Prime Beauty

Hi! I’m Cindy, the editor of Prime Beauty, a beauty blog for women 40 & over and in the prime of their lives! Women over 40 have unique issues and Prime Beauty addresses those issues with information and products geared specifically for them. Prime Beauty is packed with articles on skincare, makeup, product reviews, new product launches, makeup tips and tricks, and giveaways! Features include Frugal Friday—inexpensive drugstore beauty finds and the latest in beauty news. In addition to looking good on the outside, I hope to encourage, inspire and celebrate women over 40! 

Jason Wu for Lancome All Over Face Palette is Stunning!

In case you’ve been living on another planet, Jason Wu is a...more

You’re Invited to a Twitter Party!

Please join me...more

Fashion Flash Mid Summer Edition!

This week Jodell from Black Cat Plus is hosting Fashion Flash! Read to best of...more

The Lipstick League

Question of the Week: When it comes to brows, do you tend to gravitate toward pencils, gels, or powders? Pencils for me, quick and easy! Prime Beauty – took Pürminerals Chateau Cheek Stains for a test drive ....more

The Beauty Spotlight Weekly Reads!

Who doesn’t want to have perfect skin and blur out imperfections? Brooke from Blushing Noir has found the perfect duo in the Yves Saint Laurent Touche Eclat Blur Primer & Blur Perfector. Worth the splurge? ...more

Trend Alert: Bronde Is The New Blonde + Brunette = Bronde

The new BRONDE hair color trend worn by Blake Lively, Cara Delevingne, and Chrissy Teigen puts a new spin on highlights, ombres, and everything in between. It’s perfect for the everyday girl who jumps from blonde to brunette each season. This is the best in-between option that still turns heads! ...more

Review: Julep rethink your shower & it’s fun to exfoliate

Purchased by me Is it possible for a company, known for its nail polish, to gain recognition for its amazing skincare products, as well? It is if it’s...more

Review: Lancome Lips You’ll Love!

Press Sample Hello, my name is Blythe and I’m a lippie junkie. It’s true, and I fully own it. If you were to go through my makeup collection, you would find more lipsticks, glosses, and stains than anything else ....more

New! Purminerals Chateau Cheek Stains!

Press Sample ...more

Fashion Flash by the Numbers!

This week Second Lives Club is hosting Fashion Flash. ...more