperson for top brands including Febreze, Paypal, Rightfit, Marshalls/TJ Maxx and Sears.

As a top keynote speaker, Kathryn gives over 30 presentations per year, on topics such as entrepreneurship, new media and women, and challenges facing women leaders. She’s been a keynote speaker at top conferences such as SXSW Interactive, Black Enterprise Small Business Conference, BlogHer Business, Women Funding Network, and Professional Business Women’s Conference. An honors graduate of Yale University and Rutgers University, Kathryn continues to receive numerous honors for her work, including selection as one of America’s Smartest Shoppers (Style Network), Essence Magazine “Woman of Style”, one of Silicon Alley’s Top 100 People in Technology, one of the 100 Most Useful Websites by MSN Money, A Top Ten Twitter Feed by The Griot, and listed as a “favorite” blog by publications as diverse as Instyle, Real Simple Maga­zine, Chicago Tribune, San Francisco Chronicle, and Women’s Wear Daily. Kathryn is a strong supporter of projects that improve the lives of women and of projects that increase access to technology in African and African-American communities . She’s a founder and trustee of the Robert Finney Technology Fund, a fund created in honor of her late father, Robert, who was an engineer at Microsoft and EMC2. The fund provides scholarships to African-American high school and college students pursuing studies in technology related fields.

Kathy Cano-Murillo
CraftyChica.com

Kathy Cano-Murillo is a writer, artist and founder of the award-winning site, CraftyChica.com. She is celebrating her 12th year of blogging! Her art and crafts have been carried by hundreds of retailers, including Bloomingdales, Target, and Michaels. She is a former entertainment reporter for The Arizona Republic, and has authored nine books, including Crafty Chica's Guide to Artful Sewing and the novels, Waking up in the Land of Glitter and Miss Scarlet's School of Patternless Sewing. She has been profiled in The New York Times, USA Today and NPR, and now has an extensive Crafty Chica product line. Kathy lives in Phoenix, AZ, with her husband, two kids and four Chihuahuas. Her mission is to spread positivity through creativity.

Lauren Marie Fleming, a.k.a. Queerie Bradshaw
QueerieBradshaw.com and Creativity Squared, LLC

A writer, speaker, instructor and sexpert with a law degree, Lauren Marie Fleming (also known as Queerie Bradshaw to most of the Internet) loves to put both sides of her brain to use. Along with running websites of her own, Lauren consults with bloggers, artists, writers and other right-brain types to help turn their creative ideas into functioning, practical, sustainable products, services or events. Lauren also teaches classes on writing, creating and building an online brand and sexual education both in person and on her website CreativitySquared.com.

Lauren particularly loves helping women, queers, people of color and other members of minority groups find, and most importantly amplify, their voice online and discover ways to make a profit by doing what they love. To help people own their value as a writer, she started the Big Deal Campaign (#BigDeal) at BlogHer 2012, which encourages bloggers to put aside site and follower statistics and see all bloggers as important voices that deserve to be heard.

As a long-time blogger (and BlogHer attendee), Lauren is also Editor-in-chief of QueerieBradshaw.com, a site for frisky feminists and politiqueers. Started as a blog for Curve Magazine and now run as an independent site, Queerie Bradshaw promotes sex-positive feminism, healthy body images, racial equality and queer rhetoric through honest, hilarious and (hopefully) insightful personal stories from Lauren and other contributing writers. The site also offers an array of information about sex, sexuality, gender and gender identity and provides other bloggers with a forum to talk about subjects that may be too risqué for their own blogs.

Lauren also occasionally blogs about travel at SinfulMisadventures.com.

Lauren's favorite part about speaking and attending conference is meeting new people, so she encourages everyone to approach her at any time before, during or after the conference to say hello, especially nervous newbies.

Liz Gumbinner
Publisher, Editor-In-Chief

By day, Liz Gumbinner is an ad agency creative director, but online, she's best known as the co-publisher and editor-in-chief of Cool Mom Picks and Cool Mom Tech. Called "the online arbiter of cool for the swingset crowd" by Parents Magazine, it’s been cited as a favorite parenting blog by Real Simple, inStyle, and the Telegraph UK. Liz is also the author of Mom-101 which has been featured in the New York Times, CNN and NPR. Liz is often seen discussing parenting trends and culture in national media including NBC's TODAY Show.  Liz has also been named a top digital influencer by Forbes, Nielsen, and the NY Post, and is a recipient of an AWNY Game Changers award.

