- Share This Post
- Pin It
- 2
-
Sparkle (0)
Marianne Richmond also blogs at Resonance Partnership Blog
Ypulse's Anastasia Goodstein attended the What Teens Want Conference in NYC and posted that teens want:
- To create an identity
- To connect with others
- Want to change the world
- Want to be older than they are
- Want to have fun
- Want to do this now
She elaborated by providing some outcomes in terms of some social media trends...
Mobile Lifestyle: I can personally attest to the differences between generations as it relates to mobile. My two teenage sons text, they don't talk. I talk, I don't text. All I can say is that I am just glad that at least they are reading something. Anastasia says that the stat that created the most buzz at the conference was that 15% of Virgin Mobile users admitted breaking up with their boyfriends/girlfriends with a text message.
Teens love their phones and would give up all before their phones. She notes,
"And "pimping the phone" is a big part of why they love them:
- 42% have downloaded ringtones and ringback tones
- 30% have downloaded graphic
- The number of users that downloaded a ringtone in the last month is 28%, way up from 17% in 2005
- Negative opinions about ads on cell phones are loosening: 58% don’t want them vs. 71% last year
User Generated Content: The biggest buzz word going she notes. Who can disagree?
Social Networking: Tagged.com participated in a panel discussion and noted that they have 3MM registered users, or 10% of the US teen population. Of course, since MySpace is now according to Hitwise the number one web destination, these numbers are small; its good to hear about something else though.
Also noteworthy, 44% of teens have different friends online than off. As a parent, I am concerned with that. As a blogger, I may be setting a bad example.
YPulse is an awesome site." Anastasia says it provides daily news & commentary about Generation Y for media and marketing professionals." Ands it does a great job at that. I also read it to try and stay a few steps ahead of my kids. They would never agree that I do. I also put a link on the 7th grade blog that I wrote for the 7th grade parents at my son's school. I think all parents should read YPulse!
Tags: YPulse, User Generated Content, Teens, Mobile, Social Networks, MySpace, Tagged.com,: Mobile lifestyle
thePowered by Qumana
