
Jory Des Jardins also blogs at Pause.
A friend of mine introduced me to a woman she thought would be a great contact--perhaps even a great mentor.
"She's run her own business for 20 years--maybe you've heard of it..." when she told me I nearly flipped. The woman I was going to meet had just helped me get through the last two months of wedding planning--it was Lynn Broadwell, Founder of Here Comes the Guide, THE BIBLE for Wedding planning in California.
Since the day I got engaged, women in the know have raved to me about Lynn's book series and Web site, telling me in whispers, like one shares a favorite boutique or place they don't want to share with the masses. One bride-to-be told me, "Wherever you want to have a wedding, you'll find it there." I found that hard to believe, yet, it was the HCTG Website that led me to the ranch retreat where my nuptials will take place. I figured I'd have to scour the country roads of California to avoid the Churn-N-Burn Wedding Factories found in other guides. HCTG is the Lonlely Planet of Wedding Guides--thorough and willing to go off-the-beaten-path. Once I booked the venue I thought, this is too easy.
I figured I should meet Lynn because she'd grown a small business owner's dream by establishing a strong word-of-mouth brand, growng the business organically and remaining true to it's unique promise of value to its readers and advertisers. Who knows, I thought, maybe I could learn something. Maybe I could get a bridal gown discount.
It took weeks before Lynn and I could meet for lunch at her house. She's recently handed over the day to day operations of her company while she focuses on other projects; she's been traveling extensively. I, on the other hand, have been in the trenches of BlogHerDom, in that lovely phase of pre-event intensity that people often reminisce about in hindsight, but not while they are in the fray. I had to cancel our first appointment because of a last-minute meeting; I almost canceled our second because of a series of crushing headaches that tend to come on when I'm in 90-mile-per-hour mode. My fiance insists I don't enough drink water and stretch my legs frequently, hence the feeling that my head is being squeezed in a vice.
"I don't have time for luxuries," I say to him, as if standing up would cause me to lose everything, let alone bending over into Downward Dog. I've tended to not take my well-being that seriously, but certain aspects of my life have made me wonder if, perhaps, I shouldn't re-evaluate my work schedule.
The first few missed bills were merely flukes; but the following threats from the utility companies to turn off our service, however, hinted that I was forgetting things. I couldn't understand how I could forget to pay my bills. I didn't forget lunch money growing up--I never so much as missed a credit card payment before.
And there were other things: I'd been out of touch with friends for months at a time. God forbid they call me during the day--I could never talk, and if they called on the weekends, I never called them back. I never seemed to have clean underwear when I needed it, and the few clean pair I did have seemed to be shrinking. Or maybe my tush was growing larger from less exercise and twelve straight hours of sitting in front of my computer.
When I met Lynn she was in a casual sweat outfit, like she had just come in from yoga class. She'd prepared fish and vegetables and was refreshingly candid.
"So let's talk about your balance issues," she said.
Apparently my friend had filled her in. And here I thought we might talk tulle. I wasn't offended by what she said--it was true.
In the conversation that followed, I learned a lot from Lynn. Some things I aleady knew, but I just hadn't accepted them yet:
1. Building a small business is especially tough for women.
I could go on an on about how women are the fastest growing group of entrepreneurs until I'm blue in the face, but that doesn't mean these businesses are successful, or easy.
My first question for Lynn: "So when do you know that you are doing OK?" Translation: When can I start sleeping again?
Her reply: "It doesn't get better. It's always going to be crazy. You have to determine how you want to manage the craziness."
Her question to me: "Do you plan to have kids?"
My answer: "I don't know."
Her answer: "When the time comes don't make the mistake of assuming it won't make a difference." Lynn had a one year old when she started HCTG and she wouldn't recommend starting a business and raising an infant simultaneously.
Many women building their businesses from home assume they can slip in quality parenting. It doesn't work that way, "Kids need consistency," Lynn says. "If you are off and on the clock and they don't know when Mommy's working, it confuses them."
And yet, many women start businesses when other major areas of their lives are changing. I thought back to when my fiance proposed to me, three months ago. Ninety-five percent of me was ecstatic, and five percent was terrified. How could I plan a wedding when I'm building a business? How could I get married when I'm already married to BlogHer? It seemed I was being asked to be an infidel from the beginning.
Lynn's advice: You can be dedicated to your job and your relationship, but you can only be married to one of them.
Which leads to the next lesson:
2. Know your values and boundaries. Apparently, the word "soon" isn't a boundary-setting word. This is the word my fiance hears when he asks, "Hun, ready for dinner now?" "Ready for bed?" "Ready to go bike riding?" I've committed to doing something and inevitably get so caught up in my work that I leave him waiting, and pissed.
You need to decide what are you putting your time toward and when and stick to it, Lynn told me. Otherwise, you are always pissing someone off, including yourself.
3. Delegate
Easier said than done. Lynn asked me how I spend the bulk of my days. I explained that I try to return emails and calls the first half of the day and then work on projects and strategy the second half. Unfortunately, and particularly now, lots of small details need attending to. I would love an assistant, but assistants are like six burner stoves: Everyone wants one, but not everyone can have one. Still, we have to remember that if we can't afford one we can't assume we can cook as much food with fewer burners.
Intuitively we know this, but we still hope that miraculously all of the strategic and administrative work will get done painlessly. If you can't change the situation, at least be aware of it and, if necessary, avoid promising a feast you can't make. Make what you can, and make it well. And when you have more funds, invest in more burners.
I almost cringed when Lynn offered up a list of what I should ask of an assistant.
"You need her to sift through your email, as well as pick up your drycleaning, order gifts for your niece's birthday..."
It sounded to me like she was suggesting that I hire a slave, but that's not thinking like a business owner; that's thinking like a low-level do-er. Don't be a martyr: Be realistic and understand that in order to be visionary and think strategically SOMEONE has to get the busy work done. It's the details that will keep you from growing in the end.
I realized that there was a whole psychological approach to running a business that I was conveniently brushing aside, but that kept rearing its head in a number of ways--headaches, forgetfulness, irritability. In the end, why run a business if you are going to wear yourself down to nothing? You have to take care of the mental and physical if the rest is to follow.
"So," Lynn asked me, switching to her other area of expertise, the one I'd forgotten about, "You need a caterer?"
Comments
Thanks for a fabulous post,
Thanks for a fabulous post, Jory. Inspiring and practical!
Leslie
BlogHer Contributing Editor, Research and Academia
Proprietor, The Clutter Museum and Museum Blogging
Great post!
Thanks for this. Affirming and inspiring. I took the leap and hired a full-time employee (with benefits) for my record label. (She did pretty much everything...starting with the sniggly stuff (emails, email list, answering phones) and worked her way into the bigger stuff. (booking shows, publicity, etc.) One of the things I'd love to hear someone talk about or write about is the relationship dynamic that comes along when you have such a small business, and you haven't maintained a fully professional and boundaried relationship with this person you've hired! That's where I have a large learning curve. Anyway, thanks!
Count me as one of those too busy to notice
things
...like you're getting married! Congratulations!!
Can I want an assistant and a six-burner stove?
Laura Scott
design, snap, blog
Thanks, L
I say shoot for the moon--have an assistant AND a six-burner stove!
Jory Des Jardins
BlogHer
Personal Blog Pause
Want To Save On Your Wedding?
Hi Girlies,
I'm Maggiemay I've been out on my own for a while now after quiting as assistant wedding planner.
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Lots of luvin
Maggiemay xoxoxoxo