Prime Beauty

Hi! I’m Cindy, the editor of Prime Beauty, a beauty blog for women 40 & over and in the prime of their lives! Women over 40 have unique issues and Prime Beauty addresses those issues with information and products geared specifically for them. Prime Beauty is packed with articles on skincare, makeup, product reviews, new product launches, makeup tips and tricks, and giveaways! Features include Frugal Friday—inexpensive drugstore beauty finds and the latest in beauty news. In addition to looking good on the outside, I hope to encourage, inspire and celebrate women over 40! 

Review: Fortune Cookie Soap 2015 Summer Soap Box

Purchased by me It seems like only yesterday I was opening up the spring box from one of my favorite quarterly subscription boxes, the Fortune Cookie Soap Box, $19.99/quarter. Well, spring has come and almost gone, and it with it the spring box. I guess that means only one thing, it is time for the summer box, and I think I’ve figured out this year’s theme, Fairy Tales ....more

POPSUGAR Must Have Box for May: Review

Purchased by me POPSUGAR Must Have Box for May The theme for May is: Glowing Skin, Mother’s Day, Fresh Flowers, Beach Bum, Colorful and California Sun. May’s...more

Pur Minerals Chateau Cheeks and Lips!

Press Sample ...more

The New Wantable Style Edit Review

“Everyday is a fashion show and the world is the runway.” – Coco Chanel Purchased by me ...more

Fashion Flash!

This week the lovely Pamela from Over 50 Feeling 40 is hosting Fashion Flash, the best of fashion, fitness, beauty and lifestyle for the over 40 woman! We have some new members with exciting news and ideas so be sure to join us! Head over to Over 50 Feeling 40 to read all about it! ...more

Pacifica The Power of Love Eyeshadow Palette + Giveaway!

Press Sample Pacifica is one of those drugstore gems that really makes an impression. Every time I go to Target I make sure to check the beauty aisle for something new from the brand. From the quality, to the packaging to the philosophy, the brand looks and performs more like high end brands ....more

The Beauty Spotlight Team Weekly Reads!

Too busy to go get a facial? Then HydroPeptide has the perfect products for a truly amazing antioxidant rich anti-aging at-home spa facial. Lola’s Secret Beauty Blog is obsessed with them, and you will be too! ...more

The Lipstick League and Nail Trends!

Question of the Week: What’s your current favorite nail trend? It may not be new this season, but I love the half moon manis as well as the gradient manis. Beautygeeks – Christie Brinkley’s new skincare line highlights a relatively new premature-aging concern: infrared radiation (IR) ....more