Lynne d Johnson

Lynne d Johnson is the SVP, Social Media for the Advertising Research Foundation, where she is responsible for content, brand and social media development and strategy, as well as developing consumer insights, market research, and true metrics for the industry at large via the ARF Social Media Council. As a consultant, Lynne works with Web and media properties on content, brand, and social media development and strategy. She’s also a sought after speaker, and has presented keynotes and moderated panels around the world about the future of media, web 2.0, women in tech, African-Americans in tech, hip-hop and tech, and the intersection of music and technology.

A widely published author and blogger, Lynne wrote the foreward for Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, by Shel Holtz and John C. Havens (Wiley, 2008), was the technical editor for Google Voice For Dummies, by Bud E. Smith and Chris Dannen (For Dummies, 2009), and was a technical editorial contributor to the second edition of The Social Media Bible: Tactics, Tools, and Strategies for Business Success by Lon Safko and David K. Brake (Wiley, TBD). Since 2001 Lynne has published Lynne d Johnson || Diary (Music, Media, My Life), the winner of the 2006 Black Weblog Awards Black Blogger Achievement Award. She also currently blogs social media insights for Jack Myers MediaBizBloggers.

Prior to the ARF, Lynne was Senior Editor & Community Director for Fastcompany.com where she oversaw both content and community functionality, wrote the Digital Media Diva blog covering technology, media & marketing, social media, and gadgets, and also built the foundation for the magazine’s expert bloggers’ network. Prior to Fast Company, Lynne served as General Manager, New Media for VIBE and SPIN magazines, where she and her team launched the first ever magazines for mobile devices.

Lynne is an advisor for BlackWeb20.com , Interactive One, and Girls In Tech NYC . She is also a co-founder of the The New York Android Software Developers Meetup. Lynne holds a BA in Journalism, an advanced certificate in multicultural studies, and an MBA in Media Management.

Stefanie Wilder-Taylor

Stefanie Wilder-Taylor is the author of Sippy Cups Are Not for Chardonnay: And Other Things I Had to Learn as a New Mom (Simon & Schuster 2006) and Naptime Is the New Happy Hour: And Other Ways Toddlers Turn Your Life Upside Down (Simon & Schuster 2008) which were based on her prominent blog “Baby on Bored” that has been entertaining thousands of mothers since 2005.

On television she acts as the go-to parenting expert for NBC’s “The Today Show” where she has appeared numerous times giving practical humorous advice. She’s also been featured on The Dr. Phil Show, Your World with Neil Cavuto and the award winning PBS show, Real Savvy Moms. As a comedian she has performed on Make Me Laugh, Evening at the Improv, Comedy Central. With a third book due out July 2009 It’s Not Me, It’s You: Subjective Recollections of a Terminally Optimistic, Chronically Sarcastic and Occasionally Inebriated Woman, Stefanie hasn’t slowed down, even while juggling her four-year-old daughter and one-year-old twins!

Susan Getgood
VP Influencer Marketing, BlogHer

Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today.

In Fall 2010, Susan joined BlogHer Inc. where she currently serves as Vice President of Influencer Marketing. In this role, she connects social media influencers with the brands they love through mutually beneficial business and advertising opportunities.

As an independent consultant from 2004 to 2010, she helped organizations integrate social media into their marketing strategies to meet their customers online, build their brands and drive revenue. Clients included HP, Kaplan University, Kraft, Goodwill Industries and CamelBak as well as PR agencies, start-ups and small businesses nationwide.

Prior to that, Susan held a variety of corporate marketing and management roles including Senior Vice President of Marketing at Internet software company SurfControl, General Manager of Cyber Patrol and Director of Corporate Communications at The Learning Company.

Her professional marketing blog, where she writes about social media and marketing strategy, is Marketing Roadmaps. She also writes a personal blog, Snapshot Chronicles. Her first book, Professional Blogging For Dummies (Wiley), was published in July 2010.

Susan speaks regularly at social media conferences like BlogHer, Mom 2.0 and New Comm Forum. She is a co-founder of ethics initiative Blog With Integrity and appeared on the Today Show in April 2010 to talk about respect and responsibility in the blogosphere.